This is a slide deck that will rock your world. You've worked hard to get your local newspaper to feature you. Guess what, nobody saw it. Okay, maybe a few people did, but you can't expect that this feature is going to immediately result in sales. Instead think of it as your top of the sales funnel and funnel folks into the path you want them too. And it makes sense too, because likely they press you got was produced for a broad business audience or not a business audience at all. It's impressive to your target customers that you've been featured. It makes them look at you as an authority. I would be willing to bet its the same scenario as receiving an introduction from someone that you respect. But, just because someone says, 'Hey meet John', it doesn't mean that all the work is done, rather it means it has just begun. This workshop, 'The 8 Knock-Em Out of the Park strategies to leverage the work, press + testimonials you already have to triple your business exposure,' will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down. Watch the entire workshop here: https://1000four.com/8-knock-em-out/ http://startwithhatch.com for more + https://1000four.com to become a member

3. ENTUSIASTIC FOUNDER OF HATCH

4. HOST OF BUSINESS TV SHOW

5. RECOGNIZED INFLUENCER OF
STARTUP COMMUNITY

14. Add an “As Seen In” section on your site
And link to the posts!

15. Email your lists

16. Schedule social posts every month or so

17. Use as collateral
- Email signature
Zack Miller
Hatch
Did you see us in Entrepreneur mag?

18. Use as collateral
- Cover Photo

20. #1: Have a portfolio page that includes
all of the work you’ve done in the past.
Include:
- What the company does
- What you did for them
- How it helped
- Show numbers whenever possible

22. Schedule social posts

23. Press Release

24. Try to get a link on their site

27. Not just the “Big Boys”
Get testimonials from companies of all
different styles & sizes
You want to appeal to everyone possible
Once you have them...

28. Schedule social posts

29. In the posts:
- Tag the person or company
- Promotes engagement
- They’ll share on their channels and
grant you even more exposure

30. Hey client,
It's been a blast working with you and seeing your product/-
service grow. We'd love to feature you on our site and
throughout our channels. Can you provide a sentence or two
about the experience you had with us?
That's it, we will do the rest of the work.
Thanks,
Name

31. Press Release

37. No matter what kind of review they
leave, always follow up and ask why.
Good or bad, this info will provide useful
insight into what you’re doing well, and
what you could be doing better.
You can also incentivize people to write a
review with some sort of value exchange

38. Hey client or fans,
We love you and we love being able to help you. We are work-
ing on increasing our exposure on Facebook/Yelp/Google and
would love if you could go to this link and provide a review of
our company. It would mean the word to us. + we just gave
you a series of reviews as well. You can see them here.
Thank you so much for your help.
Thanks,
Name

39. EVERGREEN CONTENT

41. Download the audio file of the podcast
and upload it into a post on your site.
Use the link to that post and...

42. Find other talks from the same podcast
and reach out to those people.
Share their stories, maybe they’ll
reciprocate.
Use it to build new friends.
“The fraternity of podcast guests.”

43. Schedule social posts

45. Email your lists

46. Schedule social posts

47. “Other Popular Posts”
Keeps people on your site longer

48. Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about
your website and why it matters; for instance, “News To Live By,
which highlights the career advice “hidden” in the headlines.”] I hope
you’re doing well.
I am a big fan of [site where you want to guest post] and read your
content all the time. I especially like [reference two recent posts you
find worthwhile and link to them; for instance, “your posts on email
templates for building relationships and how to tell stories during an
interview.”]

49. [Then, one more compliment that leads into your pitch; for instance, “I
like News To Live By because the advice is practical, and I have similar
content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to
the post], and in a nutshell it’s about [quick line on what the post is
about; for instance, “smart tips for dealing with rude co-workers.”] I
would be happy to send it over as a guest post if you’d like. Here are a
couple other recent posts I’ve done:
– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]

50. If you have other ideas, I am open to writing something else for [the
site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBIN
NEWSTOLIVEBY.NET

52. If the interview is Evergreen...

53. Schedule social posts

54. Email your lists

55. If the interview ISN’T Evergreen...
Push as if you’re the expert in whatever
the subject matter is
Recycle as #TBT in coming months

56. Schedule social posts... #TBT

57. No matter if Evergreen or not:
Add to your “As Seen In” section of your
site

59. Exchange some piece of content (Could
be any of the things we just talked
about) for some sort of contact info of
your users.
Typically an email

60. Be concise
Be authoritative
Use BIG WINS
Use real numbers when possible

63. THE SALES
FUNNEL

64. FREE CONTENT
MUTUAL DATA POINT
SUPPLEMENTAL INFO
DIG DEEP
HARD SELL
24 HR. FOLLOW UP
POST SALE

69. Sign up for my webinar at startwithhatch.com/zero
Website: startwithhatch.com
Website: 1000four.com
Email: zack@startwithhatch.com
Twitter: @StartWithHatch
Facebook: /StartWithHatch