SlideShare a Scribd company logo
   A complete dissertation on all Social Media
    outlets and how to use them
   A guide to what forms of Social Media should
    be utilized for your operation
   An overview of basic information and
    statistics, outlining the increasing role of
    Social Media in business
   An explanation on why Social Media is
    impactful, and why it‘s use is paramount in
    the business world (hospitality)
    Forms of electronic communication (as Web
    sites for social networking and
    microblogging) through which users create
    online communities to share
    information, ideas, personal messages, and
    other content (http://www.merriam-
    webster.com/dictionary/social%20media)
   Facebook is a social networking web site
    intended to connect friends, family and
    business associates
   It began as a college networking web site and
    has expanded to include everyone
    It is the largest of the networking sites
   500 million—Number of Facebook users
   250 million—Number of users that log in
    every day
   700 billion—Number of minutes per month
    spent on Facebook
   250 million– Number of people that interact
    with Facebook from outside the official web
    site on a monthly basis, across 2 million web
    sites
   The average user has over 130 friends
   The average user is connected to 80
    community pages, groups and events
   Facebook has become the preferred way to
    share content online, second only to email—
    for now
   More than 1/3 of professional marketers say
    Facebook is ―critical‖ or ―important‖ to their
    business
   Facebook provides a large audience from
    which to market (Ie: meeting
    planners, associations, individuals)
   From their average of 130 friends and 80 +
    community pages/groups, there is great
    opportunity to impress and create fans that
    will promote for you (Ie: Event Pictures)
   Investing in Facebook ads to increase
    awareness of your operation—3/4 of all
    brand ―Likes‖ come through ads
   How are you using Facebook?
   Twitter is a service for friends, family and co-
    workers to communicate and stay connected
    through the exchange of quick, frequent
    messages
   These messages are posted to
    profiles, blogs, sent to followers and are
    searchable on Twitter search
   140 million—Average number of Tweets
    people send per day
   6,939—Current number of Tweets Per
    Second record
   182%--Percent increase in number of mobile
    Twitter users over the past year
   Article Curation—creating an article on your
    web site, copying the link to Twitter and
    blasting the message to followers—has
    become an extremely effective way for
    followers to market for you
   67% of people on Twitter follow a brand
   In 2009, Dell increased sales 6.5 million
    through promotions on Twitter
   With 67% of users following a ‗brand‘, you
    can develop a loyal following for your
    conference operation
   Consistently Tweeting about operational
    successes and new ventures creates loyal fans
    and establishes credibility as an industry
    leader
   Promoting discounts or upcoming programs
    enhances awareness and drives new business
   How are you using Twitter?
   LinkedIn is the world‘s largest professional
    network with over 120 million members
   LinkedIn connects people to trusted contacts
    and helps them exchange
    knowledge, ideas, and opportunities with a
    broad network of professionals
   100 million +--Number of members
   17.8 million– Number that belong to groups
   1.2 million– Number of comments and posts
    to groups each week
   1 million—Number of companies that have a
    company page
   LinkedIn has executives from all 2011
    Fortune 500 companies as members
   LinkedIn‘s corporate hiring solutions are used
    by 75 of the Fortune 100 companies
   LinkedIn represents a valuable demographic
    for marketers with an affluent & influential
    membership
   LinkedIn is made of thousands of networks--
    You can create a group around your
    conference business
   You can join a conference client‘s group and
    interact with that client
   Client‘s can post questions underneath your
    group and you can quickly provide answers
   You can create promo videos and upload it to
    LinkedIn
   How are you using LinkedIn?
   YouTube is a video sharing service that allows
    users to watch videos posted by other users
    and upload videos of their own
   YouTube was started as an independent web
    site in 2005 and acquired by Google in 2006
   More video is uploaded to YouTube in 60
    days than all 3 major US networks have
    created in 60 years
   2 Billion—Number of videos viewed per day
   5 Million +—number of people that have
    found and subscribed to a friend‘s channel
    using YouTube‘s friend-finding tools
   More Than Half—number of videos that have
    been rated or commented on by users
   The total number of advertisers using
    YouTube has increased 10-fold in the last
    year
   94 of Advertising Age‘s 100 top advertisers
    have run campaigns on YouTube
   2 billion videos a week are monetized
   Executive presentations, training
    videos, FAQ‘S
   Promotional videos (market entire conference
    operation, specific programs and/or
    conferences hosted)
   Creating a channel for your conference
    operation and sharing the link through your
    web site, blog, Twitter account, or Facebook
   How are you using YouTube?
http://www.youtube.com/watch?v=0C7amoTxrk4

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Social Media

  • 1.
