Downloaded 89 times
Uploaded byErez Yerushalmi
Innovation
This document outlines techniques for product innovation. It discusses paradigms like disruption which involves providing an alternative that shutters an existing market. Disruption can be achieved through solutions, engagement, design, or business models. The document also provides a toolbox of techniques like missing link, cloning, polar swap, and gamification. It applies game mechanics to increase engagement. Tinkering is discussed as disassembling a product and restructuring it. The document concludes by discussing trends in emerging markets, education technology, e-health, e-books, e-commerce, cybersecurity, business intelligence, gaming, big data, and mobile marketing.
More Related Content
Innovation
- 1. INNOVATION TECHNIQUES IN PRODUCTINNOVATION EREZ YERUSHALMI
- 2.
- 3. PARADIGM SHIFT An aspectof media covering on-demand access to content any time, anywhere, on any digital devices Technology making way to Product innovation Massive market saturation Low Entry Barrier
- 4. DISRUPTION A mean ofinnovation that “Shutters” an existing market or consumption pattern by providing an alternative mean use need feel pay
- 5. INNOVATION THROUGH SOLUTION Disrupt byidentifying a resolution for a substantial need, serving as a pain-point for a large audience need
- 12. INNOVATION THROUGH ENGAGEMENT Disrupt byintroducing new ways to consume or experience an existing product use
- 15. INNOVATION THROUGH DESIGN Disrupt bydeploying visual design patterns that imply new modes of consumption feel
- 19. INNOVATION THROUGH BUSINESS MODEL Disruptby offering a new-payment-method or revenue-channel for a traditional product pay
- 23.
- 24. MISSING LINK Identify amarket or channel dominated by a monopoly and create an intermediate link that interacts directly with the consumer KILL THE $ Provide a freemium or minimal payment to defeat the monopoly KILL DISTRIBUTION Provide new ways to get, buy or send a product to kill the monopoly KILL BARRIERS Provide a solution that crosses platforms to kill the technology
- 29. CLONING Identify a highlysuccessful product and clone it a completely new lowcompetition market Clone the product into a new geographic market Clone the product and aim it at a new platform or target audience
- 33. POLAR SWAP Take atraditional business channel and swap its business direction To create new opportunities Swap B2B Take a business that sells to Businesses and start selling its products to consumers Swap B2C Take a consumer oriented business model or service and apply it towards Businesses Swap C2C Create a marketplace that enables Businesses to trade with other of their kind
- 37. GAMIFICATION Apply game mechanicson real-world & virtual sectors, in order to increase engagement or retention INCENTIVES Rewards Bonuses Virtual Currency Collections STATUS Titles Levels Leaderboards Achievements COOPERATION Use game mechanics in order to create feeling of a world that continues to live when I am gone
- 40. TINKERING Disassemble an existingproduct into its components and restructure it in a new way that was never experienced before ELIMINATE Eliminate a material, matter, size or part in order to create innovation SUBSTITUTE Replace an aspect, material or feature of an existing product, making it disruptive PUT TO OTHER USE Take an existing product and use it in a new sector or towards a different usage
- 44. SENSE OF DESTINY Empoweryour target audience with the feeling they are making a real difference in the Reality around them PHILANTHROPIC Make users feel they are part of something “big” - a greater goal, bigger than themselves EGOISTIC Make users feel their selfidentity is in stake and that destiny is under their control
- 48.
- 49.
- 50.
- 51.
- 52.
- 53.
- 54.
- 55.
- 56.
- 57.
- 58.
- 59. INNOVATION TECHNIQUES IN PRODUCTINNOVATION EREZ YERUSHALMI