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Social Media Marketing: Content, Communication, & Connection
 
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Image credit: Mike Kujawski
Purpose ,[object Object],[object Object],[object Object]
Requirements ,[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Focused Blog
Corporate Focused Blog
Twitter www.twitter.com 21%  of accounts that are empty placeholders 94%  of Twitter accounts have less than 100 followers 5%  Make up 3/4 of all Twitter activity  62% Users from the U.S. Tuesday – the most popular day on Twitter FOLLOW AND BE FOLLOWED Follow people of like interests, in your industry, in your  demographic, in your region, with news items, with interesting  tweets, who retweet items, who @ other users,  who share resources or  links Listen and Contribute: Tweet regularly and relevantly Communicate with your followers, ask questions, answer questions,  retweet items, post helpful links, promote your own events but in a non- invasive way, have a voice and a personality
 
Facebook www.facebook.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rams Head On Stage: 353 Friends AAA: 3,286 Fans Over 500 Results for Baltimore Ravens Blue Sky Factory: 204 Fans
LinkedIn www.linkedin.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media Channels ,[object Object],[object Object],[object Object],[object Object]
Image credit: Brian Solis
Social Media Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Panel ,[object Object],[object Object],[object Object],[object Object]
Natalie Friton [email_address] 443.312.2001 www.chesprocon.com Public Relations Social Media Search Engine Optimization Email Newsletter Management Copy Writing Graphic Design Consulting
Thank you to our Event Sponsors AAA’s new travel blog: www.AAAtravelviews.com
Thank you to our Annual Partners

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Social Media Seminar 07.23.09

  • 1. Social Media Marketing: Content, Communication, & Connection
  • 2.  
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 11. Twitter www.twitter.com 21% of accounts that are empty placeholders 94% of Twitter accounts have less than 100 followers 5% Make up 3/4 of all Twitter activity 62% Users from the U.S. Tuesday – the most popular day on Twitter FOLLOW AND BE FOLLOWED Follow people of like interests, in your industry, in your demographic, in your region, with news items, with interesting tweets, who retweet items, who @ other users, who share resources or links Listen and Contribute: Tweet regularly and relevantly Communicate with your followers, ask questions, answer questions, retweet items, post helpful links, promote your own events but in a non- invasive way, have a voice and a personality
  • 12.  
  • 13.
  • 14. Rams Head On Stage: 353 Friends AAA: 3,286 Fans Over 500 Results for Baltimore Ravens Blue Sky Factory: 204 Fans
  • 15.
  • 16.  
  • 17.
  • 19.
  • 20.
  • 21. Natalie Friton [email_address] 443.312.2001 www.chesprocon.com Public Relations Social Media Search Engine Optimization Email Newsletter Management Copy Writing Graphic Design Consulting
  • 22. Thank you to our Event Sponsors AAA’s new travel blog: www.AAAtravelviews.com
  • 23. Thank you to our Annual Partners

Editor's Notes

  1. Cost-per-click includes clicks on title, image, body and clicks on the “Become a Fan” link. It does not include clicks on the friend actions.