This slideshow is a very general overview of social media networking. The presentation shows how to start social media and explains general rules of thumb when it comes to social media.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
I see so many profiles across the social media domains that have huge followings and audiences, but when I have dug a little deeper and analysed the followings, I have noticed the majority are built up with random, meaningless audiences that have no bearing on the account.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
Influencer Marketing is a new form of marketing where businesses place focus on a group of individuals (or an individual) instead of target market. This type of marketing presents brands a great opportunity to use the power of word of mouth to attract customers and clients.
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
Influencer Marketing is a new form of marketing where businesses place focus on a group of individuals (or an individual) instead of target market. This type of marketing presents brands a great opportunity to use the power of word of mouth to attract customers and clients.
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals.
Today’s workshop will cover: • The benefits of social media • Why social media is important for your brand • What is engagement, how do I interact and generate conversation (the do’s and don’ts of social media)
• Why you should monitor your brand on social media • Social media measurement (how to measure ROI and understanding insights and social metrics) • Ways to grow social media
This presentation is a basic overview of how to start social media. You will want to set up goals, tools, audience, and long-term plans. This will walk you through where to begin and what avenues to take.
Facebook is unifying and simplifying the way people interact online with Facebook FanPages which launched in September 2008.
Here is our step-by-step guide to creating a Facebook fan page. So that you can create your fanpage today or modify the one you already own.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
This Social Media 101 presentation will help you get started using social media platforms like Facebook and Instagram for business. Using these 8 simple steps outlined in the presentation, you will maximize your online social media presence, get more engagement on social media, and understand how to effectively use the platform to grow your business online and off. Do you need help creating your social media strategy? Schedule an initial consultation call with us: https://calendly.com/marketinggemsolutions/social-media-for-business
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Simple break down of all the main social networks, their personality, tone and audience. Perfect for helping your colleagues to understand social networks better and how you can use them for your business.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
Effective social media accounts can help almost any community grow. Social media is all about building relationships and making connections. Approaches to social media marketing can be confusing and overwhelming. By demystifying best practices and free online tools, the presentation will help empower secular and nontheist organizations to better tell their stories and reach more people. The presentation will include information for both those new to social media and those who have more experience. It will also create an opportunity for brainstorming and collaboration.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
Hi, I'm an online strategist at FRANk media and I was running this workshop at the User Centric web2.0 conference (Sydney11-13 June 2008). It's meant to be a starting point for a brand's online strategy. You can find me also at: frankmedia.com.au/blog. Hope you enjoy it.
21 Steps To Become a Social Media Superstar: Building Your Brand Online Jolynn Oblak
Knowing how to promote yourself and your brand is critical to being successful in business. Learn how you can have a huge impact and dominate social media like a superstar. Get this step-by-step guide today and explode your business online!
www.jolynnoblak.com/smst
eBook has a 21 step guide and tutorial on how to setup your social media profiles the right way to attract hot leads. It also includes examples of proven strategies that have worked for other successful business leaders to gain added exposure and maximize reach and a rolodex with 22 resources to use for your business.
This PRESENTATION is a brief overview of the 21 steps. Get the eBook which goes into more detail and includes invaluable resources to help you be successful as a social media superstar! http://www.jolynnoblak.com/smst
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. What is Social Media? Social media is the online forum and practice that people use to share thoughts, insights, experiences, and perspectives with each other.
3. Instead of sitting on the sidelines, watching your competition score points learn how to use social media to your advantage. “Consumer controlled environment with user-created content”
4. Why do I Need it? For the first time ever, consumers are controlling the conversation. It’s happening with or without your involvement. “Engagement is the cornerstone of social media and all about making it relevant to your audience.”
5. Social Media has become the best way to build your network, become an expert, interact with the community, and brand your company! It’s about getting your message to them through social platforms..
6. Consumers want to work with a company they KNOW, LIKE, and TRUST. Consumers want to build a relationship and feel connected with a company. Consumers want to be in touch- show up daily - this lets them know you got their back and are here to stay. “Companies can build this relationship by responding to concerns and initiating conversation.”
7. Consumers want to be educated about your product or services. Consumers want a Company that is knowledgeable on today’s issues. “Companies can show their expertise through social media.”
8. Where do I Begin? Just like a football coach doesn’t go into the game without a plan… neither should you! “ A radical change has occurred in marketing and advertising”
9. Define your strategy Audience? Long-Term Plan? Tools? Goals? A clearly defined strategy is essential to implement any type of social media marketing.
10. What is the goal of your social media plan? BRAND AWARNESS Increase awareness of your brand, service, or product? DRIVE LEADS Stay connected with consumers and Prospects? INCREASE PRESENCE Drive conversation and engage with community about your brand? “Without goals we won’t know what we are planning for.”
