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Michael Sampson 
Social Factors in Collaboration
Where am I coming from? 
• Collaboration Strategist 
– Author, Workshop Leader, 
Analyst, Keynote Speaker, 
Independent Consultant 
• Work with end-user organisations 
– Cultivating Productive Collaboration 
– Business Strategy 
– Human Behaviour 
– Work Practice
Then 
Understand 
collaboration 
behaviours 
If 
We want to 
improve 
adoption 
So That 
Improve 
ways of 
working 
together
If 
We want to 
improve 
adoption
adoption 
happens in a 
context 
1
R O A D M A P
May have to be solved here … 
R O A D M A P 
A problem here … 
Or here … 
Or even here …
adoption is a 
process not 
an event 
2 
adoption 
happens in a 
context 
1
Four Stage Model of User Adoption 
STAGE 4 
Making 
It Real 
STAGE 3 
Enlivening 
Applicability 
STAGE 2 
Cultivating 
Basic Concepts 
STAGE 1 
Winning 
Attention
Real-to-Life Scenarios 
• Narrative scenarios about how a group works 
– “A day in the life of customer services” 
– “A project in the day of a research team” 
• Shows the possibilities embedded in their reality 
• E.g., Doing Business with IBM Connections 
– Team project scenario 
STAGE 1 
Winning 
Attention
Classroom Training 
• Teach the “what” of Microsoft SharePoint 
– Various design considerations 
– Good for dense concentrations of people 
– Hands-on = better learning 
STAGE 2 
Cultivating 
Basic 
Concepts
Facilitated Group Re-Imagining 
• What are the activities the group does today? 
– These are underpinned by assumptions about 
technology capability sets 
– BUT … these have changed 
– So what now? 
– How can we re-imagine work? 
STAGE 3 
Enlivening 
Applicability
Stop Doing, Start Doing Patterns 
• A mini-activity or set of sequences for a group 
– Frequently repeated, well embedded 
– A way of encapsulating the transition from the old to 
the new 
• Document reviews 
• Discussions 
• Finding expertise 
– Accountability lever 
STAGE 4 
Making 
It Real
there are 
cultural and 
behavioural 
aspects 
3 
adoption is a 
process not 
an event 
2 
adoption 
happens in a 
context 
1
The action of working with 
other people to produce 
or create something.
practice 
1 
Interdependence 
Respect 
Openness
process 
2 
How we make decisions 
How we share ideas 
How we work on documents 
practice 
1
potential 
3 
1+1=5 
process 
2 
practice 
1
Then 
Understand 
collaboration 
behaviours 
If 
We want to 
improve 
adoption
collaboration behaviours 
What do people care about?
making 
progress on 
meaningful 
work 
1 
[care about] 
Forward momentum 
Clear progress 
Not being mucked around
[care about] 
mastery 
expertise 
contribution 
respect 
2 
making 
progress on 
meaningful 
work 
1 
Being “good” at what you do 
Drive to improve, get better 
Meaninglessness, Mindless, Boring = Bad 
Example—Male workers at Foxconn
autonomy 
decision input 
collaboration 
trust 
3 
mastery 
expertise 
contribution 
respect 
2 
making 
progress on 
meaningful 
work 
1 
Having a say 
Doing the right thing 
Competent others 
[care about]
[care about] 
Did you have a good year?
collaboration behaviours 
Why do people share?
Why 
Share? 
