Using Facebook for Your Massage Business

•Download as KEY, PDF•

2 likes•914 views

This document discusses how massage therapists can use Facebook to market their business. It recommends creating a Facebook profile and page to connect with current and potential clients. The document provides tips on using features like posts, photos, check-ins and ads to engage clients and promote services. It also discusses privacy settings and etiquette for using Facebook professionally.

Technology Business

USING FACEBOOK FOR YOUR MASSAGE BUSINESS
Allissa Haines

© 2012 writingabluestreak.com

What is marketing?

Authentically connecting with the community you want to serve.
Brooke Thomas, www.practiceabundancecourse.com

Image: FreeDigitalPhotos.net
© 2012 writingabluestreak.com

What is marketing?

Relationships
Trust
© 2012 writingabluestreak.com

Online Marketing

Image: FreeDigitalPhotos.net

© 2012 writingabluestreak.com

Online Marketing

✴Website
✴Email Marketing
✴Social Media

© 2012 writingabluestreak.com

Website
✴Description
✴Contact info
✴Online scheduling
✴Gift certificate sales
✴Blog

© 2012 writingabluestreak.com

Email Marketing
✴Updates & Announcements
✴Last minute appointments
✴Keeping in touch

© 2012 writingabluestreak.com

Social Media

✴Twitter

✴YouTube

✴Pinterest

© 2012 writingabluestreak.com

Social Media

✴Location based
✴google places
✴foursquare

© 2012 writingabluestreak.com

Social Media-ish

✴LinkedIn
✴Review sites
✴yelp
✴google places
✴angie’s list
✴jill’s list
© 2012 writingabluestreak.com

Facebook

Interact

Educate

Share the love (referral partners)

Promote yourself (aka- your business. your gift. your skills.)

© 2012 writingabluestreak.com

Facebook is not just

Games

Lunch reports

Blather

© 2012 writingabluestreak.com

Facebook IS

The 2nd most visited website in the US

A fast,easy way to meet your clients where they are

© 2012 writingabluestreak.com

Who are Facebook Users?
Used by 900 million people worldwide

Over 150 million people in the US

40% are aged 25-44 (60 million people)

14% are aged 45-54 (21 million people)

55% female and 45% male

sources: wikipedia, socialbakers.com
© 2012 writingabluestreak.com

Who are Facebook Users?

Your Clients and Potential Clients!

Image: FreeDigitalPhotos.net

© 2012 writingabluestreak.com

Clients as friends, yes or no?

Considerations

privacy settings

client base

type of practice (and location)
Image: FreeDigitalPhotos.net

community involvement

© 2012 writingabluestreak.com

Friend lists
Use Them!

© 2012 writingabluestreak.com

Anatomy of a Facebook page
Timeline
about
hours

© 2012 writingabluestreak.com

Anatomy of a Facebook page
Timeline - let’s go!

© 2012 writingabluestreak.com

Anatomy of a Facebook page
Timeline - let’s go!
liking other business pages

© 2012 writingabluestreak.com

Anatomy of a Facebook page
Home

© 2012 writingabluestreak.com

Anatomy of a Facebook page
Admin panel

© 2012 writingabluestreak.com

What to post?

Office happenings

Photos of staff

Links to health -related articles

Links to your website

Open appointments (use judiciously)

© 2012 writingabluestreak.com

Interact!
Have a conversation

© 2012 writingabluestreak.com

How to get ‘likes’
Include a link on your website and in all your emails

Encourage and ASK clients to like you on Facebook

© 2012 writingabluestreak.com

Checking in & Tagging
Mobile apps allow ‘check in’

Other profiles & pages can tag your page in a post

© 2012 writingabluestreak.com

Demo time!

Scheduling a post

Promoting a post

Ads

© 2012 writingabluestreak.com

Questions & more Demos!

?
© 2012 writingabluestreak.com

The document provides an overview of social media platforms and how to use them effectively for business purposes. It recommends starting with a website, Facebook page, Twitter account, and LinkedIn account. It then discusses how traffic typically flows between these platforms and how to make sales. The rest of the document defines key terms and concepts for each platform, including how to set up profiles, pages, and accounts; how to post and engage on each channel; and how hashtags and other features work. It emphasizes using each tool to develop relationships, share content, and drive traffic back to the main website or Facebook page where sales can be made.

