On January 24, 2014 Alex de Carvalho shared the State of Email and Social Media Marketing with members of Women in Ecommerce. Here is his slide presentation. Members of WECAI.org have access to the video files of this presentation.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Simple Strategies of Email Marketing Geek GirlsLizBESocial
This document provides tips and strategies for successful email marketing in 3 sentences or less:
Email is an effective marketing tool when the right strategies are used such as writing relevant content, using compelling subject lines, sending emails at the best day and time for the target audience, and including calls to action to elicit measurable responses from recipients. Key aspects of email marketing covered include growing email lists, crafting subject lines and content, timing of email sends, and testing to optimize results. Following best practices for email marketing such as defining clear objectives and focusing content can help businesses improve response rates and ROI.
This document provides strategies for successful email marketing. It discusses using email as a marketing tool, focusing content on eliciting measurable responses from the audience. Key recommendations include defining the audience, running targeted campaigns, and testing different subject lines, send times, and content to maximize open and click-through rates. The goal is to drive people to take a specific action, such as purchasing a product or signing up for a newsletter. Testing and data analysis are important to improve email marketing campaigns over time.
This document provides information about email marketing best practices. It discusses how email is an effective marketing tool, outlines what content to include in emails like discounts, tips and event invites. It recommends testing different subject lines, send times and formats. The document emphasizes having a clear objective for emails, making calls to action obvious and easy to complete. It also suggests ways to grow email lists through various offline and online methods.
The document discusses strategies for successful email marketing. It recommends focusing emails on driving measurable responses or actions from recipients. Suggestions include using compelling subject lines and sending emails at the best day and time. The document also advises determining your audience and objectives, including calls to action, and being conversational to engage recipients. Overall, the key is testing different content and formats to see what elicits the desired responses.
The document discusses email marketing and provides tips for using email effectively. It outlines 4 steps to create a welcome email series that will engage subscribers. The steps include defining the audience, running targeted campaigns, eliciting measurable responses, and testing different days and times for sending emails. Additional tips include keeping emails short, using images, repurposing content, and having a clear call to action. The document promotes an upcoming email marketing workshop and offers a discount for attendees.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
The Power of Email & Social Media MarketingVanessa CEO
Learn the basics, best practices, and proven strategies of email and social media marketing. Learn how to get your audience to open, read and act on your emails, measure the return on your marketing efforts, and how to combine it with your social media marketing efforts!
Simple Strategies of Email Marketing Geek GirlsLizBESocial
This document provides tips and strategies for successful email marketing in 3 sentences or less:
Email is an effective marketing tool when the right strategies are used such as writing relevant content, using compelling subject lines, sending emails at the best day and time for the target audience, and including calls to action to elicit measurable responses from recipients. Key aspects of email marketing covered include growing email lists, crafting subject lines and content, timing of email sends, and testing to optimize results. Following best practices for email marketing such as defining clear objectives and focusing content can help businesses improve response rates and ROI.
This document provides strategies for successful email marketing. It discusses using email as a marketing tool, focusing content on eliciting measurable responses from the audience. Key recommendations include defining the audience, running targeted campaigns, and testing different subject lines, send times, and content to maximize open and click-through rates. The goal is to drive people to take a specific action, such as purchasing a product or signing up for a newsletter. Testing and data analysis are important to improve email marketing campaigns over time.
This document provides information about email marketing best practices. It discusses how email is an effective marketing tool, outlines what content to include in emails like discounts, tips and event invites. It recommends testing different subject lines, send times and formats. The document emphasizes having a clear objective for emails, making calls to action obvious and easy to complete. It also suggests ways to grow email lists through various offline and online methods.
The document discusses strategies for successful email marketing. It recommends focusing emails on driving measurable responses or actions from recipients. Suggestions include using compelling subject lines and sending emails at the best day and time. The document also advises determining your audience and objectives, including calls to action, and being conversational to engage recipients. Overall, the key is testing different content and formats to see what elicits the desired responses.
