Social commerce
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Presentation on social commerce at e-nnovation conference in Poznan, Poland. It stresses out that mobility is changing e-commerce.
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Social commerce
This document discusses social commerce and the laws related to social advertising. It covers how reviews, ratings, and word-of-mouth marketing can influence purchasing decisions. Social strategies like user galleries and forums are mentioned. Psychological factors that can impact persuasion are also reviewed, including conformity, scarcity, and reciprocity. The document outlines best practices for social advertising and laws such as the FTC Act, Lanham Act, CAN-SPAM Act, and COPPA that govern advertising on social media.
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Here is the layout,
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The digital economy is entering a new era that presents unprecedented challenges for all CEOs. This has given rise to new opportunities for luxury brands that request a new approach to e-Retail management.
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This presentation is a primer for traditional creatives that want to be more “digital”.
If you consider yourself a traditional creative in advertising, you need to know this stuff because the younger generation isn’t going to distinguish between digital and traditional, to them it will all just be “creative”.
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-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
Retail, luxury and fashion affiliate marketing
Luxury Marketing is often seen as behind the times within digital and affiliate marketing specifically, but now with an influx of bloggers and content sites being thrown into the marketing mix, alongside increasing confidence in the channel means that luxury businesses are not only embracing affiliates but potentially leading the way.
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The document lists winners of the 2015 Social Media Maven Awards across various categories. It recognizes 13 retailers for their achievements and innovations with social media, including Kohl's, Belk, Claire's, Lilly Pulitzer, Jamba Juice, Adore Me, Saddleback Leather Co., Softlips Lip Balm, Staples, Yes Sir, Marc Jacobs, DollarDays and Lorna Jane. Short case studies are provided for several winners, highlighting their social media strategies and campaigns that drove engagement, sales and awareness.
The Drum Network Webinar: How To Be Social In 2015
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Cult LDN is an award-winning digital communications agency. We create brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
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In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
MSPA Istambul (in english)
- With the Internet, we need to start thinking differently as the new functionalities of the World Wide Web are leading to profound changes in how we see the world and how individuals behave.
- The Internet landscape is constantly changing, with more and more user-generated content and users connecting through their smartphones. Brands can no longer rely on traditional marketing approaches.
- Customers now want a dialogue with real people, not just brands. They are more informed and connected than ever before and expect companies to welcome them as individuals and listen to their needs, tastes and feedback. Companies must adapt to this new environment of "social products", "social places" and constant interaction.
Discussion an example for your experience about any company conductive e-comm...
Discussion an example for your experience about any company conductive e-comm...Noakhali science and technology university
some information on Discussion an example for your experience about any company conductive e-commerce? you can include any necessary chats, groups, etc. which were harmful or helpful to your experience.Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...
Td Digital Day 13 Octobre 2011 Evénement organisé par TradeDoubler. Thème de la journée, innovez pour performer Animateur : le point du vue du Social Media Club, par Pierre Yves Platini #fabernovel #socialmediaclub #satellinet #tradedoubler #tddigitalday
eBusiness: a social experience
Yannis P. Triantafyllou is an experienced marketer, entrepreneur, and founder of To ATOMO marketing agencies in Athens, Greece and Sofia, Bulgaria. The document discusses how digital marketing and online communities are becoming increasingly important. It emphasizes building communities, listening to customers, and focusing on customer experience through social media and mobile technologies. Marketing now requires community management skills and facilitating human-to-human connections through stories and shared values.
Research Inspiration Run
The document summarizes key points from presentations given at the Research Inspiration Run 2010 event. Speakers discussed topics like how data mining models can be improved by incorporating macroeconomic factors; the need for holistic analytical solutions instead of siloed applications; how market research needs to change to keep up with the future, such as becoming more experiential; and how marketers must adapt to new generations of digital native consumers and the changing media landscape.
Location Based Marketing: what's in for me?
Location-based marketing uses location data to provide relevant ads and offers to consumers. It has evolved from early proximity-based models driven by technology to new approaches driven by consumer apps and social networks. Current approaches emphasize relevance, relationships, engagement and incentives to check in at locations. The value is moving beyond just location to tagging various objects and content to drive highly relevant ads. Privacy and ensuring benefits for both businesses and users will be important as location-based services continue to grow.
Marketing, Get Real! No More Bullshits
Marketing is a social process of creating, offering, and exchanging products and services to satisfy needs and wants. It should provide value to customers rather than just focus on advertising or appearances. Creative marketing approaches like partnerships, viral campaigns, and analyzing customer needs can help provide value and attract users even with limited budgets. Success requires perseverance in learning from failures and getting the strategy right once.
Rethinking marketing...
My Keynote presentation during the 1st Social Media Day - North Stage that took place in Thessaloniki, Greece at 21.02.2018
Yannis P. Triantafyllou
This document profiles Yannis P. Triantafyllou, the CEO of ToATOMO, a marketing and international business advisory firm. It provides biographical details on Triantafyllou's over 20 years of experience in marketing and senior management for technology and industrial companies in Greece and Europe. The document also outlines ToATOMO's vision and values in helping people and brands connect online through communities. It discusses some of Triantafyllou's views on trends in digital marketing, the importance of building communities, and keeping the human element central to marketing strategies.
