The document provides tips for engaging and expanding an audience on social media. It discusses knowing your goals, inviting followers to interact, maintaining profiles daily, responding to comments, experimenting with content, and being aware of legal and privacy issues. The overall message is that social media requires consistent effort to build an online community through relevant, authentic, and shared content and conversations.

1. Engaging and Expanding Your Audience

2. Social Networks Are Not New

3. Motivation Know your goals. Envision how Social Media will improve your relationship with members and/or clients

4. Engagement Engagement is more important than the number of fans you have Invite your fans and make them feel welcome Make it fun!

5. It’s SOCIAL Media Pretend you are at a dinner party

6. Inviting Guests To The Party Form alliances with organizations that reach the same audience Send introductory messages Thank your followers

7. Become fans of other Facebook pages Look for groups using key words Selectively approaching other communities Use intensive outreach How to Find People Who Care

8. Use Key Words

10. Discourse Moderate and enter into conversation Start conversations with questions Use provocative statements

11. Be a Good Host: Support Interact and respond Do not ignore your guests Encourage, recognize, and inspire

12. Build Your Online Community

13. Relevant Profiles Friend or fan. Post. Comment. Like. Wall. Tweet. @ Reply. Retweet. Hashtag. Handle. Connection. Groups. Professional network. Content. Tags. Playlists. Channels.

14. Know Your Market

15. Activity Research. Research. Research. Demographics, geographic location, age group, and interests

16. Authenticity Build your audience’s trust Become an authority figure Open up dialogue

17. Consistency Maintain your profiles every day Use the same language and terminology across the board Establish your own language Decide on a tone and stick with it

18. Maintenance Share content on a daily basis Share partner content with your community Monitor pages for inappropriate content

19. Follow Up Answer questions as soon as possible Respond to all comments Be there for your community

20. Chit Chat Use the 5:1 Ratio For every 5 content posts you do, ask a question Doesn’t have to be on topic or serious

21. Distinction Don’t be afraid to experiment Find out what your audience likes Test and learn what works best on your profile

22. Share With friends With Coworkers With Industry

23. Follow Actually use your Twitter feed and other profiles. Subscribe to your favorite sources Keep the little people in mind

24. Facebook Best Practices

25. Facebook Best Practices Don’t ask: “ How am I going to monetize this?” $$$$$

26. Instead think --- “ How am I going to make this a fun place to hang out” and “ I always get such good information here”

27. Quotations

28. True or False

29. This or that?

30. Extras “ Fan of the Month” shout-out Ask fans to introduce themselves once a month - Where are you from? What do you care about? Can we help you with anything? “ Post Your URL Day” – encourage fans to share their sites and blogs

31. Your Fan page should be an experience!

32. Web + Log = Blog What is a Blog? A short post that informs your audience on a particular subject

33. What is a good blog entry? Each post should be quick and easy to digest Use titles effectively Use pictures

34. What is a good blog entry? Lists Photos Commentary

35. Where do you find content? Everywhere…it’s the Internet! Don’t be afraid to “steal.” The Huffington Post has built an entire site on news aggregation

36. Aggregation

37. Keep UP Install RSS feeds, sign up for newsletters Google alerts Google Reader

38. Real Simple Syndication

39. Google Reader Screenshot of a Google Reader

40. Cream Rises To The Top Over 30 million pieces of content are shared every month on Facebook Vary your content format each day What do you like to share? Put yourself in your fans' shoes.

41. Schedule Use Cotweet Time tweets to go out overnight Keep in mind night owls and fans in other countries

42. Legalities and Other Concerns

43. Dealing with Transparency and Mistakes Take responsibility and be responsible Apologize, don’t delete Always give people credit It’s OK for your audience to know you’re human

44. Protection Be mindful of your posts Don’t tell secrets Respect copyright laws Respect your audience and your coworkers

45. We all make mistakes… Own up to it Correct it quickly Deal with consequences

46. Oops

47. All Apologies Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC,”

48. Division of Labor Content ambassadors Robust content calendar Digital engagement can be 1% of 100 people’s role, not 100% of 1 person’s role Employee use as a positive image

49. Privacy Don’t be afraid of Facebook! Don’t give your Credit Card Number or Social Security Use common sense

50. Here to stay It’s not a fad. Adapt! Understand online behavior first, and the technology will come with practice.

51. Recap Social Networks are not New It's Social Media

52. Recap Build Your Online Community Through: Activity, Authenticity, Consistency, Maintenance, Distinction, Sharing, and Following

53. Recap Facebook Best Practices Blogging Best Practices

54. Recap Legalities and Other Troubles