This document provides tips for improving SEO and using social media effectively. It recommends focusing on key words, great content, and driving traffic to the top page of search results. It also suggests blogging regularly, using short and concise posts, and asking questions to engage readers. Finally, it emphasizes using data to create educational content, making signups easy, and measuring social media impact on broader business goals rather than just mentions and likes.

1. Kevin’s Social Fresh TP 10
7 Key Links for top 15% of web pages
-Page titles, Headings and Content
- Know key words buyers use, focus on great content
- Key words must drive you to page 1
- Presentations on slide share help seo- with right titles
- Local and niche becoming more important
Blogs have been proven at increase SEO
-Blog at least 2/month
- 2-3 paragraphs
- Senior people have no time, give midlevel cameras for on the spot video
- Schedule your posts
- short, clear and concise
- end by asking a question
Some tools of the trade to check out
-Website and blog grader
- graph.facebook.com
- google- multi channel funnels
- Marketing Sherpa

2. - bit.ly/gasocial
- google.com/s2/search/social
- seomoz
- Klout
- Compete
- alltop.com
Facebook likes
- Easy to answer and relevant- lane Bryant- Favorite color, click like if you
are a curvy women
-Emotional stories/debates 2-3 times, 1-2 simple and easy, long content
does not work, fun content, offers in general don’t work
Everyone loves a good story
- exampleReeses gets married- married, honey moon, have a kid, kid
becomes mini Reeses
- Learn to write to an attention span of 2.6 seconds
- Stries to humanize your company
Repurpose content
- Report videos, white papers, research studies
- Create content calendar and require people hit schedules
o
Content and Immediacy are king

3. -Emotion and brevit
- Build trust with customers
- Research, Results, controversy, behind the scenes, all of above, be as
different as you can
- Be as different and as ballsy as you can
Use data to create teachable moments
Make e-mail sign up easy- at top of page, only a few questions, etc- top side bar,
home page top of page, bottom of article
Do not pitch in email
Let them know what they can expect if they give you e-mail
Facebook
- is not best way to get people to your website- they stay in Facebook- Find
approaches that keep people in Facebook
Social Media measures in silos can be meaningless
Mentions, likes, retweets, +1, comments, shares, sentiment!
Calibrate social measures to macro measures
Use social measures as a toll, not the tool

4. If you are not making money using social, you are wasting your time