It builds reputation 
and credibility 
It’s a 
requirement 
of the job 
I share out 
of love for 
other people 
It creates new 
opportunities 
Other people 
need me to
what we 
care about 
why we 
share 
what we care about 
is shown in why and 
where we share
[care about] 
making progress on 
meaningful work 
mastery, expertise, 
contribution, respect 
autonomy, decision 
input, collaboration, 
trust 
[why share] 
it creates new 
opportunities 
requirement 
of the job 
other people 
need me to 
share 
builds 
reputation and 
credibility 
I share out of 
love for other 
people
what we 
care about 
why we 
share 
how we 
collaborate 
what we care about 
is shown in why and 
where we share 
why and how much 
we share is carried 
out through the ways 
we work together
requirement 
of the job 
retain 
keep my job 
fear of loss 
WIIFM
Here lies Bob 
He did what was 
required on the job
requirement 
of the job 
retain 
builds 
reputation and 
credibility 
it creates new 
opportunities 
improve 
do more 
hope of gain 
WIIFA 
keep my job 
fear of loss 
WIIFM 
other people 
need me to 
share 
I share out of 
love for other 
people 
expand 
do lots more 
big change 
WIIFW
Care About/Sharing in Action 
only 
doing the 
minimum 
amount to 
get by 
retain 
doing more 
to benefit 
everyone 
involved 
improve 
going 
above and 
beyond 
the call of 
duty 
expand
Document Co-Authoring 
spelling 
grammar 
basic 
input 
retain 
purpose 
structure 
content 
brainstorming 
(real input) 
improve 
how 
could we 
make this 
great? 
expand
Sharing Learning and Best Practice 
it will 
make me 
less 
valuable 
retain 
what could 
we learn 
together? 
improve 
how 
could we 
put a dent 
in the 
universe? 
expand
Working Out Loud 
I don’t 
want to 
know you 
just had 
breakfast 
retain 
what could we 
learn about 
each other for 
mutual benefit? 
improve 
just 
imagine 
what we 
will 
discover! 
expand
Care About/Sharing in Action 
this is 
culture 
retain improve expand
This is Culture 
trust 
opportunity 
engaged 
passion 
retain improve expand
This is Culture 
trust 
opportunity 
engaged 
passion 
retain improve expand
Then 
Understand 
collaboration 
behaviours 
If 
We want to 
improve 
adoption 
So That 
Improve 
ways of 
working 
together
IMPROVE 1 
Small changes, done repeatedly. 
Culture is enacted (daily)
IMPROVE 2 
Someone has to say “enough.” 
An executive 
A manager 
A team leader 
An individual
IMPROVE 3 
Make it real by treating it as such. 
“Put it in SharePoint.” 
“Strategic initiatives.”
IMPROVE 4 
Actions reveal beliefs.
(closing thoughts)
Where Are You Today? 
retain improve expand
Where Are You Today? 
retain improve expand
48 
Michael Sampson 
The Michael Sampson Company 
michaelsampson.net 
@collabguy

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Social Factors in Collaboration

  • 1. Michael Sampson Social Factors in Collaboration
  • 2. Where am I coming from? • Collaboration Strategist – Author, Workshop Leader, Analyst, Keynote Speaker, Independent Consultant • Work with end-user organisations – Cultivating Productive Collaboration – Business Strategy – Human Behaviour – Work Practice
  • 3. Then Understand collaboration behaviours If We want to improve adoption So That Improve ways of working together
  • 4. If We want to improve adoption
  • 5. adoption happens in a context 1
  • 6. R O A D M A P
  • 7. May have to be solved here … R O A D M A P A problem here … Or here … Or even here …
  • 8. adoption is a process not an event 2 adoption happens in a context 1
  • 9. Four Stage Model of User Adoption STAGE 4 Making It Real STAGE 3 Enlivening Applicability STAGE 2 Cultivating Basic Concepts STAGE 1 Winning Attention
  • 10. Real-to-Life Scenarios • Narrative scenarios about how a group works – “A day in the life of customer services” – “A project in the day of a research team” • Shows the possibilities embedded in their reality • E.g., Doing Business with IBM Connections – Team project scenario STAGE 1 Winning Attention
  • 11. Classroom Training • Teach the “what” of Microsoft SharePoint – Various design considerations – Good for dense concentrations of people – Hands-on = better learning STAGE 2 Cultivating Basic Concepts
  • 12. Facilitated Group Re-Imagining • What are the activities the group does today? – These are underpinned by assumptions about technology capability sets – BUT … these have changed – So what now? – How can we re-imagine work? STAGE 3 Enlivening Applicability
  • 13. Stop Doing, Start Doing Patterns • A mini-activity or set of sequences for a group – Frequently repeated, well embedded – A way of encapsulating the transition from the old to the new • Document reviews • Discussions • Finding expertise – Accountability lever STAGE 4 Making It Real
  • 14. there are cultural and behavioural aspects 3 adoption is a process not an event 2 adoption happens in a context 1
  • 15. The action of working with other people to produce or create something.
