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![Hi [person who runs the site],
My name is ______, and I write the blog _______, [one line about
your website and why it matters; for instance, “News To Live By,
which highlights the career advice “hidden” in the headlines.”] I hope
you’re doing well.
I am a big fan of [site where you want to guest post] and read your
content all the time. I especially like [reference two recent posts you
find worthwhile and link to them; for instance, “your posts on email
templates for building relationships and how to tell stories during an
interview.”]](https://image.slidesharecdn.com/zacktuesday-160523193914/85/8-Knock-Em-Out-Of-The-Park-Strategies-To-Leverage-The-Work-You-ve-Already-Done-To-Grow-Your-Business-48-320.jpg)
![[Then, one more compliment that leads into your pitch; for instance, “I
like News To Live By because the advice is practical, and I have similar
content I think your audience would appreciate.”]
I wrote a blog post recently called [blog post headline that’s linked to
the post], and in a nutshell it’s about [quick line on what the post is
about; for instance, “smart tips for dealing with rude co-workers.”] I
would be happy to send it over as a guest post if you’d like. Here are a
couple other recent posts I’ve done:
– [blog post headline that’s linked to the post]
– [blog post headline that’s linked to the post]](https://image.slidesharecdn.com/zacktuesday-160523193914/85/8-Knock-Em-Out-Of-The-Park-Strategies-To-Leverage-The-Work-You-ve-Already-Done-To-Grow-Your-Business-49-320.jpg)
![If you have other ideas, I am open to writing something else for [the
site where you want to guest post].
Thanks, and I hope to hear from you.
– You
Email signature with blog/contact information
DANNY RUBIN
NEWSTOLIVEBY.NET](https://image.slidesharecdn.com/zacktuesday-160523193914/85/8-Knock-Em-Out-Of-The-Park-Strategies-To-Leverage-The-Work-You-ve-Already-Done-To-Grow-Your-Business-50-320.jpg)
Uploaded byHatch
8 Knock-Em Out Of The Park Strategies To Leverage The Work You've Already Done To Grow Your Business
The document provides strategies for enhancing business visibility and engagement, primarily through effective use of social media and content marketing. It emphasizes the importance of testimonials, guest blogging, and leveraging media mentions to appeal to a diverse audience. Additionally, it suggests methods to incentivize reviews and build connections within the startup community.
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8 Knock-Em Out Of The Park Strategies To Leverage The Work You've Already Done To Grow Your Business
- 3.
- 4. HOST OF BUSINESSTV SHOW
- 5. RECOGNIZED INFLUENCER OF STARTUPCOMMUNITY
- 14. Add an “AsSeen In” section on your site And link to the posts!
- 15.
- 16. Schedule social postsevery month or so
- 17. Use as collateral -Email signature Zack Miller Hatch Did you see us in Entrepreneur mag?
- 18. Use as collateral -Cover Photo
- 20. #1: Have aportfolio page that includes all of the work you’ve done in the past. Include: - What the company does - What you did for them - How it helped - Show numbers whenever possible
- 22.
- 23.
- 24. Try to geta link on their site
- 27. Not just the“Big Boys” Get testimonials from companies of all different styles & sizes You want to appeal to everyone possible Once you have them...
- 28.
- 29. In the posts: -Tag the person or company - Promotes engagement - They’ll share on their channels and grant you even more exposure
- 30. Hey client, It's beena blast working with you and seeing your product/- service grow. We'd love to feature you on our site and throughout our channels. Can you provide a sentence or two about the experience you had with us? That's it, we will do the rest of the work. Thanks, Name
- 31.
- 37. No matter whatkind of review they leave, always follow up and ask why. Good or bad, this info will provide useful insight into what you’re doing well, and what you could be doing better. You can also incentivize people to write a review with some sort of value exchange
- 38. Hey client orfans, We love you and we love being able to help you. We are work- ing on increasing our exposure on Facebook/Yelp/Google and would love if you could go to this link and provide a review of our company. It would mean the word to us. + we just gave you a series of reviews as well. You can see them here. Thank you so much for your help. Thanks, Name
- 39.
- 41. Download the audiofile of the podcast and upload it into a post on your site. Use the link to that post and...
- 42. Find other talksfrom the same podcast and reach out to those people. Share their stories, maybe they’ll reciprocate. Use it to build new friends. “The fraternity of podcast guests.”
- 43.
- 45.
- 46.
- 47. “Other Popular Posts” Keepspeople on your site longer
- 48. Hi [person whoruns the site], My name is ______, and I write the blog _______, [one line about your website and why it matters; for instance, “News To Live By, which highlights the career advice “hidden” in the headlines.”] I hope you’re doing well. I am a big fan of [site where you want to guest post] and read your content all the time. I especially like [reference two recent posts you find worthwhile and link to them; for instance, “your posts on email templates for building relationships and how to tell stories during an interview.”]
- 49. [Then, one morecompliment that leads into your pitch; for instance, “I like News To Live By because the advice is practical, and I have similar content I think your audience would appreciate.”] I wrote a blog post recently called [blog post headline that’s linked to the post], and in a nutshell it’s about [quick line on what the post is about; for instance, “smart tips for dealing with rude co-workers.”] I would be happy to send it over as a guest post if you’d like. Here are a couple other recent posts I’ve done: – [blog post headline that’s linked to the post] – [blog post headline that’s linked to the post]
- 50. If you haveother ideas, I am open to writing something else for [the site where you want to guest post]. Thanks, and I hope to hear from you. – You Email signature with blog/contact information DANNY RUBIN NEWSTOLIVEBY.NET
- 52. If the interviewis Evergreen...
- 53.
- 54.
- 55. If the interviewISN’T Evergreen... Push as if you’re the expert in whatever the subject matter is Recycle as #TBT in coming months
- 56.
- 57. No matter ifEvergreen or not: Add to your “As Seen In” section of your site
- 59. Exchange some pieceof content (Could be any of the things we just talked about) for some sort of contact info of your users. Typically an email
- 60. Be concise Be authoritative UseBIG WINS Use real numbers when possible
- 63.
- 64. FREE CONTENT MUTUAL DATAPOINT SUPPLEMENTAL INFO DIG DEEP HARD SELL 24 HR. FOLLOW UP POST SALE
- 69. Sign up formy webinar at startwithhatch.com/zero Website: startwithhatch.com Website: 1000four.com Email: zack@startwithhatch.com Twitter: @StartWithHatch Facebook: /StartWithHatch