The document summarizes findings from research on Fortune 500 CEOs' use of major social media networks in 2014. Some key findings include:
- 68% of Fortune 500 CEOs had no social media presence at all, though adoption increased slightly from 2013.
- Of CEOs with social profiles, over two-thirds only used one platform, most commonly LinkedIn.
- Twitter saw the biggest growth in CEOs, reaching 42 users, though engagement levels were generally low.
- More CEOs were on Instagram than Google+.
- Younger CEOs tended to use more networks than their older counterparts.
Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and not using – social media. The Signal Social CEO Index is based on the Canadian Business magazine list of Canada’s Top 100 highest-paid CEOs (published on January 4th 2016).
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES
#MKTGdebate
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
Signal Leadership Communication Inc. (SLC), a social public relations firm for executives and companies dealing with digital disruption, today released the results of a new study of how leading Canadian chief executives are using – and not using – social media. The Signal Social CEO Index is based on the Canadian Business magazine list of Canada’s Top 100 highest-paid CEOs (published on January 4th 2016).
2012 Nonprofit Social Networking Benchmark Reportfrank barry
Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out - despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES
#MKTGdebate
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
Razorsocial.com Social Link Listening Audience Report #RazorSocialoneQube
Yesterday we were able to capture every person sharing Razorsocial.com links on Twitter. (The analytics report caps participants at 232) We know what they said, when they said it, and who saw it. The 277 tweets had a reach of 2.2 MM which generated 2.9 MM impressions. All of the profiles involved are now stored in a searchable, actionable database that can be managed from within the platform.
Twitter 101 for Small Business presented by Ilona Olayan from Social Strategy1 and Hakan Degirmenci from Twitter and hosted by OfficeArrow - small business community. This session is Twitter 101 and we’ll be covering the basics of Twitter including what the term hashtag means, but if you do happen to already have a Twitter account and are somewhat familiar with hashtags, the hashtag we are using for today’s webinar is #OASocial.
The presentation includes Twitter basics and how to’s, the big picture of the new Twitter, including Twitter statistics, and what to use twitter for as a business.
Conducted by my employer Weber Shandwick, this analysis identifies how companies can use Twitter more effectively and offers a roadmap on how to develop Twitter as an engagement platform infused with brand personality and presence.
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Employee Brand Ambassadors. Case Study - General ElectricSociaLook
SociaLook helps companies discover and activate their employees to become powerful brand advocates.
The current report focuses on three major areas:
- The Background Analysis helps companies understand who are their employee advocates on Twitter.
- The Activity Analysis reveals how these employees are communicating about the brand and what impact their messages have (in terms of influence, engagement, reach), etc.
- Follower Analysis helps companies understand the audience of their employee advocates, by revealing follower positions, companies, location, influence, etc.
Note: only employees that publicly mentioned their affiliation with the company were taken into account
Razorsocial.com Social Link Listening Audience Report #RazorSocialoneQube
Yesterday we were able to capture every person sharing Razorsocial.com links on Twitter. (The analytics report caps participants at 232) We know what they said, when they said it, and who saw it. The 277 tweets had a reach of 2.2 MM which generated 2.9 MM impressions. All of the profiles involved are now stored in a searchable, actionable database that can be managed from within the platform.
Twitter 101 for Small Business presented by Ilona Olayan from Social Strategy1 and Hakan Degirmenci from Twitter and hosted by OfficeArrow - small business community. This session is Twitter 101 and we’ll be covering the basics of Twitter including what the term hashtag means, but if you do happen to already have a Twitter account and are somewhat familiar with hashtags, the hashtag we are using for today’s webinar is #OASocial.
The presentation includes Twitter basics and how to’s, the big picture of the new Twitter, including Twitter statistics, and what to use twitter for as a business.
Conducted by my employer Weber Shandwick, this analysis identifies how companies can use Twitter more effectively and offers a roadmap on how to develop Twitter as an engagement platform infused with brand personality and presence.
