The document discusses social media and provides strategies for using various social media platforms. It defines social media as activities that integrate technology, social interaction, and user-generated content. It emphasizes that social media is widely used, with 3 out of 4 Americans using social technologies. The rest of the document provides tips and strategies for using platforms like Facebook, Twitter, LinkedIn and blogging to engage audiences and customers. It stresses listening to your audience, setting goals, and analyzing results.

1. Social Media

2. Social Media Tools?

3. What is Social Media?“an Umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio”-Wikipedia

4. Conversation Online!!!Simply put…

5. So what?? Why Should I care?BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media EntrepreneurSOCIAL MEDIAbeats Google in referred traffics#1 Activity on the web

6. By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.Since April, 2008, Comcast has helped over 150,000 customer through Social MediaOver 50,000 product ideas through Facebook

8. “We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman

10. Social Media Strategy

11. #1

12. #2 Listen

13. Learn about your Audience!!

14. #3 Choose Channels/ Tools

16. #3 Set Home-base

17. #4 Engage

18. #5 Choose TEAM

19. #6 Analyze, Measure, Optimize

24. Increase Facebook Fan Page

25. #1: Embed Widgets on Your Website

26. #2: Invite Your Email and RSS Subscribers

27. #3: Make a Compelling Welcome Video

28. #4 Use Facebook Apps

29. #5 Place Facebook Ads

31. Twitter for BusinessShare InformationMarket IntelligenceBuild RelationshipsPassionate AdvocatesProduct ImprovementsSALES

32. The key is topost messages that your followers will find compelling

33. What are you going to post about? Relationships, immediate customer service, get-in-radar, etc

34. LINGOFollowingTweet@usernameDM, or direct messageRT, or retweetTrending TopicsHashtag (#)TweetupShortened URLs

35. Strategy: Free your tweeter bird

36. #1

37. #2 Determine Goals

38. #3 Twitter Profile

39. #4 Build

40. #5 Track, Measure, Iterate

42. Why LinkedIn?Free!!! most of it Not >professional siteGLOBAL market reachIncrease VISBILITY of the brandReaching the “Right People” Generate trafficFacilitate introductionExperts opinions Competitors/Industry health

43. LinkedIn StrategyMarketing SessionsAnswersServicesSearchGroupsPollsEventsPresentationBuzzNetworkRecommendCompetitors ORIndustryNew Market &OpportunitiesLinkedin CrowdownerHome-Base

45. Gotcha Know!!!Companies don’t blog, Individual doRead other blogsBlogging is not a replacement

46. Blogging Strategy

47. #1 It’s All About Community

48. #2 Content is KING

49. #3 Beyond Just Text and Pictures

50. #4 SEO

51. #5 Encourages Interaction and Action

55. Photo CreditsLeft only direction: http://www.clker.com/clipart-13792.htmlCalculator: http://inspiredeconomist.com/tag/environmental-calculators/Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estateStop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.htmlWe can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.htmlSet Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/Kid Listen: http://ovarukrastradio.site40.net/Social Channels: http://avtecmedia.com/marketing/social-networking/Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspxHomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.htmlKids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.htmlIncrease Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpgFacebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/, http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.htmlSubscribe and Win: http://wallstory.wordpress.com/category/free-stuff/Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpgOprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.htmlTwitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfmLinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.phpSEO: http://www.geekzu.com/basic-search-engine-optimization-tips/SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html

56. Presented byFisher LaishramEmail: fisherlaishram@socialbuzzers.comFacebook: http://facebook.com/fisher.laishramFan Page: http://facebook.com/SocialBuzzersLinkedin: http://linkedin.com/in/fisherlaishramWebsite: www.socialbuzzers.com