Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Simple Socia Realtor - Social Media Marketing Made SimpleMarc Johnson
2 hour Real Estate CE Class designed to Realtors why they need multiple streams of Social Media to grow their Real Estate referral network and to stay in touch with their current clients, family, and friends.
Updated notes and links for the Jonesboro, Arkansas small businesses that attended the ASU Small Business and Technology Development Center's Advanced Facebook Marketing Workshop Tuesday, September 20th
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
Social Networking is a great tool for real estate agents and companies alike, this presentation outlines the basics of Facebook and Twitter including, what is it, how do you use it and what do you say.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Facebook for Real Estate-general overview of pages, wall, newsfeed, NEW privacy settings, lists, and netiquette. Case studies of real estate business pages. (EXTENSIVE SCREEN SHOTS)
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
PowerPoint Presentation of the Hands-On Social Media Workshop 'Facebook 101' by More In Media of Myrtle Beach, South Carolina. This includes a quick Social Media overview, Facebook Pages vs. Facebook Profile, creating a page, images, banners, apps and tabs and Facebook engagement tips.
Planned Giving: Social Technology and Planned GivingErica Chase
It is often said that social media brings people together, but how does that apply in the world of social giving? With all of the options for connecting, how do you know where to start and what is effective? Join me for a primer in the most common and effective social tools for charitable giving. Learn about how to connect with your peers as well as potential donors on Twitter and LinkedIn. See how the Red Cross is using text-to-give platforms and how it can fit into a larger, multi-touch strategy of giving. The power of social media is the ability to connect in multiple ways. Come join me in a discussion of how social technology and planned giving intersect.
Similar to Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey Rising (20)
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
3. Why should you use Social
Media?
!Find local buyers and sellers
!Build credibility: your posts on
social media position you as an
expert in the field (listings,
news and updates on local real
estate)
!Networking
!Top of mind positioning
Presented by: Jeff Rising
jeffreyrising@gmail.com
4. ! 51% of all home buyers are 25-44 years old
! 54% of 1st time buyers were 25-34 years old
! 41% of all buyers FIRST step in the home
buying process was to search online for
properties for sale
! In 2001 only 8% of home buyers found their
home online
! In 2012 that increased to 42%
! Source: NAR Profile of Home Buyers and Sellers 2012
6. Facebook = People
! Connect on a personal level through both
your personal and business pages
! Your little black book or class reunion
! You can connect with others you
otherwise wouldn't have
! Facebook isn’t replacing personal
relationships - it’s multiplying them
8. Getting Started on Facebook
! Create a Business Page and a Personal Profile.
! Add all of your information: contact info, website,
Timeline Cover Photo and Profile Picture with your
photo/business logo.
! Post your business page link on your personal
profile – and other Social Media pages to promote
the page and ask friends to share it.
! “Like” other community pages and organizations
and share their posts.
Presented by: Jeff Rising
jeffreyrising@gmail.com
9. Facebook Best Practices
! Create a URL/username to make it easier to
promote your page on your business cards, flyers,
and website.
! www.facebook.com/YourName or
www.facebook.com/YourCompanyName
! Post photos, questions and reviews get the most
attention – more likes, shares and comments.
! Respond to all comments and questions others
post on your page.
Presented by: Jeff Rising
jeffreyrising@gmail.com
10. So what’s the difference between a
Personal Facebook Profile and a
Business Facebook Page?
11. Your Personal Profile
! Your personal home on Facebook
! Where you talk about your life,
occupation, education, relationships,
music & social interests
! Best for connecting with friends, family
and other personal connections
! Where you can be yourself...maybe
12. If you’re doing beer bongs on the weekend - keep the
photos off of your pages
13. What to post on personal
profile?
! Talk about what interests you (sports, local
attractions, hobbies, etc.)
! Talk about local restaurants
! Talk about school events, sports games, etc.
! Talk very minimally about your real estate
business - post “closing - sold a house today” OR
“showings some homes this afternoon!” OR
“Listing appointment in Tecumseh today! Check it
out on my business page later at facebook.com/
jeffrisingrealestate”
! Be personable but professional
14. The “check-in”
! Great way to reference what you’re doing
! Check in at a restaurant you are at
! Check in at the Title Company “closing
today”
! Check in at your office “Great office
meeting today”
! Check in at a community event, park, etc.
15. Your Business Page
! Your business home on Facebook
! For your business content
! Good for generating leads, sharing industry
information, promoting listings and your business
! Show people why they should do business with you
16.
17.
18. What to post on your
business page?
! Post market updates
! Community news
! Listings
! Buyer/seller resources (houselogic.com,
realtor.org)
! SOLD!!! Post sold listings w/photos
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43. Twitter = Perceptions
! Twitter provides a view of the world (news, happenings, etc)
! Send short posts on real estate news, market updates,
occasionally listings, link to blog post
! Build your community (Followers)
44. So what is Twitter?
! From Twitter’s home page: Twitter is a
service for friends, family, and co–workers to
communicate and stay connected through the
exchange of quick, frequent answers to one
simple question: What are you doing?
! Quick simple communication. It only allows
140 characters
! Get to the point and provide a shortened link
to the entire story
45.
46. What are it’s advantages?
! It allows family, friends, and others to follow
your activity throughout the day and keep up
with your life.
! It allows you to meet new friends, who tend to
be on the cutting edge of technology and the
real estate industry. I am following several
people that I would have never met otherwise.
47. What is a #hashtag?
! Definition: The # symbol, called a hashtag, is used to
mark keywords or topics in a Tweet. It was created
organically by Twitter users as a way to categorize
messages.
