The Great Social Debate! Email Marketing vs. Social Media - Which One is Best for Business? - Toni Harris & Barbara Pender

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The debate is on and Barbara and Toni are ready to settle the score! Our highly interactive presentation will have the audience voting American Idol style on whether email or social media marketing is better for business. Set in a political style debate, Toni the email champion and Barbara the Social Media Sage will debate which platform is best for business. Ultimately, the audience gets to choose! We will also have demonstrations of advanced features of both platforms that will surely leave the audience ready to take on their own email and social media marketing challenge for their business.

#SMCamp | @toniharrisspeak | @yoursocialsage
The Great Social Debate!
Social Media & Email Marketing
Presented by
S.H.E.R.O.E.S.
Toni Harris &
Barbara Pender
Social Media Camp
Victoria B.C.
May 23, 2015
Let’sGetSocial

#SMCamp | @toniharrisspeak | @yoursocialsage
Let’s take a poll!

#SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…

#SMCamp | @toniharrisspeak | @yoursocialsage
This program is for you if…
You want to increase your revenue using
online technology
 Who’s READY for some Superpowers?

#SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have enough time to
meet with people. How
important is it to meet offline?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #2
Take relationships offline
Have a one-on-one
meeting
When traveling arrange
to meet with the person
IRLVSURL

#SMCamp | @toniharrisspeak | @yoursocialsage
I just want to hang out on
social media. Why is it
important to engage with your
network?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #3
Create content that people Like,
Comment & Share
Post your activities with pictures and
links
ContentisQueen
#besummit

#SMCamp | @toniharrisspeak | @yoursocialsage
I’m in control of my social
media, why do I need email
marketing?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #4
EmailMarketing

#SMCamp | @toniharrisspeak | @yoursocialsage
Links to your
website
Social Share
icons
Your social
media icons
Your message
or testimonial
video
Your header
and branding
OWNERSHIPIsKING
#besummit

#SMCamp | @toniharrisspeak | @yoursocialsage
I have connections but I don’t
stand out. Social media doesn’t
really get me noticed. What can
I do to be more engaging?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #5
Comment and share
posts of key
connections
Participate in their
groups
Direct message and
inbox them
BetheRelationship
#besummit

#SMCamp | @toniharrisspeak | @yoursocialsage
I hate the way I look on video
and I don’t have anything to
say. How can video help my
business?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Ask for written and video testimonials
Share them across all platforms
Place videos in your emails
Superpower #6
LeverageyourRep
#besummit

#SMCamp | @toniharrisspeak | @yoursocialsage
I don’t have a big list. What
should I do to grow my list?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Use text-to-join to grow your list
Give something of value away to entice
people to join your list
Landing pages
Campaigns
GrowYourList
Superpower #7
CASL
go to http://fightspam.gc.ca/eic/site/030.nsf/eng/home

#SMCamp | @toniharrisspeak | @yoursocialsage
I think social media and
email is a waste of time. How do
I measure the time I spend on
social media and email is a good
ROI?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #8
Use your reporting tools in email marketing
Use your metrics in social media platform
MeasureResults

#SMCamp | @toniharrisspeak | @yoursocialsage
I think mobile apps are too
invasive. Is it important that my
business is mobile ready?
Excuses,Excuses…

#SMCamp | @toniharrisspeak | @yoursocialsage
Superpower #9
Mobile Marketing
Location Based Services
BeMobileReady!

#SMCamp | @toniharrisspeak | @yoursocialsage
Conclusion
 Use email to reach people where they are
 Do email the right way!
 Grow your list
 Review your results and metrics
 Be mobile ready

#SMCamp | @toniharrisspeak | @yoursocialsage
Time for Prizes!

#SMCamp | @toniharrisspeak | @yoursocialsage
Find us online!
www.i-media-marketing.com
Toni Harris
@toniharrisspeak
Barbara Pender
@yoursocialsage
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2. #SMCamp | @toniharrisspeak | @yoursocialsage The Great Social Debate! Social Media & Email Marketing Presented by S.H.E.R.O.E.S. Toni Harris & Barbara Pender Social Media Camp Victoria B.C. May 23, 2015 Let’sGetSocial

4. #SMCamp | @toniharrisspeak | @yoursocialsage Let’s take a poll!

