Social media sites like Twitter and Facebook can influence search engine optimization (SEO) because links shared on these sites impact search engine rankings. Search engines like Google and Bing also consider the "social authority" or influence of users when determining rankings. Integrating social media with SEO can positively impact the user experience by increasing engagement and blending social and search results. It also allows brands to build awareness, community, and trust through customer service and collaboration on social platforms. Overall, social media and SEO complement each other to improve content discovery and drive qualified traffic and sales.

1. Social Influence on SEO
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2. Today’s Webinar Topics
1. How Twitter and Facebook influence SEO
2. How this new change can impact user experience
3. Positive impact integrating Social Media and SEO
4. The power of Social Media and SEO
#wm123

3. The Importance of Social Media Today
SEO & PPC:
Social Media Marketing
Is NOT about talking to
Generation X or Y
Social media sites are communities based on common
interest where people go to get trusted information from
their peers or experts

4. Today’s Webinar Topics
1. How Twitter and Facebook influence SEO
2. How this new change can impact user experience
3. Positive impact integrating Social Media and SEO
4. The power of Social Media and SEO
#wm123

5. How Twitter and Facebook influence SEO
• Links shared on these websites have a direct impact on
rankings
• Google + Bing look at the social authority of the user
• Google’s “Author Authority” | Bing’s “Social Authority”
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6. Author Authority + Social Authority
• Quantity and quality of friends and followers
• The importance of friends and followers
• Evaluate friends and followers
• Relevance of content
• Bias of user
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7. Today’s Webinar Topics
1. How Twitter and Facebook influence SEO
2. How this new change can impact user experience
3. Positive impact integrating Social Media and SEO
4. The power of Social Media and SEO
#wm123

8. User Experience
• Increase in engagement level
• Real-time results of tweets and comments to match
search queries in results
• Blended search integration, e.g. seeing news or image
results
• The more connected, the more social information will
appear in search results
#wm123

9. Today’s Webinar Topics
1. How Twitter and Facebook influence SEO
2. How this new change can impact user experience
3. Positive impact integrating Social Media and SEO
4. The power of Social Media and SEO
#wm123

10. What Social Media Brings to the Table
• Increases brand awareness
• Builds community following
• Facilitates customer service
• Allows for research development and collaboration
• Helps build loyalty and trust behind your brand
• Offers direct sales opportunities
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11. Goals of Integrating Social Media with SEO
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12. Most Marketers Already Integrate Social Media into Their
Search Engine Marketing Plans
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13. Integrating Social Media into Search Campaigns by
Organization Size
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14. Real Life Example: UPS
• Launched new “logistics” ad referring small businesses to
their new Facebook page
• Brought the message of growth opportunity to small
businesses
• Radical change from the previous unofficial UPS Facebook
fan page, which acted primarily as the complaint forum
• Key to success: made its online social channels a center for
discussing business-changing possibilities instead of logistic
failures
#wm123

15. Today’s Webinar Topics
1. How Twitter and Facebook influence SEO
2. How this new change can impact user experience
3. Positive impact integrating Social Media and SEO
4. The power of Social Media and SEO
#wm123

16. Create A Tactical Mix
• Research which channel your desired audience is using to interact
and share content
• Identify relevant language within your industry - content creation
and promotion in Social Media means optimizing content for
keywords
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17. Power of Linking
• BLOGS - Fresh, Unique Content
• INBOUND LINKS - Site Authority
• SOCIAL MEDIA - Brand Building
- Facebook Fan Pages
- Google Buzz
- Twitter
- Yelp
- Linked In
- Website Resources & Content
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18. How Social Media Can Improve Your SEO
Content Discovery
Social Media discussions themed around new pages of your
site can increase the likelihood of search bots adding these
pages to its index faster
New
Product
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19. How Social Media & SEO
Go Hand-in-Hand
The role of SEO for Social Media is to directly influence discovery of
social communities or content via search
• Social content can boost links to your website
• Improve qualified traffic
Social
SEO
• Boost online sales/conversions Media
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20. Key Take-Aways
1. 64% of marketers already integrate social media into their Search
Engine Marketing plans today.
2. B2B social media will be less about marketing and more about thought
leadership and crowd-sourced feedback.
3. Social Media and SEO go hand in hand.
4. The true ROI of social media in B2B doesn’t come from broadcasting
your message, but the engagement companies get in return.
5. The role of SEO for Social Media is to directly influence discovery of
social communities or content through search which boost sales and
increase conversions.
6. Content is still king. Start with blogs and inbound links.
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21. Questions?

22. Contact Information
Search Engine Marketing – A
Perspective
Contact Us for a detailed Custom Analysis of
your website!
Please contact: @Webmarketing123
#wm123
Mark Powers
(800) 619 1570
mark@webmarketing123.com