Future of Retail and Consumer by Matt Holt, OgilvyOne
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
Advertising 2020 rubinson v f
The document discusses forces shaping the future of advertising, which include: all media becoming digital, interactive, and connected across devices; mobile life bringing together consumer and shopper marketing; and ideas spreading socially. It envisions advertising in 2020 being primarily based on behavioral modeling rather than demographics, integrated with shopping apps and the path to purchase. Marketers will build brand audiences through social media and offer compelling content optimized for mobile to connect advertising to shopping via apps. Advertising will have interactive and social aspects to bring messages and offers to the point of purchase.
Facebook Developers Conference. Social Networks - An Agency Perspective, by S...
A hastily prepared but very interesting presentation entitled: Social Networks - An Agency Perspective.
Adam Graham from Saint talks at the May Facebook Developers conference from the perspective of an advertising agency.
Video of this talk available here: http://www.facebookgarage.org.uk/?p=70
BCG Study 2016 - Digital or Die
Digital technology is transforming the luxury goods industry. Nearly 60% of luxury sales are now digitally influenced, as consumers research and shop for luxury brands online. Younger consumers especially expect seamless omnichannel experiences from brands across physical and digital channels. To attract new customers and drive growth, luxury brands must adopt a digital mindset and strategy that integrates digital technologies throughout their business, from marketing to customer insights to distribution.
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
World Innovation Forum 2010 at New York City, Presentation by ex-Chief Scientist, Andreas Weigend on Social Data Revolution
digital marketing strategy - what happened to top of the pops?
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience, and social interaction versus interruptive marketing of the past. The rise of digital natives and new media like Facebook requires companies to rethink their online strategies and presence to build relationships with customers.
digital marketing strategy - social media
The document summarizes changes in technology and customer behavior that are impacting businesses. It notes that established companies need to move from passive to active engagement online to better connect with customers. Customers now expect choice, convenience and community through digital channels. The rise of social media also means companies must be part of online conversations to build trust and relationships with customers.
Crafted Media: how to find your customers online
The document provides tips on how to find customers online through search engine marketing, social media, and local search. It emphasizes building relationships with customers through social media by engaging in conversations, becoming a trusted source of information, and influencing discussions. It also stresses the importance of having an online presence across multiple platforms where customers are actively searching and engaging, with a focus on local listings, reviews, and citations to maximize search engine visibility and drive traffic.
Digital Trend Study 2022 - "New Digital Fronts".
Space and Lemon Innovations gathers all digital and innovation trends in a yearly trend study.
Business are ahead of new digital fronts and opportunities: permanent tech upgrades, new online storefronts, fight for consumers' attention, and two big waves: metaverse and blockchain. What a 2022!
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
This document discusses how digital and physical retail experiences are converging. It provides examples of brands that are merging digital and physical elements, such as Burberry broadcasting live catwalk shows to stores and mobile devices. It also discusses how technologies like RFID, mobile phone penetration, and the Internet of Things are influencing the customer experience. The document emphasizes the importance of connecting with customers across their entire journey from awareness to advocacy through both digital and physical touchpoints in an holistic way. It identifies vision and leadership, digital customer experience, and having a digital transformation team as the three key elements needed for successful digital transformation.
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Discussion an example for your experience about any company conductive e-comm...
Discussion an example for your experience about any company conductive e-comm...
Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...
Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...
Future of Retail and Consumer by Matt Holt, OgilvyOne
Future of Retail and Consumer by Matt Holt, OgilvyOne
Facebook Developers Conference. Social Networks - An Agency Perspective, by S...
Facebook Developers Conference. Social Networks - An Agency Perspective, by S...
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
digital marketing strategy - what happened to top of the pops?
digital marketing strategy - what happened to top of the pops?
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
Santhosh Sagar Reddy, India Retail Practice, ThoughtWorks
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Este documento describe los servicios de una empresa de ingeniería especializada en análisis de redes sociales y posicionamiento de marcas. La empresa ofrece consultoría estratégica para crear planes de marketing y medición de beneficios en redes sociales, así como servicios de gestión de perfiles, reputación online y campañas publicitarias. Adicionalmente, la empresa provee herramientas de análisis de audiencias, engagement, contenido viral y métricas clave de desempeño en múltiples redes sociales.
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Social commerce
- 1. Visibilidad en Internet: memes y Google José A. Del Moral, Alianzo social commerce engaging customers with wireless technologies
- 4. ¿una moda?
- 5. ¿una moda?
- 6. not the first trend!
- 7. super
- 8. hyper
- 9. total
- 10. online
- 11. .com
- 12. e-something
- 13. 2.0
- 14. some things never change
- 15. 2.0
- 16. so what has changed?
- 18. new ways to engage your customers (they want to belong)
- 19. +
- 21. more women online (social + less cost driven e-commerce)
- 22. +
- 25. And the result is called... social commerce, social buying, social shopping, frictionless shopping, new era in e-commerce...
- 26. 5. Integrar social creation of products (crowdsourcing)
- 27. Recommendations
- 28. Recommendations
- 30. Online communities of customers
- 31. Social buying (crowdsourcing 4 deals)
- 33. Social co-shopping (with chat)
- 35. Social co-shopping (on social networks)
- 37. Geolocation of (real) customers
- 38. Geolocation of (real) customers
- 40. Real time price comparison w/ mobile
- 41. Location based mobile coupons
- 42. Social offline ecommerce (NFC)