Introduction<br />Started in 1998 with 67 personal clothes, GOONJ was an organization which say to the clothing needs of the needy by transferring secon hand clothing to them.<br />Today GOONJ is channelising more than 40,000 kgs of material every month. <br />GOONJ has its own offices in seven cities and voluntary set-ups in few other cities. Implementation in different parts of 21 states, working with over 150 partner groups including Indian Army, Ashoka Fellows, social activists, Panchayats etc. <br />A five member governing body, over 300 volunteers-spread all over, headed by Anshu Gupta, an Ashoka Fellow, as the Founder Director of GOONJ. <br />
Introduction<br />VISION<br />Making clothing a matter of concern as a basic need..<br />OBJECTIVE<br />Spread awareness about the concept at a level so that anytime an urban household thinks of disposing off reusable material it should have a channel to reach it to the most needy. <br />MISSION<br />Re-positioning cloth and other underutilized material, beyond charity, adding dignity and turning it into a big resource for development. Spreading the idea beyond geographical boundaries so that world over people think of clothing as a basic need and a subject to work on..<br />
The Problem<br />Absence of culture and mechanism to transfer excess and unused material from rich to poor.<br />35% population in India impoverished with unfulfilled basic needs of shelter,food and clothing.<br />Existing donations not in sync with regional differences<br />Regular collecting agencies not capable enough to meet end user demands.<br />No credible system of sustainable collection.<br />India will have more than 40 per cent, i.e. over 400 million people, clustered in cities over the next thirty years (UN, 1995). Modern urban living brings on the problem of waste, which increases in quantity, and changes in composition with each passing day.<br />India will probably see a rise in waste generation from less than 40,000 metric tonnes per year to over 125,000 metric tonnes by the year 2030 (Srishti, 2000). <br />
Problem<br /><ul><li>Rural poverty a pressing concern and is caused by the lack of opportunities and resources</li></li></ul><li>Role of Goonj<br />
Work Flow: Collection<br />Collection at community hubs like schools and residential societies.<br />COLLECTION MODEL.<br />Theme based collection to meet specific needs of the beneficiaries. For example, Rahat Winters is the theme for collecting woolens for near snow line villages in hilly regions.<br />Scrap cloth is collected from tailors.<br />
Theme based collection to meet specific needs of the beneficiaries. For example, Rahat Winters is the theme for collecting woolens for near snow line villages in hilly regions.<br />Branded clothes, such as from benetton which remain unsold and are rejected are collected and tags from them are removed.<br />
Collected material is audited and taken to Goonj centerIt is washed, repaired and sorted. Sorting is done according to size.<br />Sorting is done on the basis of statistical data mined as part of Goonj’s extensive market surveys.Example: Average waist size for rural male 26”-32”. Average waist size for urban male 34”-40” <br />
Metal scrap is collected.<br />All staples from stapled sheets in offices are also sorted.<br />All collected metal wastes such as paper clips, pins and staples are then sold as iron. These collected quantities are huge.<br />Old books are also collected.<br />
Old toys are also collected in order to set up activity centres in villages<br />Collection of waste stationery is also made from colleges where often one side of the sheets used are left blank. Notebooks are made out of these.<br />
Work Flow: Distribution<br />Distribution network in 14 Indian states. The distribution model is designed to strengthen local partners of Goonj.<br />. In order to maintain the integrity of the process, these organizations are carefully selected on the basis of stringent reference checks. <br />Distribution partners collect data determining specific needs of the target communities in their areas.<br />Records of receipt- visual (photos or videos) and signatures or thumbprints- are taken when consignment reaches target community<br />The records of the receipt are sent back to the donors to acknowledge. While the consignment is distributed.<br />
Matching Demand and Supply<br />SUPPLY<br /><ul><li>Donor attitudes are changed about unused articles and clothes at home.
Goonjendeavours to create a culture of Giving and not Discarding.
These efforts are in the direction of creating enough supply for the cause.</li></ul>DEMAND<br /><ul><li>Detailed market surveys and consumer insights used to match the specific demand needs.
Factors like Gender, lifestyle ,regions, climate etc are used to understand the needs.
Eg, in the south and the North East women wear more of night gowns</li></li></ul><li>USP of Goonj<br />Self sustainable and scalable model<br />Strong and growing network of partners<br />Minimizes operating costs as a result of expansive volunteer network and minimum core staff<br />Transforming cloth into a resource and not just charity.<br />Complete urban wastage recycling<br />
Goonj Initiatives<br />. <br />RAHAT<br />EK JODI KAPDA<br />VASTRA SAMMAAN<br />RECYCLING A STEP AHEAD<br />PRATIBIMB<br />WOMAN HYGIENE<br />GOONJ<br />SCHOOL TO SCHOOL<br />CLOTH FOR WORK<br />
School to School<br /><ul><li>Establishing a relationship between urban and rural schools by channelising school supplies from one to another.