! It’s a great way to search for content or specific tweets
and articles - #shortsale #realestate #SEMichigan
#Monroe #Lenawee, etc.
48.
49. Trending Topics
! A Trending Topic is a topic that is getting
a significant number of tweets and/or
referenced in a hashtag.
! For example - when the Boston Bombing
took place you could search the hashtag
#bostonmarathon to see up-to-date
news and photos from the scene.
50.
51. Twitter Best Practices
! Keep it interesting – and professional – post relevant
articles, tips and community news.
! RT (retweet) others who provide great information and
say thank you to those who RT you!
! Use hashtags # to start or join in conversations on
certain events or topics.
! Post a listing as you’re leaving the appointment with the
for sale sign and you can link back to Facebook by
saying “New Listing @ 123 Main St. look for it at
facebook.com/jeffrisingrealestate later today”
Presented by: Jeff Rising
jeffreyrising@gmail.com
52. Getting Started on Twitter
! Create a Professional Twitter Handle @YourName
or @BusinessName – if available.
! Add all of your information: choose a photo of
yourself or use your business logo for your profile
photo, add information to your profile and
include a link to your website.
! Search for people in your industry, groups/
associations, and start conversations!
! RT (retweet) relevant articles, links to local events
or interesting post to your followers.
Presented by: Jeff Rising
jeffreyrising@gmail.com
54. 1. Set up your account
! Go to Twitter.com and click “Sign up”
! Select a username AKA your “twitter handle”
! Your real name or business name is best
! You CAN change it later but you won’t want to if
it’s on 1,000 business cards - so pick one you like
! Use initial caps - @JeffreyRising for example - to
make it easier to read
! Twitter will show help topics and FAQ’s
! You will also be asked if you want to search your
contacts for twitter users (gmail, yahoo, etc.)
55. 2. Tweak your settings
! Set your time zone
! Set your preferences
! Go to the Help menu or FAQ’s if you get stuck
! Click on your Profile tab to upload profile pic
! Insert your bio, website, etc.
56. 3. Put Twitter on your phone
! Simply Download the app from the
Google Play store or the Apple App store
and login
57. 4. Follow family, friends, etc
! Go to the search tab to search for people
! You can follow friends, family, co-workers
! News Channels
! Celebrities you are interested in
! Athletes you like
58. 5. Learn the basics
! Reply - when you reply to someone who tweeted
to you using your @handle
! Retweet (RT) - Retweeting something you find
interesting
! Direct Message -a private message not visible to
the public
! Favorite - you can “favorite” a tweet if you want
to easily find it later for review
59. 6. Start Twittering!
! Just do it and give it time
! Don’t give up after a few days
! Give it at least 2 weeks
60. 7. Be Careful
! Don’t post “Going out of town for 2
weeks and our house will be empty!”
! Again - stay professional
63. LinkedIn = Professional Connections
! Connect on LinkIn through “Groups” and participate in
discussions
! NAR groups, short sale groups, mortgage news groups
! Great way to connect with like-minded business
professionals
66. Getting Started on LinkedIn
! Create a page and search for contacts (use email
search).
! Add your information: contact information, photo,
links to website and social media pages, and
relevant business experience.
! Network with people you have worked with,
business contacts in your community and those in
your industry.
Presented by: Jeff Rising
jeffreyrising@gmail.com
67. LinkedIn Best Practices
! Post relevant information from your resume to
highlight your expertise.
! Recommend people you know by endorsing them
for their skills – and ask them to do the same for
you.
! Post links to articles, listings, and your website.
Presented by: Jeff Rising
jeffreyrising@gmail.com
68. Google+ = Passions
! A great place to connect with people on topics you are
passionate about
! Create “Circles” to post relevant information to certain
groups
! Google+ is Google! Where better to talk about real
estate?
73. Getting Started on Google+
! Your Google+ page is your brand’s home on
Google. Click “Create a Google+ page”
! Add your company name and images to
customize your page.
! Fill out the “About” section - including a link to
the website and detailed description.
Presented by: Jeff Rising
jeffreyrising@gmail.com
74. Google+ Best Practices
! Want to improve where you show up in a Google
Search? Start a Google+ page!
! Try a “Hangout” – a video chat option.
! Separate your contacts into different groups
called “circles” to keep your personal posts for
your friends and family, and your professional and
business updates for your customers and
acquaintances.
Presented by: Jeff Rising
jeffreyrising@gmail.com
75. Next Steps
! Set Goals for using Social Media
! Social Media is just one part of your marketing strategy, how does it fit in?
! What else do you want people who follow your page to do – visit your
website, sign up for emails, call you, refer you to a friend – make sure your
updates help you achieve your goals.
! How will you promote your pages?
! Business Cards, Website, Flyers
! Opportunities to cross-promote?
! Partner with other small business owners or non-profit organizations to
promote each other’s social media pages.
! Make the time to do it well: respond to comments, post new content,
plan ahead.
Presented by: Jeff Rising
jeffreyrising@gmail.com
76. Final Thoughts
Social networking sites like Facebook, Twitter, and
others can help you build your brand while being
available to your customers above and beyond the
usual.
By harnessing the power of social networking
sites, you can attract fans and followers that may
end up turning into clients.
!
Take care not to inundate your readers with listing
after listing. While it’s perfectly fine to share your
listings with fans, you need to find a balance between
Presented by: Jeff Rising
too much and just enough.
!
From: http://www.briangardner.com/social-media-real-estate/
jeffreyrising@gmail.com