The document discusses email marketing and provides tips for using email effectively. It outlines 4 steps to create a welcome email series that will engage subscribers. The steps include defining the audience, running targeted campaigns, eliciting measurable responses, and testing different days and times for sending emails. Additional tips include keeping emails short, using images, repurposing content, and having a clear call to action. The document promotes an upcoming email marketing workshop and offers a discount for attendees.
The document provides information about using email and social media for marketing purposes. It discusses using campaigns and newsletters to drive engagement through email. It emphasizes using both email and social media together to amplify messages and drive traffic between the different channels. The document also provides tips for writing effective email content, when to send emails, and tools to expand email lists and reach across social media.
Social Media basics - Microsoft store presentation JUN14 - GHOST PARTNERGhost Partner
The document provides an overview of social media marketing basics. It discusses why businesses and nonprofits should use social media, highlighting statistics showing the majority use it and its influence on purchasing decisions. It outlines the top 5 social networks - Facebook, LinkedIn, Twitter, Pinterest - describing their primary audiences and best uses. The document advises spending 50% of social media posts entertaining and inviting conversation, 30% providing useful industry information, and 20% promoting the business. It includes tips for getting started on Facebook and provides a sample weekly posting schedule.
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The document discusses using email and social media for marketing. It provides tips for creating effective email campaigns and newsletters, including writing content, using images, and timing email sends. It emphasizes using both email and social media together to amplify messages. The document also presents tools for expanding email lists and provides a sample content calendar coordinating posts across multiple social media channels.
This document provides an overview of social media marketing strategies. It discusses the importance of social media and why businesses should utilize platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. It provides tips on setting up business profiles, creating engaging content, monitoring discussions and measuring results. The document recommends focusing on sharing useful content rather than overt self-promotion and addresses both positive and negative customer feedback. It also promotes attending upcoming social media training events.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
More Than Just a Donate Button: The Anatomy of Successful Email Fundraising C...Good Works
What do donate buttons, click-thru rates, banners and list churn have in common? You need to know what these terms mean, and why they matter, if you’re implementing or managing email fundraising for your charity.
This speedy session will provide an overview of the ins and outs, both back end and front end, of how to set up and manage an email fundraising program. Starting with the anatomy of an email, we’ll review different types of emails (focusing on fundraising, advocacy and newsletters), how they can function and complement your existing fundraising/communications program, and share an overview of benchmarks and best practices. Then, we’ll hone in on a series of fundraising email case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.
The document outlines 5 things brands should do more and less of in 2014 to better engage consumers. It recommends doing more of creating meaningful content that is insight-led and relevant to consumers, analyzing big data to gain actionable insights, considering mobile as part of an overall digital strategy, prioritizing simple consumer interactions over complex functionality, and embracing collaboration between clients, agencies and partners. The document advocates doing less of content without purpose, amassing unused data, siloing mobile strategies, complex consumer journeys, and resisting collaboration.
The document summarizes 9 businesses that are successfully using Facebook. It discusses what each business is doing right on Facebook, such as sharing photos, engaging fans with contests, providing customer service, and more. The document concludes by promoting the Facebook Success Summit 2012 conference and offering an early bird discount.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
LSA Bootcamp San Francisco: Taking Control of Your Online ReputationLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
5 Ways to Boost Email Engagement Through Personalization with Megan McCafferyNetSquared Vancouver
This document provides 5 tips for boosting email engagement through personalization:
1. Personalize content with name merge tags and an authentic voice.
2. Master targeted asks tailored to donor giving history and consider segmenting lists.
3. Optimize email design for mobile and plain text views while allowing for donor-specific graphics.
4. Consider segmenting lists based on giving history, volunteer status, campaigns, and lapsed donors.
5. Be aware that most emails are now viewed on mobile so design accordingly while desktop and web apps also remain important platforms.
