NMDL Final Presentation Alyson Sokoly


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  • Social Media Netorking can improve brand awareness and reputation, as well as increase traffic but most importantly it can….
  • PROMOTE YOURSELF! The key factor in using these websites is all about promotion. The most popular social media websites are FREE PROMOTION. This is key in this economy. There is no better or inexpensive way to advertise your brand or yourself.
  • Starting in 2004, Facebook now has: More than 250 million active users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older
  • 1 billion photos uploaded to the site each month 10 million videos uploaded each month 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week 2.5 million events created each month And 70% of facebook users are outside of the US Facebook enables shameless self promotion. Everything is there for everyone to see Facebook owns you: Announced in february, Facebook changed their terms of services which now state that they own any User Content you Post, your name, likeness and image and can use it for any purpose, including commercial or advertising. Changed from when you expire to now even after your terminate your account.
  • Current Topics ‘ real ppl Free Easy to use Networking tool Unreliable Limited resources
  • One of my favorite assignments
  • Easy to use Post by phone 3 rd party options…tweet deck, twitterfeed.com Shortened links….what are you talking about???
  • 45 million members A new member joins LinkedIn approximately every second, about half of members are outside the U.S. Executives from all Fortune 500 companies are members.
  • It’s the new way to promote yourself They are the new business card Time commitment…..takes time to set up profile Unwanted solicitations….like any social networking site it creates many unwanted solicitations by users
  • Purchased by google in 2006 for $1.65 billion and ranked 4 th behind google, yahoo, and facebook Youtube is all about promotion these days Promotion Movie trailers, major music studios, commercials, tutorials on products Video conferencing + skype
  • Blogging for business focuses on a whole new way to reach consumers/practitioners or whoever may be reading your blog. It is an inexpensive way for any company to gain exposure and I believe it is crucial to have one for any company. It also puts a personal touch on the company that I think will help gain attention. This attention can help generate sales, attract interest, and bring in a 'viewer' of the blog who you may not have noticed your company until reading up on it.
  • Remember Greatestjournal xanga and livejournal? Friendster……now 90% of traffic is from asia. Launched in 2002 before facebook and myspace Photobucket…now people use flikr and shutterfly are more popular What’s next? Myspace? Twitter (multiple technical issues recently)
  • The most important thing i will take away from this class is the importance of keeping up with the fast-paced world of social media. I learned that if you do not, you cannot improve your repertoire of social media functions and it will be hard to pass the competition. All of the tools that I showed today are key in today’s social media vehicles and can help you move forward in the industry.
  • NMDL Final Presentation Alyson Sokoly

    1. 1. SOCIAL MEDIA VEHICLES Drive Fast to Keep Up Alyson Sokoly
    3. 3. PROMOTING YOURSELF <ul><li>The Brand Called You </li></ul>
    4. 5. FACEBOOK <ul><li>Promotion </li></ul><ul><li>Communication </li></ul><ul><li>Photos </li></ul><ul><li>Applications </li></ul><ul><li>Constantly Changing? </li></ul><ul><li>Safety </li></ul><ul><li>Notifications </li></ul><ul><li>Identity Theft </li></ul><ul><li>Facebook Owns You </li></ul><ul><li>Constantly Changing? </li></ul><ul><li>PROS </li></ul><ul><li>CONS </li></ul>
    5. 6. BLOGS
    6. 7. BLOGS <ul><li>Current Topics </li></ul><ul><li>‘ Real’ People </li></ul><ul><li>Free </li></ul><ul><li>Easy to Use </li></ul><ul><li>Networking Tool </li></ul><ul><li>Unreliable </li></ul><ul><li>Limited Resources </li></ul><ul><li>Pros </li></ul><ul><li>Cons </li></ul>
    8. 9. TWITTER <ul><li>Easy to Use </li></ul><ul><li>Post by Phone </li></ul><ul><li>3 rd Party Options </li></ul><ul><li>Shortened Links </li></ul><ul><li>Short Length (140 Characters) </li></ul><ul><li>Pros </li></ul><ul><li>Cons </li></ul>
    9. 10. LINKED IN
    10. 11. LINKEDIN <ul><li>Promote Yourself </li></ul><ul><li>Number of Users </li></ul><ul><li>New Business Cards </li></ul><ul><li>Free </li></ul><ul><li>Time Commitment </li></ul><ul><li>Unwanted Solicitations </li></ul><ul><li>Pros </li></ul><ul><li>Cons </li></ul>
    11. 13. BLOGGING FOR BUSINESS Time’s Top 25 Blogs of 2008
    12. 14. SOCIAL NETWORKING GRAVEYARD <ul><li>Will any of these websites be next? </li></ul>
    13. 15. CONCLUSION <ul><li>The Most Important Thing I Learned….. </li></ul>