Are you struggling to effectively market your campground or RV park? It’s probably because your business isn’t optimized for growth and new reservations. Many owners and operators struggle because they don’t have a defined plan or strategy. Having the right plan can save you time and money and it allows you to make your marketing more effective. This slide deck will help you learn the skills to market better and bring you success.

1. How to Market Your
Campground or RV Park
in the Off-Season
With Alex Burkett

2. Welcome!
Drop your park name and location in
the chat box below

3. Who This Webinar is For...
-Owners & Operators of Campgrounds or RV Parks looking to improve
their off-season marketing efforts and grow reservations.
-This can also be a great resource for marketers and individuals
working in the Outdoor industry.

4. Agenda
Here’s what we’re going to
cover today.
-Generating New Reservations
Quickly
-Social Media Planning in 30
Minutes a Day
-Creating your Editorial
Calendar
-Managing Your Reputation &
Online Reviews

5. About Alex
Burkett
-Agency Owner at Outdoor
Alliances. I’m a digital
marketer for Campgrounds, RV
Parks, and the Outdoor
Industry.
-Marketing Director for Yogi
Bear’s Jellystone Park
Camp-Resort: Akron-Canton,
OH
-Connect with me on social
media: @realalexburkett

6. My Results
-Generated hundreds of thousands of dollars in new reservations for
park locations and increased additional income
-Increased website traffic driving more revenue
-Proven track record of success in growing social media engagement
and audience growth

7. “Even if you’re the best,
no one will know about
you if you don’t promote
yourself.”

8. Generationing More
Reservations Quickly

9. Stay in Constant Contact
-Get on a regular social media schedule
-Create an email list and send an email at least every month with
something new and exciting
-Consider sending direct mail around major holidays like Christmas,
New Years, Valentines Day, etc.

10. Using Your Reservations Systems to
Your Advantage
-Get in Your Reservations system and create a list of current
customers
-Make content that is focused on repeat bookings
-Feel free to reach out if you need help with this step… we can help
look at the data you already have to help you

11. Contextual Messaging
-Thank about how you browse content
-Different platforms = different messages
-Tell the same stories in different ways

12. Social Media Planning in 30
Minutes a Day

13. Keep Your Branding Consistent
-Profile Information, Logo, Contact Information
-Setup everything correctly and edit listings that may be incorrect

14. Lack of Time, Lack of Strategy
-Most marketers struggle because they don’t have a plan
-No plan = no strategy
-A well designed plan saves you time and money

15. Social Media Audit
What social media networks do you use?
-Develop a Streamlined Approach to Manage these Networks
-Setup accounts and Figure out who Your Customers are and what
social media networks do they use

16. Using Facebook
-PROMOTE & SHARE CONTENT
-ENGAGE & BUILD COMMUNITY
-RESPOND TO COMMENTS

17. Using Instagram
-SHARE VISUAL CONTENT
-CULTURE & TEAM
-YOUNGER & TRENDY

18. Using Pinterest
-SHARE VISUAL CONTENT
-DRIVE TRAFFIC TO YOUR WEBSITE

19. Using TikTok
- CREATE VIDEOS
-LEARN NEW TRENDS
-USE RELEVANT HASHTAGS

20. Using LinkedIn
-SHARE CONTENT
-START DISCUSSIONS
-HIRING/JOB OPPORTUNITIES

21. Using Twitter
-RESPOND TO MENTIONS
-SCHEDULE POSTS
-SHARE VALUE

22. Creating An Editorial Calendar

23. Reduce Time, Publish Better Content
-Think of Your Editorial Calendar as Your Framework for Publishing
Better Content
-Create a plan and attack it step-by-step

24. Develop a Content Strategy
Here’s what to look at:
-Define your Goals
-Customers & Competition
-Positioning & What Content to Create

25. Create Your First Month of Content
-Use online tools, Google Calendar, or a print calendar
-Get into content production
-Process: Start with an idea -> Write -> Create -> Edit -> Publish

26. Continue to Improve
-Volume on content
-Type of content you’re making
-Metrics to track
-Timing of content

27. Managing Your Reputation &
Online Reviews

28. Claim Your Listings
-Keep your information accurate and edit your own information by
claiming your online listings
Examples: Google, Facebook, TripAdvisor

29. Why is this Important?
-Keeps information accurate and up to date-- generate leads and
show up in search results better
-Others can’t claim your listing and damage your reputation
-Respond to past reviews and get more reviews later

30. Respond to Past Reviews
-Do this after you “Claim Your Listing”
-Especially important to respond to your recent reviews and negative
reviews you may have received
-Use best practices

31. Encourage New, Positive Reviews
-Continue asking; especially to guests who you know had a good
experience
-Get feedback from guests
-Utilize online technology, send emails, and print to give guests
reminders

32. Webinar Recap
1. Focus on Getting More Reservations Quickly
2. Claim Your Social Media Sites
3. Plan out Your Social Media Strategy
4. Create a Calendar & Schedule Content
5. Claim Your Listings
6. Manage Your Reputation

33. Need help getting started? Email me!
alex@outdooralliances.com

34. Thank you!
Send any final questions you have
below and our team will get back to
you soon.