2012 Using Social Media to Spread the SBDC Message

Scranton SBDC

Ayurveda massage videos | AyurvedaSchool

School of Ayurveda & Panchakarma

This certificate course provides an introduction to Ayurveda and Ayurvedic bodywork techniques over 2 weeks. The course covers basic Ayurvedic principles, identification of body types, and various massage techniques. Students will learn theory topics such as Ayurveda fundamentals and body constitution. Practical sessions teach Kerala specialty massages as well as techniques including head massage, face massage, Abhyanga, Shirodhara, and Podi Kizhi massage with herbal powders. Upon completion, students will have learned Ayurvedic assessment methods and several therapeutic massage practices.

Facebook Marketing for Nonprofits: Ignite Your Community & Attract More Suppo...

CanadaHelps / MyCharityConnects

Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer. Takeaways • Key tips to build engagement with your community • Strategies to attract more Likes, Shares & Comments • Strategies to effectively market your non-profit initiatives

Leveraging LinkedIn for Business

Sean Clark

Smmms for chamber

LizBESocial

This document provides an overview of social media marketing strategies. It discusses the importance of social media and why businesses should utilize platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest. It provides tips on setting up business profiles, creating engaging content, monitoring discussions and measuring results. The document recommends focusing on sharing useful content rather than overt self-promotion and addresses both positive and negative customer feedback. It also promotes attending upcoming social media training events.

Getting Started in Social Media

Dawn Raquel Jensen, EMBA

The document provides an overview of getting started with social media. It discusses creating profiles on Facebook and LinkedIn, building connections with friends/followers, and using these networks to promote a business or brand. Key tips include having clear goals for social profiles, maintaining consistent posting schedules, and leveraging your existing network to find new connections and opportunities for introductions.

The document provides tips and best practices for using social media for business purposes. It recommends establishing an engaging brand on social media that builds a loyal community through strategies like networking, rewarding customer referrals, incorporating different social media platforms like Facebook, Foursquare and Instagram, and integrating social media with traditional marketing. It also emphasizes the importance of human connection and manners on social media.

BSREA 11/14/2012

bsrea

The document provides an agenda for a training on using Pinterest. Part 1 covers why businesses should use Pinterest, what Pinterest is, who uses it, Pinterest vocabulary, how to get started, how to pin images and ideas, and best practices. Part 2 discusses strategies for Pinterest including defining one's brand, keywords, customers, goals, and consistency. It also provides ideas for boards and getting followers.

Branding Yourself and Your Library Career on LinkedIn

Scott Brown

Using the WEB to inspire WOM for your school

Rick Newberry

Social Media Networking for Business 2012 Part 3 LinkedIn

Elizabeth Boese

The document discusses how to use LinkedIn for business purposes. It recommends completing your profile with a photo, getting recommendations from colleagues, and answering other users' questions to establish yourself as an expert. Connecting to others on LinkedIn helps grow your professional network and find new business opportunities through trusted contacts. The document also provides tips on using additional LinkedIn features like showing your blog or presentations to further promote your business.

Internet Marketing For Writers

Andhika Wijaya Kurniawan

Using Social Media to Sell Yourself

Your Social Status

The document discusses leveraging social media for job hunting. It provides statistics on job searching methods and their effectiveness. Traditional online job boards only have a low success rate. However, social media sites like LinkedIn, Facebook, Twitter, YouTube and Meetup can be highly effective if used properly. The document outlines how to use each platform for job searching, networking and maintaining an online presence. It emphasizes building online networks, engaging with contacts and groups, and managing one's online reputation through their "social status".

Christer Holloman - Glassdoor.com - 24th Sept

TALiNT Partners

The document provides best practices for social recruiting and improving return on investment from social recruiting efforts. It discusses enriching online profiles, encouraging employee feedback, monitoring and engaging on social media, highlighting the employee experience through photos and videos, improving career websites, and cross-promoting across channels. It also discusses tracking metrics like job seeker demographics and interests, job click performance, company reputation, and competitive analysis to evaluate success. Finally, it recommends improving ROI by addressing negative feedback, acting frequently, empowering managers, promoting positive content, using multiple channels, and continually tracking results.

