Meet the Boss TV LIVENigel Dessau, Chief Marketing Officer, AMDiStrategy Singapore: 1 December 2010
www.the3minutementor.com   2 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
Social Media’s RoleSocial Media at AMD is… • At a minimum, a two-way conversation • Emphasizes relationship-building • A m...
The Shift from “Traditional” to “Social”• No new taxes • No incremental headcount added • Social media leverages existing ...
Driving and Enabling Social Media at AMD                                                SM Steering Strategy & Oversight  ...
Top 5 Takeaways    5. Be Clear on Your   Social Media Audience    6 | The Impact of Social Media on Your Marketing Strateg...
Top 5 Takeaways   4. Think Like an Editor    7 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
Top 5 Takeaways     3. Honesty, Integrity      and Transparency    8 | The Impact of Social Media on Your Marketing Strate...
Top 5 Takeaways     2. Build a Coherent    Approach or Strategy    9 | The Impact of Social Media on Your Marketing Strate...
Top 5 Takeaways          1. Be Your Brand –             it’s about You   10 | The Impact of Social Media on Your Marketing...
Case Study: Battery LifePosition                         As the PC market moves from desktop to notebook, the             ...
TALK                                             STANDBY4      hours*                                       20            ...
Launched with CMO Blog   13 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
Extending the storylineTechnical AMD Blog with white paper                     Analyst reports and articlesMainstream news...
The Community   15 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
Battery Life Project - StatusDid we achieve our objective?    To start the conversation? Yes    Did we do it more effectiv...
nigel.dessau@amd.com  Twitter: @nigeldessau17 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
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Impact of Social Media on Your Marketing Strategies | Nigel Dessau, AMD | iStrategy Singapore 2010

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The Impact of Social Media on Your Marketing Strategies. Presented by Nigel Dessau, SVP and CMO of AMD during iStrategy Singapore 2010.

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Impact of Social Media on Your Marketing Strategies | Nigel Dessau, AMD | iStrategy Singapore 2010

  1. 1. Meet the Boss TV LIVENigel Dessau, Chief Marketing Officer, AMDiStrategy Singapore: 1 December 2010
  2. 2. www.the3minutementor.com 2 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  3. 3. Social Media’s RoleSocial Media at AMD is… • At a minimum, a two-way conversation • Emphasizes relationship-building • A means of spreading messages and influence • Capable of supporting messages from all corners of brandSocial Media at AMD is NOT… • A new way of push-marketing • A Facebook or Blog strategy alone • Only for B2C • A replacement for messaging discipline 3 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  4. 4. The Shift from “Traditional” to “Social”• No new taxes • No incremental headcount added • Social media leverages existing core competencies• Content is still king • Content is optimized for the audience & channel • Video is still gaining in importance across all channels• Messages haven’t changed • 140 characters has a “slimming” effect • We are still focused on informing, influencing and supporting the AMD ecosystem 4 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  5. 5. Driving and Enabling Social Media at AMD SM Steering Strategy & Oversight Committee GMC Conversations Community (Listening, Talking, Spreading) (Supporting, Energizing, Embracing) PR Support Connections Partner Mktg Marketing Brand Sales Enablement & Activation IMC Everyone is responsible for any part of the AMD message 5 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  6. 6. Top 5 Takeaways 5. Be Clear on Your Social Media Audience 6 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  7. 7. Top 5 Takeaways 4. Think Like an Editor 7 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  8. 8. Top 5 Takeaways 3. Honesty, Integrity and Transparency 8 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  9. 9. Top 5 Takeaways 2. Build a Coherent Approach or Strategy 9 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  10. 10. Top 5 Takeaways 1. Be Your Brand – it’s about You 10 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  11. 11. Case Study: Battery LifePosition As the PC market moves from desktop to notebook, the importance of battery life increases as key buying criteriaProblem • The ‘existing battery life metrics’ are unrealistic of how people use PCs • From a usage point of video, AMD laptops have as good a battery life if not better • AMD needed to challenge the ‘existing battery life metrics’Possibilities • Leave it to our partners to do for us • Run a traditional marketing campaigns • Run a Social Media campaignPlan Deploy a social media campaign designed to engage the community to create legitimacy for change BUT WE NEEDED A GOOD WAY TO TELL THE STORY 11 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  12. 12. TALK STANDBY4 hours* 20 hours* *Number not based on actual measured data – shown for demonstration purposes only12 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  13. 13. Launched with CMO Blog 13 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  14. 14. Extending the storylineTechnical AMD Blog with white paper Analyst reports and articlesMainstream news media Poor competitive responses 14 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  15. 15. The Community 15 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  16. 16. Battery Life Project - StatusDid we achieve our objective? To start the conversation? Yes Did we do it more effectively that standard press? Yes Did we do it cheaper than advertising? Yes To change battery life metrics? No, not yetWhat do we do next? All the thing you always need to – work eco-system, get partners engaged, change standards, etc.But the community is now behind us! 16 | The Impact of Social Media on Your Marketing Strategies | January 2010 |
  17. 17. nigel.dessau@amd.com Twitter: @nigeldessau17 | The Impact of Social Media on Your Marketing Strategies | January 2010 |

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