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...yann le gigan
>>Socializing Your CEO III: From Marginal to Mainstream
[webershandwick.com 23.06.15]
Weber Shandwick released Socializing Your CEO: From Marginal to Mainstream, an audit of the online presence of CEOs from the world’s largest companies. This third installment of the Socializing Your CEO series finds that CEO online engagement has increased dramatically since we first began tracking the online sociability of chief executives several years ago. As of 2015, CEOs have found their social footing.
http://www.webershandwick.com/uploads/news/files/socializing-your-ceo-iii-exec-summary.pdf
Many hurdles traditionally stood in the way of CEOs’ entry into the world of social media. Top barriers cited in prior Weber
Shandwick research on “unsocial” CEOs in 2013 included: social media usage by CEOs was unusual for the industry or region,
there was no proof that it returns value, there was no demand, and it was too risky. Interestingly, barriers such as legal
obstruction and industry regulation were infrequently raised (The Social CEO: Executives Tell All, Weber Shandwick and KRC
Research). Much to their credit, CEOs are overcoming these challenges and, to a growing degree, embracing the opportunities
that come from being social.
Operating in an increasingly connected and transparent digital world where the general public is acutely attuned to what CEOs
say and do, executives see online engagement as a prime opportunity for their chief executives to share their companies’
stories and elevate the reputation of their companies. With eight in 10 global executives reporting that it is important for
CEOs to have a visible public profile for a company to be highly regarded, online channels and social media become one set of
tools for CEOs to increase their external equity. And doing so comes with reputational rewards: highly regarded companies
are more than three times as likely as those with weak reputations to have a CEO who participates in social media. (The CEO
Reputation Premium: Gaining Advantage in the Engagement Era, Weber Shandwick and KRC Research.)
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
CFOs on Social Media: Social Insights ReportLeadtail
There is a persistent belief that CFOs don’t participate in social media; even as they are leading organizations that are increasingly being challenged by social media and the disruption it enables. As a matter of fact, best in class financial executives are now actively getting social, both so they can better understand social media’s implications and to benefit from all it can offer.
We developed this report: “How CFOs Engage on Twitter”, using Leadtail’s Social Media Insights Technology to analyze data from Twitter and share what real CFOs are really doing on social media.
The goal of this special report is to help you answer questions such as:
How can you find and connect with other finance leaders on the social web?
What topics are CFOs discussing and debating on social media?
Which online publications do finance executives turn to for news and information?
Who are the most influential publications and people with CFOs?
So whether you’re already in the CFO seat trying to navigate the social media waters, or aspire to the role in the future, these insights will help you take a more informed look at how you can use social media to communicate, collaborate, and build your own network of relationships and influence.
This is a high level synopsis of the book, Smart Business, Social Business: A Playbook for Social Media in Your Organization by Michael Brito (@britopian)
The fact of the matter is that more and more people are now using social media for one reason or another. Some have concerns and some are confused. Perhaps this is the due to various age brackets, education level and language barriers, demography and digital connectivity.
I have shared 10 key Social Media Challenges Faced by Users both individuals and Corproates
SutherlandGold's CEO Scorecard for Remote LeadershipRachelle Spero
SutherlandGold's data-driven CEO Scorecard is for executives who want to evaluate and strengthen their leadership, visibility, and engagement strategies. The CEO Scorecard evaluates multiple data sets from a leader's public-facing profile including business performance, visibility in the media, thought leadership, and social media engagement based.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic was announced. We also conducted an online survey of CEOs leading startup companies for a preview into the future of remote leadership.
The result is a multidimensional picture into what CEOs prioritize today and in the future when it comes to leading in a virtual world.
1. #socialceo
SEPTEMBER 2014
Our annual look at trends in
engagement of Fortune 500 CEOs
across the major social media
networks.
2014SOCIAL
CEO REPORT
2. Now in its third year, the Domo + CEO.com
Annual Social CEO Report explores adoption,
activity and attitudes around social media
among elite business leaders.
• A whopping 68% of Fortune 500 CEOs have no
social media presence at all.
• Of those who do, 2/3 of them engage on only
one platform.
• 74% of CEOs who only participate in a single
network .
• 42 F500 CEOs currently have Twitter accounts.
69% of them are active, having posted within the
last 100 days.
