This document provides guidance on how to use webinars to promote an appearance at a tradeshow. It recommends identifying goals and target markets for the tradeshow. It also outlines steps to plan the webinar such as gathering content, choosing a platform, creating the presentation, promoting the webinar, conducting the webinar, and following up after the webinar. The overall purpose is to use a webinar as a promotional tool prior to a tradeshow in order to drive attendance and awareness of your appearance and offerings at the tradeshow.

1. How to Use Webinars
to Promote Your
Tradeshow
Appearance
Presented by Tim Patterson
@tradeshowguy

2. Identify Goals
• Goals for this specific
tradeshow:
• Product release
• Client Relations
• Publicity/PR
• Something else?

3. Identify Your Market
• Current Clients
• Prospects
• Industry Partners/Colleagues
• Region or Industry Silo

4. Plan the Webinar
• Gather Content - What’s the
FOCUS?
• Written material
• Photos
• Videos
• Demonstrations
• Etcetera

5. Plan the Webinar
• PowerPoint or Keynote
• Presenter(s)

6. Choose a Platform
• GoToWebinar
• Anymeeting.com
• WebinarsOnAir.com
• Adobe Connect
• Cisco WebEx Meetings
• FreeScreenSharing.com

7. Create Your
Presentation
• PowerPoint, Keynote or Prezi
• Organize content
• One idea per slide
• Use images that evoke an
emotion
• Put info in a logical order
• Rehearse at least 3 times

8. Promote the Webinar
• E-mail
• Phone calls
• Social Media
• Press Releases
• Postcards

9. Do the Webinar!
• Start on time
• End on time
• Offer some sort of freebie
• Download, coupon, prize, etc.
• Thank attendees

10. Follow Up
• E-mail
• Reminder
• Show dates
• Booth #
• What’s in the booth
• Replay of Webinar to share
with colleagues.

11. Thanks for watching
Presented by Tim Patterson
@tradeshowguy
Contact Info:
503-507-4110
tim@tradeshowguyblog.com