This document discusses the opportunity for mobile gaming in the Middle East and North Africa region. It notes that gaming is growing significantly over mobile devices with the industry estimated to be worth $84 billion by 2015. The MENA region presents a major opportunity with over 250 million handheld devices and growth in Arabic languages online. The document outlines several mobile games that could be developed and deployed in the region to capitalize on this opportunity, including games involving puzzles, poker, backgammon and card games. It also discusses the business model, sales and marketing strategy, financial projections, and $250,000 seed investment requirement to launch the effort.

1. Mobile gaming for MENA

2. Becoming a lead publisher in emerging markets
by empowering mobile gaming in the MENA territories

3. THE GAMING INDUSTRY
Gaming is exploding over mobile devices,
estimated at $84b by 2015

4. 4.2b
Monthly mobile
impressions
THE MENA OPPORTUNITY
250m
handheld devices, to
increase at +50% by
2016
2500%
Growth in Arabic
languages; 4th most
used on the web
24%
spend more than $20
USD on apps
Market Infancy • Zero Competition • First Movers

5. AFRICA IN DETAILS

7. A GAME OF MYSTERY
Players face unique puzzles and hidden-
object riddles, as they wait for their
hands to play
POKER MANSION
A rich-layered Poker game, where players play
Poker as colorful guests, gathering in the
mysterious Midnight Mansion
A GAME OF POKER
A colorful, exciting Poker game, enabling
players to role-play any of the guests of
Midnight Mansion
TM

10. Backgammon
Fables

11. BACKGAMMON FABLES
Unlock 1001 mysteries,
in an Arabian-nights Backgammon universe of
storytelling & wonders
ORIENTAL ADVENTURES
Unlock new game boards and face
war-mongering opponents from the
orient and eastern legends
FORTUNA
Bend the rules by releasing a Jinni,
applying Arabian-Charms and unleashing
old scripts on the game board

17. TANREEB EMPIRES
Tanreeb is a widely popular Arabian card-
game, where players face each other in a
fierce battle of card matching
INSTANT GAMES
Play short games, against multiple
opponents, enjoying instant gratification
over turn-based sessions
PICK YOUR EMPIRE
Pick an empire from a wide range of historic
nations. Including the British, French,
German, Indian, Roman and Emirates

19. SOLDIER
Medieval Evolution
SOLDIER
Colonial Evolution
SOLDIER
WW1 Evolution

21. TECHNOLOGY
2D game engine
for rapid
development
Matchmaking
Multiplayer
server
Players are
matched by
skill to play
togetherMySQL and php
infrastructure
Appstore/Playstore
Billing
The Karma™ Platform
The Karma™ platform enables P2P multiplayer
activity games over mobile devices

22. Al-Qadim deploys a freemium business
model, by injecting Micro-Transactions
into highly popular gaming experiences
Target Growth by 2016 12m users
BUSINESS MODEL Soft Currency
Use of virtual coins,
creating a “play more”
choking point
Premium
Premium gameplay
options
Consumables
Consumable resources
boosting performance
METRIC 2014 2015
ARPPU $1.5 $4.8
CVR 3.2% 4.9%
LTV $6 $9
CVR 3.2% 4.9%

23. SALES & MARKETING

24. WEB
GAMBLINGCASUAL
MOBILE
COMPETITIVE

25. FINANCIALS
Period Q1 Q2 Q3 Q4 Total Y1 Total Y2 Accumulated
Income
- -
750,000
2,650,000 3,400,000 8,480,000
11,880,000
Cost of Operations
48,000 48,000
48,000
48,000 192,000 230,400 422,400
Operational Profit
-
48,000
-
48,000
702,000
2,602,000 3,208,000 8,249,600 11,457,600
S&M
24,000 24,000
24,000
24,000 96,000 115,200 211,200
General Expenses
13,500 13,500
13,500
13,500 54,000 64,800 118,800
EBITDA
-
85,500
-
85,500
664,500
2,564,500 3,058,000 8,069,600 11,127,600
Capex
54,000 54,000
54,000
54,000 216,000 259,200 475,200
Total use of funds
-
139,500
-
139,500
610,500
2,510,500 2,842,000 7,810,400 10,652,400
Accumulated (139,500) (279,000) 331,500
2,842,000 2,842,000 10,652,400 13,494,400

26. Al-Qadim is seeking a $250k USD seed
investment, for a 8 month runway
CAPITAL
REQUIREMENTS
$150k
$50k
$50k
Logistics
$30k
Salaries
$110k
Reserves
$10k
$20k
Monthly Burn Rate