• Ready to be shocked? More top CEOs are now on
Instagram than Google+.
EXECUTIVE SUMMARY Inside
MAJORFINDINGS 5
TWITTER 14
FACEBOOK 18
LINKEDIN 21
GOOGLE+ 26
INSTAGRAM 30
ABOUTTHERESEARCH 33
3. INTRODUCTION
It’s 2014 and the Fortune 500 CEOs are starting to get the message: sociability
of the world’s business leaders are using social media to boost their companies’ brands.
According to new research from Domo and
CEO.com, more business leaders than ever before
are jumping into social media but they aren’t
necessarily taking full advantage of these tools. Even
though CEOs are getting the big picture when it
comes to social media, .
So how are today’s CEOs engaging with the public online? Which social media
platforms are getting the most attention? Have social habits changed over the
past year or have they stayed pretty much the same? This report answers
some of those questions.
4. HOW WE DID IT
every single CEO on the
Fortune 500 list
Google Plus and Instagram. We weighed the legitimacy of these social
You can read more about our methodology at the end of the report.
6. A whopping 68% of CEOs have
no social presence on any major
network (Twitter, Facebook,
7. Our research showed an uptick
in CEOs who had Twitter and
Facebook accounts. LinkedIn,
on the other hand, didn’t get
much love this year. In keeping
with last year, Google+ remains
a desolate wasteland.
Most of the networks we track showed
year-over-year gains.
0
30
60
90
120
150
(no data)
2014
2013
2012
N/A
+46% +23%
-8%
+60%
8. OF THOSE CEOs WHO USE
SOCIAL MEDIA, OVER 2/3 OF THEM
ARE ONLY ON ONE PLATFORM.
1 Network
2 Networks
3 Networks
4 Networks
5 Networks
Mark Zuckerberg is the only F500
CEO on all 5 major networks.
# of CEOs on...
9. What’s bringing down these averages? Younger CEOs
are on more social networks than their older peers.
Think Twitter belongs to Millennials? Think
again. On average, CEOs on Twitter are nearly
5 years older than CEOs who are on Google+.
56.8OVERALL AVERAGE AGE
56.7
57.9
52.6
42.1
CEOs on
Network
CEOs on
Networks
CEOs on
Networks
55.5
56.2
51.9
52.4
Age of F500 CEOs on Social Media Networks:
1 2 4+
Rupert Murdoch is our favorite octogenarian tweeter.
11. HERE’S THE GOOD NEWS:
CEOs ARE STARTING TO REALIZE
THE VALUE OF TWITTER.
There are currently 42
F500 CEOs on Twitter,
up from last year’s 28.
Jonas Prising has been on Twitter the
longest, at nearly six years.
8.3%
Twitter
At Least 1
Network
No Social
Media
Presence
TWITTER
12. It seems unlikely that CEOs are padding
their follower count by purchasing fake
followers. Instead, CEOs are probably
being targeted by spam accounts
Either way, one thing is clear: Quality
outweighs quantity when it comes to
Twitter engagement.
3,696,637
34%
TOP FAKERS
25%
20%
WARREN BUFFETT
Berkshire-Hathaway
MARKZUCKERBERG
Facebook
RUPERTMURDOCH
News Corporation
By contrast top celebrities on Twitter
(Ellen DeGeneres, Lady Gaga, Oprah,
Rihanna and the like) have an
average of 30.4% fake followers.
F500 CEOs on Twitter have a
combined follower total of
Average % of fake Twitter followers:
...of those
3.6M,
11.5% are
fake
TWITTER
13. Almost half of the active* CEOs on
Twitter tweet once a month or less.
TWITTER
14. Overall, 69% of Twitter CEOs are active on the platform
Exactly half of CEOs
on Twitter have fewer
than 100 total tweets.
The most active F500 CEO
tweeter sends an average
of 4.82 tweets/day.
50%
69% Active CEOs tweet about every other
day (0.48 tweets/day, little changed
from last year’s 0.49/day)
5 CEOs on Twitter
have never tweeted
That’s 10x the overall
average of .48 tweets
per day.
