The document discusses the entrepreneurial journey, emphasizing key traits such as vision, tenacity, and adaptability. It outlines the stages of starting a business, from ideation to fundraising, while highlighting the importance of building a robust foundation and navigating competitive landscapes. Additionally, it touches on equity dilution in funding rounds and the importance of courageous risk-taking for innovation.

1. GETTING STARTED
THE ART OF

2. “Success is like being pregnant;
everybody congratulates you,
but nobody knows how many
times you were fucked !”
anonymous

3. BASICS

4. THE ENTREPRENEUR
COMMON TRAITS OF THE
AUDACIOUS
VISIONARY
TENACIOUSDISCIPLINED
AGILE
Take Risks. Go Beyond!
Live in the Future
Be Persistent. Keep going!
Adapt yourself to reality
Work. Push. Lead

5. INNER MOTIVATION
ENTREPRENEUR'S “WHY”
PURPOSE
PASSIONPROSPERITY
EGO

6. FOUNDERS
STAKEHOLDERS
THE VENTURE’S
PARTNERS
EMPLOYEES
INVESTORS
CUSTOMERS
COMMUNITY

7. GETTING STARTED

8. IDEATION
RESEARCH
CONCEPTION
REFINEMENT
TEAMING
FOUNDATION
DOCUMENTATION
PLANNING
PROTOTYPING
PILOTING
MEASURING
FUND RAISING
ENVISION ACTBUILD
GETTING STARTED
THE ART OF
“QUANTUM LEAP”
Don’t move forward without
solidifying the yellow phase

9. START
YOUR BUSINESS AND
PROVE THE MODEL
BOOTSTRAP / SEED
GROW
YOUR BUSINESS TO
MASSIVE USERBASE/$$$
ROUND A
DOMINATE THE
MARKET & CREATE
CONSIDERABLE VALUE
ROUND B / C / D
TO STRIKE GOLD
DO THIS PROCESS 3 TIMES
START DISRUPTGROW

10. PROCESSES

11. REFINEMENT
THE VISION
ENVISION
SPARKS
PRODUCTS
& NEEDS
SHARDS
+AUDIENCE
& PAINS
IDEAS
+OPPORTUNITY
& COMPETITION
CONCEPT
+SOLUTION
& RESOURCES
VALLEY OF DEATH

12. LANDSCAPE
COMPETITIVE
ENVISION
Read More

13. FOUNDATION
STRUCTURE &
BUILD
RESPONSIBILITY
RESOURCES
STRUCTUREINCENTIVES

14. FOUNDATION
Entrepreneur A
33%33%
Entrepreneur C
33%33%
Entrepreneur B
33%33%

15. Entrepreneur A
33%33%
Entrepreneur C
33%33%
Entrepreneur B
33%33%
BOARD OF
DIRECTORS
ADVISORY
BOARD
FOUNDATION 2.0

16. SEED
Entrepreneur A
26.4%33%
Entrepreneur C
26.4%33%
Entrepreneur B
26.4%33%
Investor
20%33%
Investor dilutes everyone by 20%.
Sets Valuation. ‘Vesting’ & ‘Cliff’ kick-in33%

17. SEED 2.0
Entrepreneur A
23.4%33%
Entrepreneur C
23.4%33%
Entrepreneur B
23.4%33%
Investor
20%33%
ESOP is applied
Additional dilution for the founders (not for the investor)33%
ESOP - 10%33%

18. SEED 2.0
Entrepreneur A
23.4%33%
Entrepreneur C
23.4%33%
Entrepreneur B
23.4%33%
Investor
20%33%
ESOP is applied
Additional dilution for the founders (not for the investor)33%
ESOP - 10%33%

19. ROUND A
Entrepreneur A
16.4%33%
Entrepreneur C
16.4%33%
Entrepreneur B
16.4%33%
Investor 1
12.6%33%
ESOP - 7%33%
Investor 2
30%33%
New Investor comes in :)
Former shareholders are diluted accordingly33%

20. “Man cannot discover new oceans
unless he has the courage to lose sight of the shore ”
Erez Yerushalmi
+972-544-688538
erezyerush@gmail.com