The document provides an overview of social media platforms and how to use them effectively for business purposes. It recommends starting with a website, Facebook page, Twitter account, and LinkedIn account. It then discusses how traffic typically flows between these platforms and how to make sales. The rest of the document defines key terms and concepts for each platform, including how to set up profiles, pages, and accounts; how to post and engage on each channel; and how hashtags and other features work. It emphasizes using each tool to develop relationships, share content, and drive traffic back to the main website or Facebook page where sales can be made.
Social Media Engagement: It is more than talking; learn to listen!
A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.
How to Recruit Young Professionals Utilizing Recruiting 3.0 ToolsCachinko
Need helping recruiting members of Generation Y to your job openings? In this webinar, we’ll discuss how to use recruiting 3.0 strategies such as search engine optimization and talent communities to recruit today’s young professionals. We’ll discuss the importance of engagement and authenticity in professional networking sites. We’ll also share some tips on SEO and other recruiting strategies that you should be utilizing.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Social Media Engagement: It is more than talking; learn to listen!
A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.
How to Recruit Young Professionals Utilizing Recruiting 3.0 ToolsCachinko
Need helping recruiting members of Generation Y to your job openings? In this webinar, we’ll discuss how to use recruiting 3.0 strategies such as search engine optimization and talent communities to recruit today’s young professionals. We’ll discuss the importance of engagement and authenticity in professional networking sites. We’ll also share some tips on SEO and other recruiting strategies that you should be utilizing.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
This PowerPoint is for demonstrating and ensuring that social media users have a marketing plan in place, with an identified ROI for the time and effort spent in using social media for their business or personal branding.
Tips, Tricks & Dangers of Social Media - and Why You Should CareLeora Itman
This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!
Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast Maria Rajakallio
How, why and with what? Social media recruiting and employer branding. Strategy for recruiting in social media, tools to use… Learn to empower your employees and more…
Slides from public speech by Maria Rajakallio at Technopolis Business Breakfast 12.9.2014
Social media anno 2019. Employer branding en lead generation. Storytelling. Ambassadeurs. Maak van je medewerkers je medemerkers. Communicatie Management Howest. Met voorbeelden van EANDIS en az groeninge.
LHH HR Network 040411 - Social Media in RecruitingSteve Lewis
Presentation given to Lee Hecht Harrison HR Network on April 4, 2011. It shares information on how social media can be used by job seekers based on how corporate recruiters are using the tools.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Social Media Strategy: Connecting the Social Media dots.
A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.
This PowerPoint is for demonstrating and ensuring that social media users have a marketing plan in place, with an identified ROI for the time and effort spent in using social media for their business or personal branding.
Tips, Tricks & Dangers of Social Media - and Why You Should CareLeora Itman
This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!
Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast Maria Rajakallio
How, why and with what? Social media recruiting and employer branding. Strategy for recruiting in social media, tools to use… Learn to empower your employees and more…
Slides from public speech by Maria Rajakallio at Technopolis Business Breakfast 12.9.2014
Social media anno 2019. Employer branding en lead generation. Storytelling. Ambassadeurs. Maak van je medewerkers je medemerkers. Communicatie Management Howest. Met voorbeelden van EANDIS en az groeninge.
LHH HR Network 040411 - Social Media in RecruitingSteve Lewis
Presentation given to Lee Hecht Harrison HR Network on April 4, 2011. It shares information on how social media can be used by job seekers based on how corporate recruiters are using the tools.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Social Media Strategy: Connecting the Social Media dots.
A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.
RJMetrics teams up with Bounce Exchange to give you research, best practices, and actionable advice that you can implement today.
1. Take a high level dive through the data of a landmark e-commerce study
2. Discuss what your primary growth-goals should be for 2016
3. Give you an honest look at the state of the e-commerce industry
The Unexpected Website Formulas of The Conversion Scientist™Brian Massey
Here are 18 unexpected formulas that you can put to use on your website for more sales, more leads and more subscribers. From the Amazon Marketing Best Seller "Your Customer Creation Equation" by Brian Massey
Our digital society has undergone profound transformations in the way we work, learn, live and participate. Having transformed our world into a great co-creation Wiki challenges many assumptions and models that need to be revisited. Based on several examples in the area of security drawn from the industry and our research, we argue there is an emerging notion of Digital Responsibility paving the way to further significant societal changes. A new world order or incremental changes ? One thing is sure, ICT has and will continue to challenge our historical assumptions requiring major mindset changes and more transparency.