TWITTER
JACK SALZWEDEL
American Family
15. 74% OF CEOs ON TWITTER
HAVE ENGAGEMENT SCORES
OF LESS THAN 10/100.
The average CEO on
Twitter tweets 20% links,
11% replies and had their
top tweet RT’d 1340 times.
26% of CEOs used @mentions
in 1 in 5 tweets or more.
MICHAEL RAPINORALPH LAUREN
MARK BERTOLINIF500 AVERAGE
TWITTER
Links
Replies
Other
16. So, where did the growth come from?
SATYA NADELLA
Microsoft
DAVID ZASLAV
Discovery Communications
CURRENT F500
CEOs JOINING
TWITTER
NEW F500
CEOs ON TWITTER
ALREADY
COMPANIES NEW
TO F500 w/CEOs
ON TWITTER
TIM COOK
Apple
TWITTER
As the new face of Microsoft,
Satya Nadella is responsible
for revamping the company’s
image. After four years of
radio silence on Twitter,
Nadella started tweeting again:
17. Twitter All-Stars of the Fortune 500...
MOST
FOLLOWERS
-3158
844,731
-3110
FASTEST-GROWING
FOLLOWING
BIGGEST FOLLOWER LOSSES
MEG WHITMAN
Hewlett-Packard
JONAS PRISING
Manpower
WARREN BUFFETT
Berkshire-Hathaway
HIKMET ERSEK
Western Union
Almost 10x the CEO
average of 87,827!
+4,529%
Average follower
#s went up by
about 27%
TWITTER
19. ONCE AN EXCLUSIVE SPACE FOR
COLLEGE STUDENTS, FACEBOOK IS NOW
A HUB FOR BUSINESSES AND BRANDS.
8.3% of CEOs have
Facebook accounts,
up from 7% last year.
Meg Whitman is the only F500 CEO with
a fan page that hasn’t been updated for
more than 100 days.
Twitter
At Least 1
Network
No Social
Media
Presence
FACEBOOK
20. Of the CEOs on Facebook, 6 maintain
, 21 have semi-private
accounts, and 14 use private accounts.
FAN
SEMI-PRIVATE
*non-fan pages with
publicly-viewable content
PRIVATE
FACEBOOK
MEG WHITMAN
Hewlett-Packard
210,382
followers
ALAN MULLALY
Ford Motor Company
10,560
followers
MARK ZUCKERBERG
Facebook
29,001,188
followers
MICHAEL JACKSON
AutoNation
305
followers
JOHN CHAMBERS
Cisco Systems
10,268
followers
SATYA NADELLA
Microsoft
49,906
followers
22. THE PERCENTAGE OF CEOs ON
LINKEDIN THIS YEAR IS SMALLER,
BUT THEY SEEM TO BE MORE ACTIVE.
25.4% of CEOs have
in the past year.
Twitter
At Least 1
Network
No Social
Media
Presence
LINKEDIN
23. JAMIE DIMON
JP Morgan
GARY KELLY
Southwest Airlines
MILES WHITE
Abbott Laboratories
KLAUS KLEINFELD
Alcoa
IAN READ ANDREW LIVERIS
Dow Chemical
TIMOTHY
MAYOLOULOS
Fannie Mae
ARNE SORENSON
Marriott International
LAURENCE FINK
BlackRock
DENISE MORRISON
Campbell Soup
WALTER
BETTINGER
Charles Schwab
JOHN DONAHOE
eBay
JEFFREY IMMELT
General Electric
ALEX MOLINAROLI
Johnson Controls
AJAYPAL BANGA
MasterCard
BRUCE BROUSSARD
Humana
MEG WHITMAN
Hewlett-Packard
MARILLYNHEWSON
Lockheed Martin
MUHTARKENT
Coca-Cola
100,000+ FOLLOWERS:
10,000-100,000 Followers:
5,000-10,000 Followers:
this year
LINKEDIN
24. Of the CEOs who are not
34% have 500+
connections.
18% had that many.
LINKEDIN
26. Name
Company + Title
Photo
1 Add’l Section
>100
Connections
100-249
Connections
250-500
Connections
500+
Connections
10
20
30
40
But CEOs aren’t always investing the time it takes to
get the most from the platform.