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Campaigns that Drive Action: Newsletters and Annoucements - GHOST PARTNERGhost Partner
The document discusses email marketing campaigns and newsletters. It begins by defining campaigns and newsletters, noting that campaigns are designed to elicit a physical response from recipients while newsletters keep audiences informed. It then covers various topics related to effective email marketing like writing compelling subject lines, using images appropriately, scheduling emails, and integrating email with social media platforms. The document concludes by offering tools to expand email lists and providing an upcoming workshop schedule.
Growing your Business with Email and Social Media MarketingGhost Partner
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The document discusses using email and social media for marketing. It provides tips for creating effective email campaigns and newsletters, including writing content, using images, and timing email sends. It emphasizes using both email and social media together to amplify messages. The document also presents tools for expanding email lists and provides a sample content calendar coordinating posts across multiple social media channels.
This document provides an overview of social media marketing strategies. It discusses the importance of social media and why businesses should utilize platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. It provides tips on setting up business profiles, creating engaging content, monitoring discussions and measuring results. The document recommends focusing on sharing useful content rather than overt self-promotion and addresses both positive and negative customer feedback. It also promotes attending upcoming social media training events.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
All the online marketing tools you need for your small business or nonprofit.
Grow your business using Constant Contact®, connect email, events, surveys, promotions, and Facebook.
More Than Just a Donate Button: The Anatomy of Successful Email Fundraising C...Good Works
What do donate buttons, click-thru rates, banners and list churn have in common? You need to know what these terms mean, and why they matter, if you’re implementing or managing email fundraising for your charity.
This speedy session will provide an overview of the ins and outs, both back end and front end, of how to set up and manage an email fundraising program. Starting with the anatomy of an email, we’ll review different types of emails (focusing on fundraising, advocacy and newsletters), how they can function and complement your existing fundraising/communications program, and share an overview of benchmarks and best practices. Then, we’ll hone in on a series of fundraising email case studies to show how email can function effectively in a variety of organizations at all different stages of program sophistication and maturity.
The document outlines 5 things brands should do more and less of in 2014 to better engage consumers. It recommends doing more of creating meaningful content that is insight-led and relevant to consumers, analyzing big data to gain actionable insights, considering mobile as part of an overall digital strategy, prioritizing simple consumer interactions over complex functionality, and embracing collaboration between clients, agencies and partners. The document advocates doing less of content without purpose, amassing unused data, siloing mobile strategies, complex consumer journeys, and resisting collaboration.
The document summarizes 9 businesses that are successfully using Facebook. It discusses what each business is doing right on Facebook, such as sharing photos, engaging fans with contests, providing customer service, and more. The document concludes by promoting the Facebook Success Summit 2012 conference and offering an early bird discount.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
LSA Bootcamp San Francisco: Taking Control of Your Online ReputationLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Email Marketing presentation for Startups and new business entrepreneurs. Topics include: Why Small Businesses and Non-Profits Use Email, What is SPAM, 5 Tips to Improve Your Email Marketing Results, What is the 2 x 2 x 2 Principle, How to Get Your Emails Opened, How an Email Service Provider Can Make Your Life Easier, How You Can Listen, Learn & EARN from Email Reports, Next Steps
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Constant Contact provides several suggestions for growing an email list:
1) Use paper sign-up sheets, ask customers face-to-face, check your existing contact database, and ask friends and family to sign up.
2) Leverage in-person interactions like conversations over the phone or with a sidewalk sign to promote sign-ups.
3) Employ digital tactics such as adding sign-up forms to websites, social media pages, emails, and other online properties.
4) Test different calls-to-action and optimize sign-up processes to easily allow customers to subscribe via various channels and devices.
5 Ways to Boost Email Engagement Through Personalization with Megan McCafferyNetSquared Vancouver
This document provides 5 tips for boosting email engagement through personalization:
1. Personalize content with name merge tags and an authentic voice.
2. Master targeted asks tailored to donor giving history and consider segmenting lists.
3. Optimize email design for mobile and plain text views while allowing for donor-specific graphics.
4. Consider segmenting lists based on giving history, volunteer status, campaigns, and lapsed donors.
5. Be aware that most emails are now viewed on mobile so design accordingly while desktop and web apps also remain important platforms.
Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.
Slides from Social Media for Nonprofits- Vancouver | June 25, 2013
Proactive, outbound email marketing should be an important, key component of your overall marketing or customer/member communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, getting readers to take action, and more!
Grow your business with Social media & Email MarketingLizBESocial
This document provides a summary of a marketing strategy for small businesses and non-profits. It discusses setting goals and objectives, running campaigns on key channels like email and social media, and measuring results. It emphasizes the importance of engagement over just promotions, using both push and pull content. It also provides tips for campaign types, writing content, choosing channels, designing emails, and tools for list-building and automation. The overall framework presented is to set goals and objectives, run campaigns on relevant channels, and measure results from actions like clicks, donations, or in-store visits.
Grow Your Business with Email and Social MediaVanessa CEO
This session will teach you how to make the most of the combination of email and social media for your business and gain a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and you’ll walk away with simple yet powerful tips to get your messages opened and read, shared and socially visible.
October 22 Robyn Quinn - Grow Your Business with Email Marketing and Social M...Robyn Quinn, APR
Presentations to Greater Victoria and Salt Spring Island Chambers of Commerce to celebrate Small Business Week 2013. The presentation illustrates the value of email marketing and social med. Highlights how understanding your audience and using multiple platforms to connect can grow your business.
This document provides a marketing strategy for nonprofits using email and social media. It recommends setting goals and objectives that are specific and measurable. Campaigns should be run on key channels like email and social media to amplify messaging and drive traffic. Results should be measured by actions like clicks, downloads, donations. Tools like email marketing are effective because they allow branding, measurement, and response tracking across channels. Consistent posting 3-5 times per week on social media and monthly emails are suggested frequencies.
This document summarizes a presentation about using newsletters and campaigns to drive engagement through email and social media. It discusses defining campaigns and newsletters, using email effectively through subject lines, timing, and images. It also emphasizes using both email and social media together, with email driving traffic back and amplifying content. The presentation provides tools and strategies for expanding readership through social sharing buttons, online and offline signups, and content calendars across multiple channels. It encourages attendees to get started with email marketing tools and find local experts through an affiliate partner program.
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.
This document provides tips and strategies for using social media for marketing purposes. It discusses how businesses can build communities and engage customers on social platforms like Facebook, leverage existing email lists to drive people to social media, and combine social media with email marketing. The document also provides advice on monitoring social mentions, addressing negative feedback, and using tools like Hootsuite and NutshellMail to manage social media presence.
This document discusses how real estate agents can use social media to connect with home buyers and generate leads. It recommends that agents establish profiles on Facebook, Twitter, LinkedIn and YouTube to share property listings, neighborhood information and industry tips. The document also stresses the importance of engaging with followers by posting regularly and responding to comments to build trust over time. Metrics from various social networks are presented showing the growing percentage of home buyers using these platforms for research.
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
Building Your Business With Inbound MarketingDigitalSherpa
This document discusses how businesses can grow by using content marketing and social media. It recommends creating a website if your business does not already have one. Content marketing is described as a business' most valuable marketing asset, with examples given of how publishing blog posts and ebooks increased organic website traffic for one company. The document outlines the inbound marketing lifecycle of attracting visitors, converting them to leads and customers, and nurturing those customers to become brand ambassadors. Tips are provided for engaging on social media to generate new business, such as asking questions and providing helpful resources, while avoiding spam. The importance of measuring all marketing efforts is also discussed.
This document provides an overview of social media marketing. It discusses the top social media platforms (Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google+), why businesses should use each one, and tips for setting up and engaging on each channel. It also covers how to create initial social media content, monitor conversations, and address both positive and negative feedback. The goal is to help businesses get started with social media marketing and use it to engage customers, drive traffic, and grow their business.