Describing methods of triggering compliance behavior by applying Robert Cialdini's points from 'Psychology of Persuasion' and a basic overview of neuro linguistic programming to enhance communication effectiveness.
Ryan Urban: CEO, Bounce Exchange Sean Shahparast: Conversion Director, Bounce Exchange Leveraging Marketing Psychology to Boost Revenue! May 2014 Presentation
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Dan McGaw Director of Marketing KISSmetrics ! @danielmcgaw Sean Shahparast Conversion Director Bounce Exchange ! profit@bounceexchange.com Ryan Urban Co-Founder and CEO Bounce Exchange ! profit@bounceexchange.com
1 Section One - Pick the Winners Starting Off Landing Page Optimization Product Page Optimization Checkout Optimization Actionable Tactics 2 Section Two - Conversion Rate Optimization Table of Contents
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Conversion Rate Optimization 2
Starting Off • Landing Page Optimization • Product Page Optimization • Checkout Optimization • Actionable Tactics
Landing Page Optimization • Start with a spreadsheet • Benefits + Imagery + Social Proof + CTA’s • Long Page vs. Short Page
Product Page Optimization • Do not be an order-taking mechanism • Tell the product story • Social proof
Checkout Optimization • Mini-Cart vs. Redirect • Clean out the garage • Add more steps • Payment options
Actionable Tactics • What’s in it for the visitor? • Contrast the critical actions? • Stop the leaks? • Sense of urgency? • Micro-Conversions
Questions? Dan McGaw Director of Marketing KISSmetrics dan@kissmetrics.com Sean Shahparast Conversion Director Bounce Exchange Ryan Urban Co-Founder and CEO Bounce Exchange profit@bounceexchange.com
THANK YOU
Ryan Urban profit@bounceexchange.com Sean Shahparast profit@bounceexchange.com
Human beings make most of their decisions based on emotion. Effective marketing strategies appeal to human emotions. How will your service/product make the consumer feel?
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
Creating Lead-Generating Social Media CampaignsRobert Dempsey
Creating Lead-Generating Social Media Campaigns - How to create measurable social media campaigns that generate leads for your business. http://dempseymarketing.com
Even in today’s economic climate, finding and attracting top talent to your organization is probably a struggle. In many industries, such as IT, traditional talent pools have dried up and firms are finding they must turn to alternative methods in order to build pipelines in key skill sets to ensure they have the talent to satisfy current initiatives and to promote growth for the future. Many Human Resources professionals, sales and recruiters are turning to social media in order to present their brand and build these talent and lead pipelines. Unfortunately, a majority of them are doing it poorly!
The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is LinkedIn and Why Should You Use It?
3- LinkedIn Overview
4-Branding/Image you are creating
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
The State of Email and Social Media Marketing with Alex de CarvalhoHeidi Richards Mooney
On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
I recently posted the following post to my Facebook Page:
"In 10 words or less, describe your brand/business. Leave us a link to both Facebook and your website, and we'll come check you out! (~doing some research for an article on branding, We'll link of course! )" What follows is a visual of More In Media's fan base branding. Our target audience consists of small business owners and solo-preneneurs who need consulting and training help in social media.
This is a shortened PowerPoint presentation of a one hour Social Media Workshop by More In Media of Myrtle Beach, SC about 'Online Engagement'. Examples and a few images were removed from the original presentation.
PowerPoint Presentation of the Hands-On Social Media Workshop 'Facebook 101' by More In Media of Myrtle Beach, South Carolina. This includes a quick Social Media overview, Facebook Pages vs. Facebook Profile, creating a page, images, banners, apps and tabs and Facebook engagement tips.
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.