Social media anno 2019. Employer branding en lead generation. Storytelling. Ambassadeurs. Maak van je medewerkers je medemerkers. Communicatie Management Howest. Met voorbeelden van EANDIS en az groeninge.

1. Social Media in Vlaanderen
http http://
www.google.be/
imgres? http://
Social Media anno 2018
1

3. WELCOME

6. Social Media Evangelist

8. https://www.vanhalewyck.be/help-mijn-kind-leeft-online.html

12. 12

13. WHO LOOKS FOR IT,
WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#Serendipity

14. Looking for a needle in a haystack
and finding the farmer’s daughter instead

15. Program
1.Introduction:We are halfway...
2. Social media? Definition & Findings
3. Can’t see the wood for the trees
Twitter - LinkedIn - Facebook - Instagram:
tip of the iceberg
4. Sociale Media @VOLVOTRUCKS
Odds & pitfalls
5. On your marks, get set, GO

16. INTRODUCTION: HALF WAY

18. We are not in the age of change
but in a change of age
18

21. “Digital is the new mother tongue”
Fons Leroy - CEO - VDAB
@FonsLeroyVDAB

28. tijd.be

29. Social Media in Vlaanderen
29

33. https://www.youtube.com/watch?v=MGVcBxbWp7M

39. WE ARE HALFWAY
#01 > We are halfway#01 > We are halfway...

40. @hinssen

41. Digital is the new normal
#01 > We zijn halfweg#01 > We are halfway

43. SOCIAL MEDIA ANNO 2018

44. CAN’T SEE THE WOOD
FOR THE TREES
1.Blogs
2.Microblogs:Twitter -Yammer - ...
3.Social Networks: LinkedIn - Facebook -
Google+- ...
4.Media Sharing: Youtube - Slideshare -
Spotify - Pinterest
5.Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Can’t see the wood for trees

47. https://www.truckinginfo.com/303781/3-things-you-should-know-about-amazon-and-trucking

48. https://transportfutures.net

49. Twitter

52. instagram

61. TWITTER

63. Twitter
• Microblog
• SMS of the internet
• Tweets = Messages < 280 characters
• Flow of news items
• Following & Followers
63
Twitter

64. Jargon
• Message(s) = Tweet(s)
• 280 characters
• Users: @username vb. @Volvotrucks
• Following = people you are following
• Followers = people following you
• ReTweet = repost of a tweet (RT)
64
Twitter

65. Jargon
• # HASHTAGS = Metadata
#Matexpo #Gent #busworld
• @Replies: public answer
• DM: Direct Message - private
65
Twitter

67. 67

68. 68

69. Efficient twittering
• Tell others your story
• Better with AddedValue
• Use links in your messages
• Ask questions & give answers
• Share your knowledge & insights
• TXS, be thankful - don’t forget your
grandmother
69
#04 > Twitter#05 > TwitterTwitter

70. Why using Twitter?
• Listening
• Learning and discovering/ People/ Things
• Ask Questions #daretoask #dta
• Give & Receive
• Share knowledge > expert
• Be found! SEO
• Serendipity
#04 > Twitter#05 > TwitterTwitter

73. 73
LinkedIn

74. 74
LinkedIn
Social
Network
#04 > LinkedIn
1. Individual profiles
2. Company pages
3. Groups
LinkedIn

75. 75
#04 > LinkedIn
degrees of separation...
#05 > LinkedInLinkedIn

76. PERSONAL PROFILE

77. COMPANY PROFILE

81. 81

82. Company page

83. Jobs

84. Groups

86. LinkedIn > Network
• Seek and you will find
• Contacts of contacts
• Join groups
• Recommendations
• Presentations
• Detect opportunities
86
#04 > LinkedIn#05 > LinkedInLinkedIn

87. LinkedIn > Network
• Personal invitations
• Dare to ask questions
• Be willing to give answers
• Build up!
• Observe the hygiene of your network
87
#04 > LinkedIn#05 > LinkedInLinkedIn

89. FACEBOOK

90. 101
#04 > Facebook#04 > Facebook

93. ODDS & PITFALLS.

94. Photo by coconinoco - http://flic.kr/p/8g9p1o
6.ToekomstWhat to do with social media

95. SIDE EFFECT
PRINCIPLE
#04 > Odds en PitfallsWhat to do with social media

96. 6.Toekomst
Leaflet & pills...
Side effects
Helpful
#04 > Odds en PitfallsWhat to do with social media

