SlideShare a Scribd company logo
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
What is Social Media Optimization?
•Social media optimization (SMO) is the use of social media
networks to manage and grow an organization’s message and online
presence.
• As a digital strategy, social media optimization can be used to:
1. to increase awareness of new products and services
2. connect with customers,
3. ameliorate potential damaging news.
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
Why Social Media Optimization?
1.Ensures a Strong Presence on the Web
With SMO, you can ensure a strong web presence for the business and establishes the
internet authority of the brand.
2. Increases the Reach
Social media optimization provides the opportunity to reach out to niche audience.
3.Drive More Traffic
Social Media Optimization is a great source for traffic generation.
4.Lead Generation
Although social media is particularly useful for branding and creating a buzz, it is
increasingly used for lead generation.
5.Improves Search Engine Ranking
In sync with the search engine optimization and the search engine marketing efforts
can also help in improving the ranking on the search engines.
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
Now-a-days everyone has a social media account with a basic purpose of getting
connected with their friends and family. There are many social media platforms
available. Which are:
1.Facebook—Facebook is the largest community building site. Everyday there are
almost millions of people getting connected. Facebook involves multiple kinds of
media i.e. images, videos, live videos, video calling, and messenger.
2.Instagram— This is the most popular platform amongst youth. Instagram also
includes sharing of images, videos and live video.
3.Twitter—-Twitter is a micro blogging site used to convey messages/thoughts.
4.LinkedIn—LinkedIn is a platform where you can have your professional profile.
You can connect with professional world which leads you to grow your business.
You can be a part of professional cum social circle.
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
Social Media Platforms:
SMO Platforms:
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
How to apply SMO techniques?
1. Integrate Social into your Website
2. Consistency is Key to SMO
3. Align SEO keywords and Social Media
4. Use Keywords in Your Posts
5. Be Social on Social Media
6. Use Branded Cover Images.
7. Stay in Control
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/

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Smo ppt converted

  • 2. What is Social Media Optimization? •Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. • As a digital strategy, social media optimization can be used to: 1. to increase awareness of new products and services 2. connect with customers, 3. ameliorate potential damaging news. http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
  • 3. Why Social Media Optimization? 1.Ensures a Strong Presence on the Web With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. 2. Increases the Reach Social media optimization provides the opportunity to reach out to niche audience. 3.Drive More Traffic Social Media Optimization is a great source for traffic generation. 4.Lead Generation Although social media is particularly useful for branding and creating a buzz, it is increasingly used for lead generation. 5.Improves Search Engine Ranking In sync with the search engine optimization and the search engine marketing efforts can also help in improving the ranking on the search engines. http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/
  • 4. Now-a-days everyone has a social media account with a basic purpose of getting connected with their friends and family. There are many social media platforms available. Which are: 1.Facebook—Facebook is the largest community building site. Everyday there are almost millions of people getting connected. Facebook involves multiple kinds of media i.e. images, videos, live videos, video calling, and messenger. 2.Instagram— This is the most popular platform amongst youth. Instagram also includes sharing of images, videos and live video. 3.Twitter—-Twitter is a micro blogging site used to convey messages/thoughts. 4.LinkedIn—LinkedIn is a platform where you can have your professional profile. You can connect with professional world which leads you to grow your business. You can be a part of professional cum social circle. http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/ Social Media Platforms:
  • 6. How to apply SMO techniques? 1. Integrate Social into your Website 2. Consistency is Key to SMO 3. Align SEO keywords and Social Media 4. Use Keywords in Your Posts 5. Be Social on Social Media 6. Use Branded Cover Images. 7. Stay in Control http://acropolissystems.com/wp/top-best-smo-companies-services-agency-firm/