Leveraging LinkedIn For Your Small Business

Astek Consulting

Maximizing LinkedIn’s Potential

Susanne Daniels

The document discusses how to maximize LinkedIn's potential for job searching and business promotion. It outlines six overlooked LinkedIn tools: headline, skills, sections, groups, applications, and company pages. These tools can help users jump start their job search, boost their search engine optimization, engage with clients and customers, and make themselves attractive to potential employers. The document provides guidance on how to utilize each of these tools to optimize a LinkedIn profile for different goals.

An introduction to social network data

David Walker

Social media and Logan Park High School

Know Social Media

This document discusses social media and its use at Logan Park High School. It provides an overview of social media platforms and benefits of social media use in education. At Logan Park High School, there is no coordinated social media presence and opportunity for improvement. The document recommends developing a social media strategy, guidelines, identifying roles and resourcing social media activities to better leverage social platforms and engage students and the community.

CAI - HOA Facebook & Reputation Management

CharityHisle

Creating Lead-Generating Social Media Campaigns

Robert Dempsey

The document provides guidance on creating lead-generating social media campaigns. It discusses researching topics and audiences, crafting landing pages focused on solving problems and unique promises, building promotion calendars, customizing tracking links, and measuring campaign success through metrics. The webinar aims to help marketers develop effective strategies for social media lead generation.

Office 2012 LinkedIn slides

Luke Williams

The document provides tips for using LinkedIn effectively. It discusses that LinkedIn is the world's largest professional network with over 175 million members. It then lists 7 tips for growing an effective LinkedIn network, which include having a complete profile, optimizing for search, setting a custom URL, exploring your connections, and importing contacts. The document also discusses how to make connections on LinkedIn by searching for companies and connecting with shared contacts.

Introduction to Social Media

Maradyth McKenzie

This document provides an introduction to social media presented by the Arkansas Small Business and Technology Development Center. It defines social media as any media created to be shared freely among a community, including user-created video, audio, text and multimedia. It discusses major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and YouTube. For each platform, it provides statistics on usage and explains how businesses can create accounts and engage audiences. It emphasizes the importance of consistent messaging, honest content, and measuring return on investment.

Social Media Presentation to IIT Graduate Class- Professor JD Gershbein

Sue Koch

This document discusses the power of social media integration, specifically Twitter. It provides an overview and history of Twitter, outlines how businesses can achieve success on Twitter, and discusses how to leverage hashtags and integrate Twitter with blogging, Pinterest, YouTube, and Facebook. The key aspects covered are engaging an audience, building influence, and accelerating amplification through social media.

WGC Social Media Marketing Made Simple 2013

Will Gladhart Consulting, LLC

10 Things You Need To Know About The New Facebook Timelines for Pages

Lowell Brown

Pinning with Pinterest – a simple guide to the newest social networking pheno...

Liz Cable

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Similar to Using Facebook for Your Massage Business

Gather Round...social media & the holiday season

Nancy A. Shenker

BSREA 11/14/2012

bsrea

Branding Yourself and Your Library Career on LinkedIn

Scott Brown

Using the WEB to inspire WOM for your school

Rick Newberry

Social Media Networking for Business 2012 Part 3 LinkedIn

Elizabeth Boese

Internet Marketing For Writers

Andhika Wijaya Kurniawan

Using Social Media to Sell Yourself

Your Social Status

Christer Holloman - Glassdoor.com - 24th Sept

TALiNT Partners

Leveraging LinkedIn For Your Small Business

Astek Consulting

Maximizing LinkedIn’s Potential

Susanne Daniels

An introduction to social network data

David Walker

Social media and Logan Park High School

Know Social Media

CAI - HOA Facebook & Reputation Management

CharityHisle

Creating Lead-Generating Social Media Campaigns

Robert Dempsey

Office 2012 LinkedIn slides

Luke Williams

Introduction to Social Media

Maradyth McKenzie

Social Media Presentation to IIT Graduate Class- Professor JD Gershbein

Sue Koch

WGC Social Media Marketing Made Simple 2013

Will Gladhart Consulting, LLC

10 Things You Need To Know About The New Facebook Timelines for Pages

Lowell Brown

Pinning with Pinterest – a simple guide to the newest social networking pheno...

