This document discusses how social media can benefit businesses. It outlines six stages of social media transformation for businesses: planning, presence, engagement, formalized, strategic, and converged. Some benefits of social media for businesses include increased exposure, customer insights, reduced marketing expenses, lead generation, and competitive advantage. The document promotes a company called Northwestern Technologies that provides social media marketing services.

2. Social media; the new era in
business
The Social Media Transformation
Benefits to Northwestern
Technologies
Northwestern Technologies the
Social Media Connection

3. Social media; the new era in business
Social improving Businesses today.
How organizations communicate effectively
with social media sites such as Facebook and
Twitter.
Businesses social media strategies.

4. Business and Customer Relationships
Social media, most important tools
Marketing, service and other related
capacities.

5. Stage 1: Planning – “Listen to Learn”
Stage 2: Presence – “Stake Our Claim”
Stage 3: Engagement – “Dialog Deepens Relationships”
Stage 4: Formalized – “Organize for Scale”
Stage 5: Strategic – “Becoming a Social Business”
Stage 6: Converged – “Business is Social”

6. 1. Increased Business Exposure
2. Insight About Your Customers
3. Reduced Marketing Expenses
4. Lead generation
5. Competitive Advantage
6. Increased Website Traffic

7. We provide the outright best social
media marketing service for each
client across North America.
Our Motto is “No matter what you do
in life, be the absolute best at it.”
Connect your company Northwestern
Technologies with Social Media!

8. Reference
http://mashable.com/2009/09/22/social-media-business/
IADT Unit 1 Material M.U.S.E
http://www.briansolis.com/2013/03/the-gap-between-social-
media-and-business-impact-introducing-the-6-stages-of-
social-business-transformation/