5. #SMCamp | @toniharrisspeak | @yoursocialsage This program is for you if…

6. #SMCamp | @toniharrisspeak | @yoursocialsage This program is for you if… Your strategy in place is not supportive of your brand on social media You have a contact list, but you’re not connected to it

7. #SMCamp | @toniharrisspeak | @yoursocialsage This program is for you if… You want to increase your revenue using online technology  Who’s READY for some Superpowers?

8. #SMCamp | @toniharrisspeak | @yoursocialsage Many people don’t want to show their personal information. How important is it to have a complete profile? Excuses,Excuses…

9. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #1 Complete your profile! Repeat for all platforms TheFaceoff

10. #SMCamp | @toniharrisspeak | @yoursocialsage I don’t have enough time to meet with people. How important is it to meet offline? Excuses,Excuses…

11. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #2 Take relationships offline Have a one-on-one meeting When traveling arrange to meet with the person IRLVSURL

12. #SMCamp | @toniharrisspeak | @yoursocialsage I just want to hang out on social media. Why is it important to engage with your network? Excuses,Excuses…

13. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #3 Create content that people Like, Comment & Share Post your activities with pictures and links ContentisQueen #besummit

14. #SMCamp | @toniharrisspeak | @yoursocialsage I’m in control of my social media, why do I need email marketing? Excuses,Excuses…

15. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #4 EmailMarketing

16. #SMCamp | @toniharrisspeak | @yoursocialsage Links to your website Social Share icons Your social media icons Your message or testimonial video Your header and branding OWNERSHIPIsKING #besummit

17. #SMCamp | @toniharrisspeak | @yoursocialsage I have connections but I don’t stand out. Social media doesn’t really get me noticed. What can I do to be more engaging? Excuses,Excuses…

18. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #5 Comment and share posts of key connections Participate in their groups Direct message and inbox them BetheRelationship #besummit

19. #SMCamp | @toniharrisspeak | @yoursocialsage I hate the way I look on video and I don’t have anything to say. How can video help my business? Excuses,Excuses…

20. #SMCamp | @toniharrisspeak | @yoursocialsage Ask for written and video testimonials Share them across all platforms Place videos in your emails Superpower #6 LeverageyourRep #besummit

21. #SMCamp | @toniharrisspeak | @yoursocialsage I don’t have a big list. What should I do to grow my list? Excuses,Excuses…

22. #SMCamp | @toniharrisspeak | @yoursocialsage Use text-to-join to grow your list Give something of value away to entice people to join your list Landing pages Campaigns GrowYourList Superpower #7 CASL go to http://fightspam.gc.ca/eic/site/030.nsf/eng/home

23. #SMCamp | @toniharrisspeak | @yoursocialsage I think social media and email is a waste of time. How do I measure the time I spend on social media and email is a good ROI? Excuses,Excuses…

24. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #8 Use your reporting tools in email marketing Use your metrics in social media platform MeasureResults

25. #SMCamp | @toniharrisspeak | @yoursocialsage I think mobile apps are too invasive. Is it important that my business is mobile ready? Excuses,Excuses…

26. #SMCamp | @toniharrisspeak | @yoursocialsage Superpower #9 Mobile Marketing Location Based Services BeMobileReady!

27. Are you ready sit in the HOT SEAT?!

28. #SMCamp | @toniharrisspeak | @yoursocialsage Conclusion  Complete your profile  Like, Comment and Share  Share testimonials in social media and email  Build relationships  IRL vs. URL

29. #SMCamp | @toniharrisspeak | @yoursocialsage Conclusion  Use email to reach people where they are  Do email the right way!  Grow your list  Review your results and metrics  Be mobile ready

30. #SMCamp | @toniharrisspeak | @yoursocialsage Time for Prizes!

31. #SMCamp | @toniharrisspeak | @yoursocialsage Find us online! www.i-media-marketing.com Toni Harris @toniharrisspeak Barbara Pender @yoursocialsage Let’sStayConnected

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