Liz Cable

Similar to Using Facebook for Your Massage Business (20)

Gather Round...social media & the holiday season

BSREA 11/14/2012

Branding Yourself and Your Library Career on LinkedIn

Using the WEB to inspire WOM for your school

Social Media Networking for Business 2012 Part 3 LinkedIn

Internet Marketing For Writers

Using Social Media to Sell Yourself

Christer Holloman - Glassdoor.com - 24th Sept

Leveraging LinkedIn For Your Small Business

Maximizing LinkedIn’s Potential

An introduction to social network data

Social media and Logan Park High School

CAI - HOA Facebook & Reputation Management

Creating Lead-Generating Social Media Campaigns

Office 2012 LinkedIn slides

Introduction to Social Media

Social Media Presentation to IIT Graduate Class- Professor JD Gershbein

WGC Social Media Marketing Made Simple 2013

10 Things You Need To Know About The New Facebook Timelines for Pages

Pinning with Pinterest – a simple guide to the newest social networking pheno...

Recently uploaded

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

GraphRAG for Life Science to increase LLM accuracy

Tomaz Bratanic

Full-RAG: A modern architecture for hyper-personalization

Zilliz

Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.

Presentation of the OECD Artificial Intelligence Review of Germany

innovationoecd

Driving Business Innovation: Latest Generative AI Advancements & Success Story

Safe Software

Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency. During the hour, we’ll take you through: Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board. Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes. Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI. We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI. This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!

“I’m still / I’m still / Chaining from the Block”

Claudio Di Ciccio

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

panagenda

Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

Artificial Intelligence for XMLDevelopment

Octavian Nadolu

In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

HCL Notes and Domino License Cost Reduction in the World of DLAU

panagenda

Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/ The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this! We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model. Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward. These topics will be covered - Reducing license cost by finding and fixing misconfigurations and superfluous accounts - How do CCB and CCX licenses really work? - Understanding the DLAU tool and how to best utilize it - Tips for common problem areas, like team mailboxes, functional/test users, etc - Practical examples and best practices to implement right away

Serial Arm Control in Real Time Presentation

tolgahangng

Communications Mining Series - Zero to Hero - Session 1

DianaGray10

This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered: • Communication Mining Overview • Why is it important? • How can it help today’s business and the benefits • Phases in Communication Mining • Demo on Platform overview • Q/A

Best 20 SEO Techniques To Improve Website Visibility In SERP

Pixlogix Infotech

GenAI Pilot Implementation in the organizations

kumardaparthi1024

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/ Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit. In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing. van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.

Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

Speck&Tech

ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune. Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile. BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).

National Security Agency - NSA mobile device best practices

Quotidiano Piemontese

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Neo4j

Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

How to use Firebase Data Connect For Flutter

Daiki Mogmet Ito

Recently uploaded (20)

Microsoft - Power Platform_G.Aspiotis.pdf

UiPath Test Automation using UiPath Test Suite series, part 6

GraphRAG for Life Science to increase LLM accuracy

Full-RAG: A modern architecture for hyper-personalization

Presentation of the OECD Artificial Intelligence Review of Germany

Driving Business Innovation: Latest Generative AI Advancements & Success Story

“I’m still / I’m still / Chaining from the Block”

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

Artificial Intelligence for XMLDevelopment

HCL Notes and Domino License Cost Reduction in the World of DLAU

Serial Arm Control in Real Time Presentation

Communications Mining Series - Zero to Hero - Session 1

Best 20 SEO Techniques To Improve Website Visibility In SERP

GenAI Pilot Implementation in the organizations

“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...

Cosa hanno in comune un mattoncino Lego e la backdoor XZ?

National Security Agency - NSA mobile device best practices

GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...

Removing Uninteresting Bytes in Software Fuzzing

How to use Firebase Data Connect For Flutter