97. Opportunities of SM
1.Branding: know me - like me - trust me
2.Leadgeneration - sales support
3.Recruiting & PR
4.Market research
5.Loyalty - engagement
97
#04 > Odds en PitfallsWhat to do with social media

98. 6.Internal communication
7.Competitive advantages
8.Showing expertise
9.Customer service
98
#05 > Kansen enValkuilen#04 > Odds en Pitfalls
Opportunities of SM
What to do with social media

100. BRANDING

101. LEAD GENERATION

102. 102
#02 > Social media: Definition & Findings
RECRUITMENT
What to do with social media

103. 103
Dare to ask your audience...
RESEARCH
What to do with social media

104. STORYTELLING

106. Photo by jenlen - http://flic.kr/p/7ecxTj
CONNECT
UPDATE
SHARE
LEARN
COLLABORATE
INTERNAL
COMMUNICATION

107. INTERNAL
COMMUNICATION

116. Reputation
The internet never forgets!
116
#05 > Kansen enValkuilen

117. 131143

118. 130

122. ON YOUR MARKS, GET SET, GO!

123. ALL TOGETHER.

124. VOLVO TRUCKS
• Target: (Employer) Branding
• Channels: Facebook/Linkedin/Instagram/
• Monitoring: Brands/Keywords from
sector/Colleagues & Competitors
• Tell your story!

125. LOOK FOR
FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

126. 126

127. Personal Branding Social Selling
Company BrandingEmployer Branding

128. In de praktijk

129. www.laverbe.nl

130. 130

132. Eandis Ambassadeurs #werkenbijeandis

133. HR
Ambassadeurs
Conversation
Managers
Niet-getrainde
collega’s
Getrainde
collega’s

134. DETECTEREN
AMBASSADEURS
SOCIAL BUSINESS
CHAMPIONS
#01

135. DOORHEEN
ORGANISATIE
DIENSTEN
NIVEAUS

136. KENNIS
KENNISSEN
IN KAART
BRENGEN #02

138. KENMERKEN
Snappen mogelijkheden
Willen SM inzetten
Maken online verschil

139. MENSEN
MAKEN
VERSCHIL
Passie laten zien
EANDIS online extra positioneren
Boodschap uitdragen
Elkaar & anderen helpen
Zich buiten eigen eiland begeven

140. SOCIALE MEDIA
TRAININGEN
PRAKTISCH
MAATWERK
#03

142. IK HOOR EN IKVERGEET
IK ZIE EN IK ONTHOUD
IK DOE EN IK BEGRIJP
CONFUCIUS

143. HR Ambassadeurs
• 70 medewerkers gecoacht
• Iedere week iemand aan het
woord over zijn job
• Vanuit het hart van EANDIS
• Alle niveau’s
• Rimpeleffect…
• Wordt vervolgd
• #twunch

144. Onze helden aan het woord

145. Het leven zoals het is

148. 148
Voor én Na

149. Social Media in Vlaanderen

150. Social Media in Vlaanderen

152. 152
Vanuit de hoogte

153. 153
Geef maar gas !

154. 154
Wij zoeken collega’s …

155. 155

158. 158

159. SOCIAL MEDIA
#AZGROENINGE

164. Social Media Ambassadeurs @ az groeninge
Stefaan Lammertyn // Pixular

165. Verschillende profielen…

174. CONCLUSION
• Start listening
• Ensure added value
• Think before you Tweet
• Discover your place
• Search to find people/items
• Give and receive
174
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

175. CONCLUSION
• Don’t be boring, don’t start online
arguments
• Watch your manners > grandmother!
• Respect 1 of 3 rule
• Help where you can
• Let everyone hear from you regularly
175
#06 > Aan de lijn, klaar, start#06 > On the line, get set, GO

178. Give
Share
Multiply
@gitomer.com

179. 205

180. And what have we learned today?
180

181. Create
Content for your
audience and make your
audience Content
181

182. 182
You can find
inspiration in
everything and
if you can’t,
look again

183. Be different !

184. 184
And now, jump !

187. MAKE SURE SM
DOESN’T
BECOME SM
Photo by philippe leroyer - http://flic.kr/p/8eArtT

188. Morvanic Lee

189. Stefaan Lammertyn
Twitter: @slk8500
stefaan.lammertyn@pixular.be
QUESTIONS?
Social Media Evangelist
Linkedin: Stefaan Lammertyn