This document provides tips and strategies for real estate agents to use social media marketing effectively. It discusses setting up profiles on key social media platforms like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers, sharing useful content, and monitoring conversations. Specific advice includes adding social sharing buttons to emails, using videos and photos to showcase listings, and participating in industry groups online. The goal is to build brand awareness, generate leads, and showcase customer service through social media presence and interactions.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Presentation from Global Entrepreneurship Week Kansas City on Content Marketing for Startups!
You probably think content marketing takes too much time and doesn’t pay off. Find out how one person can drastically increase organic web traffic with content marketing.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
This document provides a summary of a seminar on enhancing email marketing through segmenting and targeting. The seminar discusses tips for segmenting subscribers based on existing and new data, as well as integrating social data. It recommends starting with quick wins like asking who the most relevant target is for a message and what action is wanted. The seminar also suggests being guided by subscriber preferences and formats, and notes there are no limits to thinking outside the creative box when segmenting. Personalized content and trigger emails tailored to actions are presented as effective automation strategies. The key to success is viewed as providing the right content to the right audience at the right time.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
This document summarizes a presentation given by the Public Relations Director of the City of Hinesville and the CEO of the Liberty County Chamber/CVB on marketing, brand awareness, and social media strategies. Some of the key points discussed include: establishing relationships with customers through social media; using data to understand customers; marrying traditional and new marketing techniques; focusing on quality over quantity; and the importance of reviews, branding, and developing a long-term social media strategy rather than expecting immediate returns. Useful apps, books, and tips on social media best practices were also provided.
Find Build Grow Effective Marketing Strategies for Nonprofits.pdfTechSoup
In this webinar, Amy Dorsey, Partner Success Manager with Constant Contact share how to improve donor relationships and drive action with email marketing and social media tools.
This document provides guidance on developing a social media strategy. It defines social media as online conversations through words, images and video. Social media has changed how problems are solved, strategies developed and decisions made in the workplace. It allows for proliferation of social interaction and instantaneous sharing of content by users. The benefits to businesses include increased visibility, thought leadership, competitive insights, goodwill and humanizing brands. Key trends for IT buyers show high usage of social media for job tasks. The document outlines ShoreTel's use of blogs, Twitter, Facebook and LinkedIn to engage customers and prospects. It provides tips on listening, planning, engaging and measuring social media strategies as well as guiding principles and best practices.
This document provides guidance on developing a social media strategy. It defines social media as online conversations through words, images and video. Social media has changed how problems are solved, strategies developed and decisions made in the workplace. It allows for proliferation of social interaction and instantaneous sharing of content by users. The benefits to businesses include increased visibility, thought leadership, competitive insights, goodwill and humanizing brands. Key trends for IT buyers show high usage of social media for job tasks. The document outlines ShoreTel's use of blogs, Twitter, Facebook and LinkedIn to engage customers and prospects. It provides tips on listening, planning, engaging and measuring social media strategies as well as guiding principles and best practices.
Similar to The State of Email and Social Media Marketing with Alex de Carvalho (20)
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
Now that the United States Patent & Trademark Office (USPTO) and the
European Patent Office (EPO) have adopted and migrated to the new Cooperative Patent Classification (CPC) System, professional patent searchers as well as private inventors have a new power tool for accessing patent information world-wide. Bob Craig, a former USPTO Patent Examiner and International Classifier Rapporteur, has unique knowledge and insight about the CPC and will be sharing his thoughts on the new System at the October 3, 2015 meeting.
Just what does it take to get on the radar of decision makers when it comes to Social Media Marketing. Presented during the Women of Widsom Conference in Portugal March 2016 and again in May 2016 at the member meeting of the Florida Chapter of Women in Ecommerce
The document discusses using social media for nonprofits. It outlines the benefits of using platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ to build awareness, engage supporters and find new donors. Specific tips are provided for each platform, including posting regularly to share content and events, using hashtags to promote campaigns, and engaging with followers to enhance the nonprofit's reputation and reach through social media. The presenter emphasizes using social media to represent the organization and build relationships rather than just promote the latest fundraising campaign.
