Social constructionist thinking can help address some challenges in entrepreneurship research. It provides a way to theorize the relationship between structure and agency without forcing a dualist view. Social constructionist ideas examine how entrepreneurial practices are constructed through the interaction of individual agency, industry structure, and wider social and economic factors. They also allow investigation of different levels of analysis while bridging issues of agency and structure. Social constructionist thinking is useful because it offers a means to theorize how and why entrepreneurial activities occur in relation to various contextual influences.