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Social Gamer
43 YRS 5 HRS $12 USD
The average age Average weekly Average Revenue
of a social gamer hours played Per Paying User
Social gamers by age
60+ 16% Key Facts
22% „ 55% of social gamers are female
50-59
„ 95% play multiple times a week
„ 83% play over Facebook
40-49 20%
„ 56% have been playing for at least one year
„ 76% play with people their own age
30-39 21%
„ 53% play games for “excitement”
22-29 14% „ 45% play games for “stress relief”
„ 28% are single. 28% are married with children
<21 6% „ 41% work full time. Only 11% are Homemakers
„ 57% rely on word of mouth as a primary way to
0% 5% 10% 15% 20% 25% discover new games
Usage pattern
Social gamers spend more than half (54%) of their time on social networking sites playing games. In
addition 69% of social gamers also spend 15% of their time playing casual and hardcore games. Though
49% play on desktop/Laptop, Handheld devices are rapidly becoming (15%) a popular gaming platform
Gamer life time Frequency of play
>3 years 25% Once a week or less 5%
2-3 years 11%
1-2 years
2-3 times a week 31%
20%
7-12 months
17% Once a day 30%
4-6 months 14%
0-3 months
Several times a day 34%
12%
0% 5% 10% 15% 20% 25% 30% 0% 10% 20% 30% 40%
The average social gamer spends 5 hours a week playing social games
168 Hours/Week
Spending
Among social gamers who spend money on virtual goods, 56% will make a second purchase, while 25% will
purchase 3 times or more. While examining the popularity of specific virtual items, Utility Goods (items
that affect the game directly, rather than vanity items) seem to drive more users to pay
AVERAGE REVENUE MONETIZATION CONVERSION LIFE TIME VALUE
Top Facebook games Top games monetize Top games convert an Average Life time value
obtain a $1 to $2 USD an average of $100 average of 3% players of a social gamer is $55
ARPU USD per 1000 DAU to paying users USD
$1 $10 3% $55
High Performance High Performance High Performance One time purchaser
games obtain $0.35 games monetize an games convert an pay an average of $12
USD ARPU average of $10-$30 average of 1% players USD. Loyal purchasers
USD per 1000 DAU to paying users reach $250 USD
Asia
$30
Latin
North Social gaming
America
America $74 “Top Spenders” are
$57
estimated at $1000
Europe USD Life Time Value
$62
LTV by Region
Erez Yerushalmi „ erezyerush@gmail.com „ +972-544-688538 „ www.digi-boom.com