Social media platforms can be leveraged by businesses for marketing and engagement. Key platforms discussed include websites, blogs, videos, photos, reviews, social profiles, MySpace, LinkedIn, Facebook, and Twitter. Each platform allows businesses to showcase expertise, share experiences, encourage customer feedback and reviews, and engage in online conversations to build connections and increase noticeability, credibility, and profitability. The document recommends using a combination of these social media platforms as part of an overall marketing strategy.

1. Social Media presented by The Marketing Twins at 1429 Creative MarketingTwins.com for Business

2. What exactly is Social Media ?

3. Website Your website is the hub of information for your customers

4. Podcasts Showcase expertise and demonstrate credibility

5. Blogs Participate in the blogging community

6. Videos Capture the experience

7. Photos Share, promote & highlight

8. Reviews Encourage others to share their experience through online reviews

9. Online PR Manage your own public relations dissemination of information Press Releases

10. Email Communication Turning boring e-newsletters into dynamic communication links

11. Social Profiles / Networking Get engaged into the conversation

12. MySpace 130 Million active users Strong site for musicians/entertainers Increase in 2009 of age 18-24 users

13. LinkedIn 47 Million active users A new member joins LinkedIn approximately every second Professional networking Job searches / Recruiting tool Join groups to connect to others Make contacts and share referrals through discussion forums

14. Facebook 250 Million active users More than two-thirds of users are outside college age Fastest growing demographic - 35+ 65 million+ using FB on mobile device Promote business using Fan Pages Connect members through Groups Share photos, videos and events

15. Twitter 140 character “microblog” Most users: Age 25-49 Six reasons to use Twitter: Likeability Noticeability Credibility Searchability Connectability Profitability

16. Social Media Visit our social media resource page: MarketingTwins.com/socialmedia