11. What tools with you use? “Each social media tool serves a unique purpose-some are to make life a bit easier, while others are geared to help companies show their expertise, while other’s are strictly for engagement and interaction. Be sure to have a complete understanding of the different types of tools before you begin.”
12. When you’re not sure where to start… begin with the “Big Wigs” in social media and work your way up to other avenues. Facebook: 500-million active users You Tube: 2-Billion videos watched daily Twitter: 175-million user LinkedIn: 43-million users
18. How do you plan to inform your clients you are on social media?“Your targeted audience needs a purpose to follow or fan you. What reason can You give them?”
27. Monitor your reputation in social media?“Fan’s will turn on you quickly, if you aren’t consistent with your brand and Engagement.”
28. Facebook Here’s how it works: Users sign up for a free account and then make connections with other users by “friending” them. When you find someone you know on FB, you request to be their “friend”. If it’s accepted, you will see all their personal information (yes-all of it), status updates, photos, and more. In turn- they can see everything about you., your company, and your postings.
29. Facebook is a great place to connect with your business network and prospects via a “fanpage”. A fanpage is unique in that the user does not request a “friendship”, rather anyone can “like” a businesses fanpage. Once a consumer “likes” a fanpage, anything you post will show up in their newsfeed. This is how the network kicks into full effect! If you post something they like, they can share it with their friends.
30. Remember… people who “like” your page are interested in your company and what you have to offer.. Use that to your advantage by posting updates, photos, videos, articles, how-to’s, sales/promotions, or any content that will form a greater bond between consumer and company. TIP: When posting something, make it exclusive to your “fans”- so them you appreciate their following and they will reciprocate by sharing with others.
31. Why we love it Fanpages are public-facing; meaning they can be picked up in search engines and give you more exposure.
32. Twitter Here’s how it works: Twitter is a free public site, which means that anyone can view your tweets. However, user can make connections with other users by “following” them. When you find someone you know on twitter, you will follow them, and as “twitter etiquette” they will follow you back. Once the follow occurs, anything you “tweet” will be posted for them to see on their private feed..
33. Like facebook posts, user can share your message with a simple click of the button. This is called “retweet”, and it helps spread your message to an entirely new group of prospects'. You can tweet about anything- such as articles, updates, newsletter, tips, advice, etc. Keep in mind that “Tweets” are limited to 140 words or less. TIP: The more engaging and relevant your content is the more likely your message will be passed on or “retweeted”.
34. Why we love it Fanpages are public-facing; meaning they can be picked up in search engines and give you more exposure.
35. Active Rain Here’s how it works: Active Rain is a specific Real Estate professional blogging site. Users sign up for a free account and have the ability to post articles, tips, advice, news, or activities with other real estate professionals. What’s great about active rain is that partipants have the ability to comment on blogs and content has the ability to make the newsletter (if deemed by the hosted site as most relevant).
36. TIP: Connections are made via relevant articles and blogs related to real estate-if you’re not an expert yet don’t get in there and claim to be one- get in there and start to read how the most popular active rain bloggers are doing it.
37. Why we love it Fanpages are public-facing; meaning they can be picked up in search engines and give you more exposure.
38. You Tube Here’s how it works: Anyone can sign up for a free account and upload a video to the site and share it with the world. (Note: anyone can watch your videos without an account.) YouTube makes is easy to categorize your video-making it easy to find your video in a search engine.
39. YouTube make it easy to share videos via all social networks such as FB, Twitter, and LinkedIn. TIP: Avoid “cute” video names. Instead, optimize your title by using key words that your customers and prospects might use to find you. And don’t forget to link your video back to your other social networking sites or your website.
40. Why we love it Fanpages are public-facing; meaning they can be picked up in search engines and give you more exposure.
41. LinkedIn Here’s how it works: LinkedIn is the most “professional” of all the social networks and most popular for business-to-business exchange or those looking for jobs. User’s profiles are created in the same manner of facebook but they nothing shy of a curriculum vitae (resume) with anything from company endorsements to recommendations. Profiles outline who a company is, what they do, and where they operate.
42. LinkedIn is unique in that they host a “groups” where a business professional can answer questions in your area of expertise. TIP: Participants in LinkedIn are very active bunch who are looking for information and insight- if you’re not prepared to be active don’t dabble now and again and tease your following.
43. Why we love it Fanpages are public-facing; meaning they can be picked up in search engines and give you more exposure.
44. In a nutshell… If you haven’t already signed up for these free accounts, you should do so now. You have nothing to lose and everything to gain. Even if you don’t plan to use them right away, they are free and a great place to experiment with your social media networking. “You’re clients are using social media… are you?