This PowerPoint presentation discusses how nonprofit organizations can use blogging to grow their audience, influence, and organization. It covers why organizations should blog, how to create engaging content, and how to promote blogs. Key points include that blogging is free and allows an organization to share its story, build trust, and potentially raise money. Successful nonprofit blogs discussed include those run by Feeding America, Charity Water, Global Exchange and First Book. The presentation emphasizes that blogging takes consistency, networking, and focusing on helping the audience.
How to Leverage Blogging to Grow Your Business by Heidi Richards MooneyHeidi Richards Mooney
In this one hour blogging telecast, Heidi shares with the members of the Association of Image Consultants International how to use blogging to grow their business and their bottom lines including how to find great images, what to write about, guest blogging, marketing your blog and much more.
Attendees will also receive a discount to the next blogging for business intensive workshop at www.CashingInOnBlogging.com
Social Media 30 NEW tips shared by Christina Rowe, founder South Florida Business Owners Networking Group and Heidi Richards Mooney, Founder Women in Ecommerce™
For more information about their programs visit www.StandOutOnlineClub.com. Use code FAPA2014 to save $100 on the course
How to build your list using wordpress - if you would like to view the tutorial, get the workbook AND 21 Ways to build your list special report, visit www.WECAI.org
This document provides 30 tips for social media sharing in 30 minutes or less. It recommends the best times to share on various social media platforms like Google, Twitter, Facebook, and LinkedIn. It also provides tips to create and share graphics, quotes, infographics, and content from other sources in order to showcase expertise, find prospects, and monitor reputation. Additional tips include tools for alerts, lead generation, hashtag registration, time saving, research, and learning something new every day.
Presentation by Christina Rowe and Heidi Richards Mooney Content Marketing to Florida Direct Marketing Association.
Presentation includes tips on:
Visual Presentations
Audio Presentations
Instagram
Infographics
Social Sharing
Content Creation and Curation
And more...
For more information on our Social Media Mastery 6 Week Intensive Program visit: http://www.standoutonlineclub.com TODAY!
This document provides an overview and introduction to Bitcoin. It discusses how Bitcoin is like email for money and cash transactions. Key points about Bitcoin include that it has no central ownership, is open source and secure, and uses a blockchain to serve as a distributed public ledger. The blockchain allows for the allocation of scarce digital resources. Bitcoin is needed because cash doesn't work online and current systems require too much trust. Adoption of Bitcoin will lead to innovation without permission and some countries being forced to embrace its use.
In this session Heidi Richards Mooney, CEO of Redhead Marketing, Inc. discusses the types of content smart marketers share on social media, including what content to share for maximum engagement. She also covers:
• The Optimum Times to share content across channels
• How to Measure the Results of your social media content strategy
• The latest updates on Facebook, LinkedIn, Twitter and Google +, what they mean to your business and
• How to leverage these changes in your social media strategy
In addition, Heidi shares the top-rated resources you can use to maximize your time on the top four social media channels.
This PowerPoint presentation discusses how non-profits and organizations can use blogging to grow their audience, influence, and organization. It covers why blogging is important, how to create engaging content, promote the blog, and measure success. The key benefits outlined are that blogging is a free/low cost way to build an audience and influence over time by regularly sharing content about the organization, its mission, events, and stories. Analytics should be used to optimize the blog and ensure it is achieving its goals.
The document discusses how nonprofits can use social media to connect with supporters and build their reputation. It recommends creating pages on Facebook, Twitter, LinkedIn, Pinterest and Google+ to share engaging content that represents the organization's mission. By posting regularly across multiple platforms and participating in discussions, nonprofits can overcome fears of social media and leverage it to find new donors, volunteers and supporters to further their cause.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Welcome. Today we’re going to have some fun and learn a lot…we’re going to expose for you the connection between email and marketing, share with you some practical tips for getting the most out of your email marketing efforts.
