Uploaded byErez Yerushalmi
Sketch Heroes
The 'how to draw' market has experienced over 100% growth annually since 2010, with a significant focus on apps for children. Sketch Heroes is a freemium online social platform that engages users in artistic experiences through tutorials and collaborative missions, while allowing them to mentor others and gain recognition. The business model includes various monetization strategies such as advertising, virtual goods, and premium content, aimed at enhancing user engagement and community interaction.
Sketch Heroes
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- 2. The ‘How toDraw’ market is growing at a +100% per year since 2010 0 1000 2000 3000 4000 5000 6000 Q1/10 Q2/10 Q3/10 Q4/10 Q1/11 Q2/11 Q3/11 Q4/11 Google Searches (in thousands) OPPORTUNITY In 2009, 47% of the top selling apps targeted preschool or elementary aged children. That number has increased to 72%
- 3. SKETCH HEROES A colorfulsocial hub, destined for teenagers and young adults, providing digital entertainment through an artistic experience CASUAL DRAWING A full, online sketching suite, geared with guides, Brushes and filters SOCIAL MENTORING Every user can step-up and mentor his followers on how to draw
- 4. DISCOVER New artists, illustrationsand brands DRAW Using a collection of brushes, styles and effects SOCIALIZE With fellow users, mentor followers and create content COMPETE With fellow artists, through various styles and genres ECO SYSTEM
- 5. Status & Timeline 20,000 MAU 50,000 REG. 25,000 Tutorials Created $13,000 Revenue 3million Tutorials Consumed 10 million Tutorials Consumed
- 9. Completing the tutorialswill gain both the user and his collaborating friends badges, coins and special powers The user joins Sketch heroes and selects his champion. That character represents artistic themes, and leads the user through a designated narrative Users can publish, brag and share their creations, accumulating views and votes. Users become Heroes themselves, appearing on leaderboards and gaining recognition The character leads the user through various missions. Each mission is a set of tutorials that build a story: “Save the school bus” will teach how to draw a a road, a bus, a child and an evil robot 1 2 45 The user draws the image according to the tutorial. He can call friends to help and collaborate in the mission, drawing together on the same canvas! 3
- 10. BUSINESS MODEL Sketch Heroesis a Freemium service, incorporating a powerful combination of business models, already proven by the company ADVERTISING A strong mix of CPC and Offer-Walls VIRTUAL GOODS Brushes, colors, styles and effects PREMIUM CONTENT Premium Guides, Hidden content and VIP Memberships 1 Guide 20t 12 Guides 120t 21 Guides 200t HERO pass 520t
- 11. User’s drawing corrected with adjustablestandard deviation “Light Table” component enabling seamless drawing experience Painter based on Touch sensitivity TECHNOLOGY Sketch Heroes solution encompasses an HTML5 Platform, offering a cross platform Light-Table geared with a rich-content community hub
- 12. Sketch Heroes aimsto penetrate the How-2-Draw market through a multi-tier approach, combining aggressive localization and partnership strategy MARKETING CHANNEL 2012 2013 PPC 40% 30% FACEBOOK 25% 30% PARTNESHIPS 20% 30% CROSS PROMOTION 15% 10% Virality Core Values
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