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Social Location
  Marketing



                    ,
              IncSlin ers
Simon Salt
simon@theincslingers.com

      @incslinger




                             ,
                       IncSlin ers
,
IncSlin ers
?

          ,
    IncSlin ers
55%   54%

14%   25%

 5%    9%
 1%    1%

             ,
       IncSlin ers
,
IncSlin ers
• Not the end
• Needs Motivation
• Competes with distractions




                           ,
                     IncSlin ers
• Customer Service
• Train Staff
• Provide Sharing opportunities




                            ,
                      IncSlin ers
• Good & Bad
• Monitor
• Respond to everything




                           ,
                     IncSlin ers
,
IncSlin ers
• Quick, Low Cost
• Low Engagement/Motivation
• Low redemption




                         ,
                   IncSlin ers
• Low loyalty factor
• Hits margin
• Medium Incentive




                             ,
                       IncSlin ers
• High Maintenance
• High Inducement
• Real world validation required




                            ,
                      IncSlin ers
,
IncSlin ers
70%
Smartphone users
 Share pictures




25%
Smartphone users
 Share Location




                         ,
                   IncSlin ers
,
IncSlin ers
Simon Salt
simon@theincslingers.com

      @incslinger




                             ,
                       IncSlin ers

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