(Introduce yourself). Thanks for taking the time today to learn more about using email marketing and social media to grow your business. We hope you will gain insight into some if the key strategies for using Constant Contact tools – both for your own business and also for your clients.
Before we get started, let me just quickly get my short commercial for Constant Contact out of the way. I am showing you this slide because it helps illustrate the fact that Constant Contact is more than just an email marketingCompany. There are tools in the system for promoting and managing events, for running social campaigns on your facebook page, for offering local deals, similar to groupon but much more affordable, SinglePlatform is our one-stop-shop for managing your mobile directory listings, making sure you are “found” on all the search engines and it gives you a rich, more complete listing with photos, your menu if you’re a restaurant, etc… and we do also have our survey and poll system. All of these products work together well and it’s nice to have all of your contacts in one place. OK, I’ll be happy to answer questions specific to Constant Contact as we go through today’s class but this is the end of my commercial. Now let’s talk about growing your business with email marketing.
Marketing has changed….maybe you’ve noticed? How many of you use [click to build] Facebook for business? How many are on Linked In? Twitter? Anyone tweetingright now? (remind of twitter handle) [click to build] Who uses Pinterest? Instagram? YouTube?[click to build] And how many have checked your email today? (all hands up) …. And right there is one of the key messages I want you to take away from today’s session – not everyone uses each of the social media channels…but these days it’s safe to say that just about everyone you are trying to reach for business has an email address.[click to next slide]
That ability to see lots of physical and measurable response is just one reason email is so great…Turns out, email is hard to beat. It’s really where you should start – and where your clients should start when they decide to start marketing. It’s the hub of all engagement including social media marketing because it’s where you store your list and manage the graphics and store the stats on who opened your emails, what they clicked on, whether they shared it…There is an awful lot of physical, measureable response for a very low cost – relative to more traditional forms of marketing. Even if you are wrapping your own creative and project management services around our email product, it’s still a low barrier cost as compared to print, radio and payperclick.The average return on email marketing is $87 per dollar spent. Helps quell the concerns many small businesses have in terms of the value of social media. Email is so easy to measure that combining the two brings the value of social media activities up as well. Email offers a whole lot of opportunity for genuine, authentic engagement for your clients and their customers in a one-to-many tool.
“What should I write about?” This is a very, very common question. It’s likely the most common question you will have yourself, and it’s also important to know how much to write. The answer can actually take some of the pressure to write a lot of great, engaging content off of you and ease some of that pain by giving you an opportunity to focus on what you know and how you can help.At the end of the day, the answer is simple. [click to build] You write about what you know that they don’t know. You share your knowledge and raise your profile as an expert in your field. What you are trying to do is build what is called a resource relationships, Where when their need for what you do comes up, YOU are the person that comes to mind. And it’s a good idea to share just for the sake of sharing. Giving your knowledge away. You cannot be afraid to give away the farm. Nothing you write in an email or on facebook is going to eliminate a paying customer’s need for you and your services. Nothing you write is going to replace your experience, or more importantly your comfort level with that experience.[click to build] provide insights into information that you have access to that they don’t‘[click to build] the best part is that you don’t always have to write original content…just be interesting and relevant (it’s OK to “borrow” content from others, and share it with your own comments or thoughts…ABOVE all else, be generous…give away the farm…let people enjoy the full range of expertise you have to offer.(If you have a longer session, this is a great time to ask people in the audience what they do for a livingand give them some ideas for content so that you get the room thinking in these terms)(Also if you have a longer session, you can give an example of a business that “gives away the farm” and drives business doing so)[click to next slide]
[click through these samples, letting people see them as ideas]discounts (what most people think of)e-books or downloadable contentserviceshints + tipsexperiences or eventssupport a causeJULIE: perhaps mention a couple of specific examples, for example: “Download our free Spring Gardening guide” or “Free Tradeshow Booth consultation” or something like that…[click to next slide]