  • 16. practice 1 Interdependence Respect Openness
  • 17. process 2 How we make decisions How we share ideas How we work on documents practice 1
  • 18. potential 3 1+1=5 process 2 practice 1
  • 19. Then Understand collaboration behaviours If We want to improve adoption
  • 20. collaboration behaviours What do people care about?
  • 21. making progress on meaningful work 1 [care about] Forward momentum Clear progress Not being mucked around
  • 22. [care about] mastery expertise contribution respect 2 making progress on meaningful work 1 Being “good” at what you do Drive to improve, get better Meaninglessness, Mindless, Boring = Bad Example—Male workers at Foxconn
  • 23. autonomy decision input collaboration trust 3 mastery expertise contribution respect 2 making progress on meaningful work 1 Having a say Doing the right thing Competent others [care about]
  • 24. [care about] Did you have a good year?
  • 25. collaboration behaviours Why do people share?
  • 26. Why Share? It builds reputation and credibility It’s a requirement of the job I share out of love for other people It creates new opportunities Other people need me to
  • 27. what we care about why we share what we care about is shown in why and where we share
  • 28. [care about] making progress on meaningful work mastery, expertise, contribution, respect autonomy, decision input, collaboration, trust [why share] it creates new opportunities requirement of the job other people need me to share builds reputation and credibility I share out of love for other people
  • 29. what we care about why we share how we collaborate what we care about is shown in why and where we share why and how much we share is carried out through the ways we work together
  • 30. requirement of the job retain keep my job fear of loss WIIFM
  • 31. Here lies Bob He did what was required on the job
  • 32. requirement of the job retain builds reputation and credibility it creates new opportunities improve do more hope of gain WIIFA keep my job fear of loss WIIFM other people need me to share I share out of love for other people expand do lots more big change WIIFW
  • 33. Care About/Sharing in Action only doing the minimum amount to get by retain doing more to benefit everyone involved improve going above and beyond the call of duty expand
  • 34. Document Co-Authoring spelling grammar basic input retain purpose structure content brainstorming (real input) improve how could we make this great? expand
  • 35. Sharing Learning and Best Practice it will make me less valuable retain what could we learn together? improve how could we put a dent in the universe? expand
  • 36. Working Out Loud I don’t want to know you just had breakfast retain what could we learn about each other for mutual benefit? improve just imagine what we will discover! expand
  • 37. Care About/Sharing in Action this is culture retain improve expand
  • 38. This is Culture trust opportunity engaged passion retain improve expand
  • 39. This is Culture trust opportunity engaged passion retain improve expand
  • 40. Then Understand collaboration behaviours If We want to improve adoption So That Improve ways of working together
  • 41. IMPROVE 1 Small changes, done repeatedly. Culture is enacted (daily)
  • 42. IMPROVE 2 Someone has to say “enough.” An executive A manager A team leader An individual
  • 43. IMPROVE 3 Make it real by treating it as such. “Put it in SharePoint.” “Strategic initiatives.”
  • 44. IMPROVE 4 Actions reveal beliefs.
  • 46. Where Are You Today? retain improve expand
  • 47. Where Are You Today? retain improve expand
  • 48. 48 Michael Sampson The Michael Sampson Company michaelsampson.net @collabguy

Editor's Notes

  1. Write down what is top of heart for you - did you have a good year? For me - did I get another book written and published? Don’t make it about money or financial in measure.
  2. Job requirement - part of job description, serving the client Creates or opens new opportunities It builds reputation and credibility Other people need me to share - it is humanity to do so, helping others