Black Dog New Media :: Facebook Basics - April 2013
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The document provides tips for using Facebook for business purposes. It advises that personal profiles are for personal use while Facebook pages are for businesses to engage with customers. It stresses the importance of including a cover image and profile picture for pages to make a good first impression. It also recommends keeping page information up-to-date and setting a username to provide a more professional web address. The document further suggests that automatically cross-posting between Facebook and Twitter makes a business seem lazy and unable to engage with customers across different platforms. It concludes by introducing the founder of Black Dog New Media, the agency that created the document.
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Black Dog New Media :: Facebook Basics - April 2013
- 1. Facebook Basics April 2013 © Black Dog New Media 2012 2013
- 2. Which Facebook? • Personal profiles are erm, for personal, individual use i.e. for keeping in touch with your family & friends • Facebook business pages are designed for business use i.e. keeping in touch with your customers and markets • Facebook Groups are a handy way of sharing information and chatting with like-minded folks © Black Dog New Media 2012
- 3. First Impressions • Nothing looks worse than business page with no cover image or profile picture. © Black Dog New Media 2012
- 4. Second Impressions • Make sure your page information is complete, accurate and up-to-date • If you can’t be bothered, will your customers make the effort to find it elsewhere? © Black Dog New Media 2012
- 5. What’s in a Name? • Once you have the required number of page likes set your preferred page username! • What looks better? – facebook.com/username or… – facebook.com/username/134455543322566 © Black Dog New Media 2012
- 6. Automation • Don’t link your twitter and facebook accounts so they automatically cross post • It looks a little lazy, you’re under-utilizing both platforms by doing so • Gives the impression you’re not actually listening just transmitting! © Black Dog New Media 2012
- 7. Black Dog New Media Founded by Shaun Fagan Ex clinician, business analyst, customer engagement specialist, digital marketer and social business advocate For more information please contact on Tel 07827 999135 Twitter @BlackDogHealth © Black Dog New Media 2012