Chicken or egg?
tend to have more connections.
INCOMPLETE PROFILESCOMPLETE
PROFILES
OUT-OF-DATE
INFO
Still lists previous title
at company
LINKEDIN
Wrong Information
27. LINKEDIN DOMINATES AS
THE “ENTRY NETWORK” OF
CHOICE AMONG CEOs.
Of CEOs with only 1
network, 73% chose
.
Nearly half of all social CEOs
are only on LinkedIn—presumably
because of the unmistakable
LINKEDIN
29. GOOGLE+ IS LIKELY THE MOST
UNDERUTILIZED SOCIAL PLATFORM.
ONLY 8 CEOs USE IT.
That 1.6% is still up
from last year’s 1%,
however.
As the co-founder of Google Larry Page
has an 8,361,461 follower count.
Twitter
At Least 1
Network
No Social
Media
Presence
GOOGLE+
30. Less than 15% of CEOs
found Google+ useful for their
work according to our CEO
Information Consumption Report.
GOOGLE+
32. READY TO BE SHOCKED?
MORE CEOs ARE ON INSTAGRAM
THAN GOOGLE+.
2.6% of F500 CEOs
have Instagram
accounts.
Most CEOs use Instagram to post personal
pictures: family members, vacations and
Twitter
At Least 1
Network
No Social
Media
Presence
INSTAGRAM
33. In one example, this uber social-savvy
CEO posted a captioned picture of himself
speaking at an event.
As the only F500 CEO who has even
begun leveraging the platform to
promote his company, Michael
Rapino is the clear king of Instagram.
MICHAEL RAPINO
LiveNation
INSTAGRAM
35. A recent survey from Weber
Shandwick reveals that CEOs
believe using social media
shows innovation.
TWITTER
36. getting the message but others still have yet to prioritize sociability.
More CEOs than ever are on Twitter and Facebook and they’ve even begun
embracing newer social media platforms like Instagram. Through social tools,
CEOs have the opportunity to:
Shape the company’s image
Build relationships with
employees and media
Give a human face to the
company
37. At the same time, 68.0% of these CEOs
still have absolutely no social media
presence. Furthermore, the CEOs who
are online still have a lot to learn about
how to leverage their social accounts.
So why aren’t more CEOs social? We can make some
educated guesses, but a recent survey from Weber Shandwick
suggests that some CEOs are opting to just communicate
internally rather than take a public-facing communication
approach.
Evidence suggests that CEOs who are on social media,
however, are viewed as more innovative.
38. Here’s the bottom line: CEOs who
are not using social media are
doing their companies a massive
disservice.
40. Full Methodology
had, we turned to the . On June 26, 2014, we searched for every CEO on
each of the four major social networks.
accurate
• Content of posts was relevant and believable
• Number and quality of followers were considered
• Account was maintained by or on behalf of the actual CEO
A NOTE ON PUBLIC FIGURE PAGES:
• According to Facebook’s Pages Terms
with other activity that otherwise inferred permission to post on behalf of a CEO were counted.
• Public Figure or fan pages that expressed support or interest in a CEO but not administered by a
representative of that CEO were not counted in the study.
IMPORTANT:
There were actually 502 CEOs on this year’s Fortune 500 list, since both KKR and Whole Foods have co-CEOs.
the nearest tenth.
41. TWITTER
OR
• Followed by their
handle or
mentioned by a
reputable Twitter
source.
FACEBOOK
OR
• Company listed in
their Facebook
• Friends with
family members of
the CEO or
high-ranking
employees of the
company
LINKEDIN
• Have a LinkedIn
Premium account
OR
• Part of the
OR
• Legitimate-looking
connections, given
recommendations
or engaged in any
other activity that
made the account
appear legitimate.
GOOGLE+
OR
• Has relevant,
believable posts or
family members in
their circles.
INSTAGRAM
• Has relevant,
believable posts or
family members
as followers.
HERE IS A MORE CONCRETE BREAKDOWN FOR EACH INDIVIDUAL PLATFORM: