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Uploaded byJose A. del Moral
Social commerce
The document discusses the evolution of e-commerce towards social commerce, highlighting new methods to engage customers through technology and social platforms. It emphasizes trends such as crowdsourcing for product creation and recommendations, geolocation, and mobile couponing that enhance customer experiences. Overall, it outlines a shift towards more interactive and community-driven online shopping.
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Social commerce
- 1. Visibilidad en Internet:memes y Google José A. Del Moral, Alianzo social commerce engaging customers with wireless technologies
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- 6. not the firsttrend!
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- 14. some things neverchange
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- 16. so what haschanged?
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- 18. new ways toengage your customers (they want to belong)
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- 21. more women online(social + less cost driven e-commerce)
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- 25. And the resultis called... social commerce, social buying, social shopping, frictionless shopping, new era in e-commerce...
- 26. 5. Integrar socialcreation of products (crowdsourcing)
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- 30. Online communities ofcustomers
- 31. Social buying (crowdsourcing4 deals)
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- 35. Social co-shopping (onsocial networks)
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- 37. Geolocation of (real)customers
- 38. Geolocation of (real)customers
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- 40. Real time pricecomparison w/ mobile
- 41. Location based mobilecoupons
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