(ask if anyone in the class wants to get a long email from anyone else in the class. No one will raise their hand.) No one has ever raised their hand. If you are a church, a chamber of commerce or a school, you probably have long emails and we are all okay with getting those. Our children and our businesses rely on you and we want to see activity – we are willing to get a long email from you. (right? Ask the crowd) …we don’t read them, but it’s okay that we see them.So take the pressure to create or write off of yourself. Instead focus on being the resource. Less is more. Always.There is no rule that says your newsletter needs to have three articles, three pictures and three links. One thing is plenty. There is a Constant Contact customer whose newsletter is called One Thing – he did it to make it easy on himself and it works really well – people can absorb it and he’s not under the gun to come up with a bunch of content to fill it.Your emails and their social media activities are NOT for telling people everything that they do. That is part of the hole people dig for themselves when they start writing their emails, they try to say everything. That is not what your emails and social media posts are for. That’s what your website is for. Your emails and your social media is about offering one thing at a time and tracking whether or not it moved the needle. Plain and simple.Mobile stat from: research from:email open by platform: https://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
Content can be visual as well…and you can satisfy the appetite of your audience for visual content in several ways…here are some examples:non-profit, sharing information about themselves that’s in the press…and letting logos and large pictures tell the story more than textrestaurant sharing their current specials…featuring their specials in a visually-branded email template that reflects their company branda non-profit, sharing an event notice….drawing the reader in with a large image on a simple templateB2B, showcasing the services they have…again, a simple template, with just the right amount of visual “punch” to spice it upanother event notice…this one is all visual, showing the creative event poster in the email itself.
Repurpose and reuse everything. These are example of the same single piece of content being shared at different times, in different ways on various channels. All keep the conversation going. All are slightly different. There is no reason to kill yourself trying to write new content every day or event every week – find ways to use it more than once.
Make it easy on yourself. Instead of making a complicated marketing calendar,Choose a theme or a specific vertical and focus on being the hub or resource for that subject. It can be monthly, weekly, quarterly – just use the theme to create guidelines for yourself so that you are not staring into the abyss of having to find something to write about. Go narrow and allow that subject to expand and alwaysMake sure that you are the resource. The hub of information and access.
Examples from customers…can be built quickly either before or after the audience interaction piece…List of customers, in order:BolocoBlue PenguinTee FuryFish and BoneJill Singer Graphics
(This is alternative to the previous slide – up to the speaker which one to use)Examples from customers…can be built quickly either before or after the audience interaction piece…List of customers, in order:BolocoBlue PenguinTee FuryFish and BoneJill Singer Graphics
Use the same three groups of people and now you will choose three different times of day you want to test.So, a morning, midday and afternoon or evening. The next time you are ready to send out an email,Send it on your best performing day from the last test. Send the first group their email in the morning,The second group gets it midday and the third group gets it in the afternoon or evening. And look at your stats. You will know which time of day did the best. So now you will know the best day and the best time of that day to send your emails for the best response. Please make sure you are not romanced by a high open rate. Just measuring the open rate will notGive you a clear picture of success. You might have a lot of people open it but very few take theAction you want them to take. Measure the physical, measurable responses
So now you have the best day on which to send and the best time at which to send. Excellent!! But let me caution you… [click to build] DO NOT BE ROMANCED BY A HIGHOPEN RATE – MEASURE ACTIONS!
Source for 67%: Jeanne Jennings, Marketing Sherpa: “Preview Panes, Image Blocking and My Pitch to Have Microsoft Outlook Turn Images on by Default,” June 2010
What questions do you have?SPEAKERS – YOU CAN CHANGE THE COACH NUMBER TO YOURS IF YOU ARE SET UP TO HANDLE THEM.(Also, please help us continue to improve these sessions by filling out the form…)[click to build] if you’re looking for more help, don’t hesitate to call one of our fantastic coaches…they’re eager to help and make things work for you.[click to build] if you haven’t been using email marketing, but are ready to get started and to make it a part of your marketing mix, visit ConstantContact.com to get started today.Finally, feel free to reach out to me with other questions you might have.Thank you!