  • 2. A complete dissertation on all Social Media outlets and how to use them  A guide to what forms of Social Media should be utilized for your operation
  • 3. An overview of basic information and statistics, outlining the increasing role of Social Media in business  An explanation on why Social Media is impactful, and why it‘s use is paramount in the business world (hospitality)
  • 4. Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (http://www.merriam- webster.com/dictionary/social%20media)
  • 5.
  • 6. Facebook is a social networking web site intended to connect friends, family and business associates  It began as a college networking web site and has expanded to include everyone  It is the largest of the networking sites
  • 7. 500 million—Number of Facebook users  250 million—Number of users that log in every day  700 billion—Number of minutes per month spent on Facebook  250 million– Number of people that interact with Facebook from outside the official web site on a monthly basis, across 2 million web sites
  • 8. The average user has over 130 friends  The average user is connected to 80 community pages, groups and events  Facebook has become the preferred way to share content online, second only to email— for now  More than 1/3 of professional marketers say Facebook is ―critical‖ or ―important‖ to their business
  • 9. Facebook provides a large audience from which to market (Ie: meeting planners, associations, individuals)  From their average of 130 friends and 80 + community pages/groups, there is great opportunity to impress and create fans that will promote for you (Ie: Event Pictures)  Investing in Facebook ads to increase awareness of your operation—3/4 of all brand ―Likes‖ come through ads
  • 10. How are you using Facebook?
  • 11. Twitter is a service for friends, family and co- workers to communicate and stay connected through the exchange of quick, frequent messages  These messages are posted to profiles, blogs, sent to followers and are searchable on Twitter search
  • 12. 140 million—Average number of Tweets people send per day  6,939—Current number of Tweets Per Second record  182%--Percent increase in number of mobile Twitter users over the past year
  • 13. Article Curation—creating an article on your web site, copying the link to Twitter and blasting the message to followers—has become an extremely effective way for followers to market for you  67% of people on Twitter follow a brand  In 2009, Dell increased sales 6.5 million through promotions on Twitter
  • 14. With 67% of users following a ‗brand‘, you can develop a loyal following for your conference operation  Consistently Tweeting about operational successes and new ventures creates loyal fans and establishes credibility as an industry leader  Promoting discounts or upcoming programs enhances awareness and drives new business
  • 15. How are you using Twitter?
  • 16. LinkedIn is the world‘s largest professional network with over 120 million members  LinkedIn connects people to trusted contacts and helps them exchange knowledge, ideas, and opportunities with a broad network of professionals
  • 17. 100 million +--Number of members  17.8 million– Number that belong to groups  1.2 million– Number of comments and posts to groups each week  1 million—Number of companies that have a company page
  • 18. LinkedIn has executives from all 2011 Fortune 500 companies as members  LinkedIn‘s corporate hiring solutions are used by 75 of the Fortune 100 companies  LinkedIn represents a valuable demographic for marketers with an affluent & influential membership
  • 19. LinkedIn is made of thousands of networks-- You can create a group around your conference business  You can join a conference client‘s group and interact with that client  Client‘s can post questions underneath your group and you can quickly provide answers  You can create promo videos and upload it to LinkedIn
  • 20. How are you using LinkedIn?
  • 21. YouTube is a video sharing service that allows users to watch videos posted by other users and upload videos of their own  YouTube was started as an independent web site in 2005 and acquired by Google in 2006
  • 22. More video is uploaded to YouTube in 60 days than all 3 major US networks have created in 60 years  2 Billion—Number of videos viewed per day  5 Million +—number of people that have found and subscribed to a friend‘s channel using YouTube‘s friend-finding tools  More Than Half—number of videos that have been rated or commented on by users
  • 23. The total number of advertisers using YouTube has increased 10-fold in the last year  94 of Advertising Age‘s 100 top advertisers have run campaigns on YouTube  2 billion videos a week are monetized
  • 24. Executive presentations, training videos, FAQ‘S  Promotional videos (market entire conference operation, specific programs and/or conferences hosted)  Creating a channel for your conference operation and sharing the link through your web site, blog, Twitter account, or Facebook
  • 25. How are you using YouTube?