Building a sense of empathy among urban children towards the needs of their rural counterparts. </li></li></ul><li>Pratibimb<br />Initiated in 2006 , Pratibimb is an annual one to one interaction event between urban and rural children to further cement the relationship between them as also to move them away from the bias led donor beneficiary mindset. The event has not only proved to be a great success, it has opened up many minds and become GOONJ’s flagship event. <br />
VastraSamaan<br />VASTRA-SAMMAN<br /><ul><li>Nationwide movement highlighting the importance of cloth as a basic need of poor.
Started with 67 personal clothes, now reaching over 40000 kgs of material every month. </li></li></ul><li>Rahat<br />RAHAT<br /><ul><li>Initiative for reaching relief in natural and human made disasters apart from annual disasters like floods and winters, active since the Chamoli earthquake in 1999.
RAHAT Winters is aregular campaign to build up awareness on treating winters as an annual disaster. It seeks support of people to reach material in the villages where countless people die or suffer due to the scarcity of a basic pair of clothing or cut jungles to keep themselves warm.
Turning Tsunami wastage into a resource: A first of its kind initiative; after tsunami GOONJ worked on over 2 million pieces of waste or undistributed clothes. Around 50 women worked for two years and converted every single unit of this massive wastage into a valuable cloth or product; right from school bags to sanitary napkins. </li></li></ul><li>Cloth for Work<br />Cloth for Work<br /><ul><li>The implementation of VASTRASAMMAN takes place through Cloth for Work where clothes and other material are not provided as charity but as a development resource.
Initiating village level development activities, such as building of wells, roads and villages and using cloth as a motivation
Adding an element of dignity to the recipients in the process</li></li></ul><li>Women Hygiene<br />Not just a piece of cloth; clean cloth sanitary napkins<br /><ul><li>Addresses a basic need of village women, by providing clean cloth sanitary napkins.
GOONJ is actively campaigning in rural & urban India to generate awareness on this taboo issue.
They provide a pack of 5 cotton strips at only 3rs and often distribute it free.</li></li></ul><li>Recycling a Step Ahead<br /><ul><li>Converting waste paper and cloth into a range of useful products.
Two different ranges are developed keeping in mind the utility in urban and rural/slum India. School bags, tents and mats are developed for rural areas
A range of fancy bags made out of various fabrics, yoga mats made out of saris and wallets are developed to suit the urban demands.
Further, t-shirt and hoisery material used to make under garments
Baby beds made out of ultimate wastes</li></li></ul><li>Ejjodikapda: Whirlpool & Goonj<br /><ul><li>Ekjodikapda is a CSR initiative undertaken by Whirlpool with Goonj.
It is a simple campaign for donating used clothes and bringing a smile in the life of someone.
Aims at keeping the dignity intact alongwith addressing the need of clothing</li></li></ul><li>Innovation Sandbox<br />
Goonj within the Sandbox<br />ENVIRONMENTAL SUSTAINABILITY<br /><ul><li>The primary function of Goonj, Recycling, is in perfect allignment with this principle. They utilize all sorts of wastes, right from clothes to something as minute as staples.
This initiative mitigates the problem of pollution emanating from waste material and creating health hazards.</li></ul>SOCIAL EQUITY<br /><ul><li>Transferring the excess from the rich to the needy and poor.
Bringing together urban and rural kids through events like Pratibimb and reducing the class divides
Creating a culture of Giving</li></ul>RULE OF LAW –INDIVIDUAL RIGHTS<br /><ul><li>Through strict audits and transparency in its operations it maintains all legal requirements.
It promotes the individual rights of dignity and access to basic neccessities.</li></li></ul><li>Goonj within the Sandbox<br />TRANSPARENCY IN TRANSACTIONS<br /><ul><li>Audit of all collections is made.
Donors know how their contribution will be used and what will be its destination</li></ul>GLOBAL SCALABILITY<br /><ul><li>Goonj is unlike prior small scale initiatives with limited reach and resources.
It is spread nationwide by adopting effective distribution models and by partnering with over a hundred organizations
It can therefore scale globally also on similar lines.</li></ul>NEW PRICE-PERFORMANCE LEVEL<br /><ul><li>The revenue model of Goonj is commendable. It works on a strong base of donations and volunteers. Hence there is mostly no price involved in its deliverables.
For its sanitary napkin initiative, it sells a packet of 5 cotton strips at 3rs. Which is way below even the cheapest substitute available in market.</li></li></ul><li>Impact<br />EMPLOYMENT GENERATION<br />People are employed in the making of bags, mats, wallets etc.<br />COMMUNITY DEVELOPMENT<br />Under Cloth for Work people work in small projects such as building bridges, digging wells etc. This helps in development of the villages where this program runs.<br />HEALTH & HYGIENE AWARENESS<br />Goonj provides sanitary napkins to women and also educates them about its use and basic hygiene.<br />With warm clothing provided by Goonj, less people fall ill in the winters and die out of cold.<br />GREATER URBAN RURAL PARITY<br />Through its spreading volunteer network and events like Pratibimb, urban India becomes more aware of rural needs.<br />Transferring of unused excess from the rich to the poor.<br />SUSTAINABLE ENVIRONMENT<br />Goonj is a successful model of waste recycling and thus reducing waste induced pollution.<br />