The document outlines current digital trends, including recent Christmas ads that emphasize family and diversity, trending global hashtags related to popular events, and topical issues involving road safety in Nigeria. It also highlights tech trends such as the release of new software plugins and apps focused on improving communication, alongside marketing trends like Walmart Canada's fundraising campaign for children's hospitals. Overall, the document presents a snapshot of the intersecting worlds of marketing, social media, and societal issues as of December 2020.

1. Digital Trends
7th December, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Recent Christmas Ads
● Trending Hashtags
● Topical Trends
● Tech Trends
● Marketing Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● AdAge
● Retail Gazette

4. Recent Christmas Ads

5. Debenhams
A Giftastic Christmas
For the first time in department store chain’s
history, Debenhams’ Christmas advert
features “real families”.
The campaign, spread across digital, social
media and print, celebrates families of
“dedicated shoppers” and those who reflect
the UK’s diversity – something which
Debenhams said was “important to the brand
DNA”.

6. Notonthehighstreet
#TheMagicOfSmallThings
Excited faces, thoughtful gifts, cosy new
PJs… it’s the small touches that make
Christmas magical. Find unique present
ideas and festive magic from the UK’s
best small creative businesses

7. Dobbies Garden Centres - 1
Mince Pie Dancer
Meet Elaine who features in our
brand-new Christmas ad, living out her
on-stage fantasy while it’s raining
mince pies.

8. Dobbies Garden Centres - 2
Festive Thrills
Meet Freddie the poodle who
features in our brand-new Christmas
ad. He’s living his best life.

9. Dobbies Garden Centres - 2
Decoration Indulgence
Meet Brian who features in our
brand-new Christmas ad, enjoying
the ultimate indulgence of drinking
luxury hot chocolate in a hot tub
filled with baubles.

10. Trending Hashtags

11. Trending Hashtags
Most Tweeted
This snapshot shows the most
tweeted hashtag globally in the
past 24 hours.
#2020MAMA stands for Mnet
Asian Music Awards. Considering
the high popularity of Asian
artists and actors, it is no surprise
that there large conversations
around this events.
The event had a some live
performances by top Asian
artists.

12. Trending Hashtags-
Most Tweeted
This snapshot shows the most
tweeted hashtag in the past 7
days, globally.
#NCT and #SEVENTEEN are
South Korean boy bands that
performed at the #2020MAMA.
These bands delivered the best
performances of the night.
Also, the NCT group also won an
award as the “Favourite Asian
Artist” of the year.

13. Trending Hashtags -
Longest Trending
This snapshot records the longest
trending hashtags in the last 24 hours,
globally.
Here the #NXTTakeOver is at the 4th
place. NXT TakeOver: WarGames was
a professional wrestling pay-per-view
and WWE Network event, produced
by WWE for their NXT brand division.
The 2020 edition took place on
December 6, 2020 at the WWE
Performance Center in Orlando, Florida
and featured NXT's virtual fan viewing
experience called the Capitol
Wrestling Center.

14. Trending Hashtags
- Longest Trending
This snapshot records the longest
trending hashtags in the past 7 days,
globally.
#ImACeleb tops this list. I’m a Celeb...
Get Me Out of Here! is a British reality
TV series in which a number of
celebrities live together in a jungle
environment for a number of weeks,
competing to be crowned "King" or
"Queen of the Jungle".
The 2020 edition saw Giovanna
Fletcher be crowned the first ever
Queen of the Castle

15. Topical Trends

16. #FasholaHatesNorth
Two friends on Saturday, 5th December 2020,
were burnt to death in a terrible motor accident
along Katsina-Dutsinma road.
Two of the friends were identified as Sadiq
Yahaya Zakka, a medical doctor who recently
graduated from a university in China and was
preparing for his NYSC (National Youth Service)
and Auwal Shehu Danfaranshi.
This incident is what brought about the
#FasholaHatesNorth. Thus blaming the Minister
of works for the poor state of roads in the North.

17. #FasholaHatesNorth
#FasholaHatesNorth is a hashtag raised by
Northern Nigerians putting blame on the
Minister of Works, Babatunde Raji Fashola for
the high rate of kidnapping and accidents due
to the bad roads in the Northern part of the
country.
This conversation ignited mixed feelings as
some Northerners believe Fashola should be
blamed, other are of the opinion that Northern
leaders most especially, President Buhari
should be put to blame for the poor state of
infrastructure in the country.
Also, it is no news that the Southerners believe
that the Northerners have misplaced priorities.

18. #FasholaHatesNorth

19. #ASUU
#ASUU, the Academic Staff Union of
Universities, of Nigeria have announced
that the nation wide ASUU Strike would not
end until the Federal Government of
Nigeria, pays all outstanding salaries to the
Union.
ASUU strikes are not novel in Nigeria,
however this indefinite strike which
commenced on the 29th of March 2020, is
the longest strike ever in the history of
Nigeria.

20. #ASUU
The Irony remains that those
in power understand the
standard of education in
Nigeria is very low, as such
they send their wards
outside the country for
quality education.
The snapshot shows the
Head of Nigerian
Universities Commission
(NUC) at his son’s gradation
in the UK.

21. Tech Trends

22. Tracktion
Tracktion Software has released the
Master Mix plug-in, an audio mixing and
mastering audio effect that's widely
compatible with various computer
operating systems. The plug-in is a single
tool that provides dynamic and
equalization control, which simplifies the
process of editing audio without
compromising quality

23. The ‘Reach Phone App’
The 'Reach Phone' app is positioned as a way to
make things a bit more regimented. The app
works by providing users with a second number
to use in mere minutes, which will then route
calls through in a seamless manner.
The app will also allow for texting via the app to
further enhance a professional's ability to keep
their work and personal life separate to prevent
them from merging into one another.
The 'Reach Phone' app is ideal for individuals as
well as entrepreneurs, small business owners
and more by helping them to gain a more
structured approach to professional
communication.

24. Marketing Trends

25. Walmart Canada
Walmart Canada is partnering with the Children's
Miracle Network to support children's hospitals
through its Spark a Miracle fundraising campaign this
year, marking the pair's second annual collaboration.
As a part of the campaign, Walmart Canada is
encouraging donations to the charity by making it easy
for its customers to give at its in-store checkouts and its
online shopping portal. Customers can also show their
support by purchasing a Walmart Teddy Bear either
in-store or online, with $2 from every purchase donated
to Children's Miracle Network. With these donations, the
charity will support 14 children's hospitals across
Canada by helping them to "fund critical treatments and
healthcare services, purchase pediatric medical
equipment, and support research."

26. NOW TV x Martine McCutcheon
For friends and family members that can't meet in
person this holiday season, NOW TV and Martine
McCutcheon launched a doorstep greeting service
called Greetings Gram that's reminiscent of a scene
from Love Actually. The new greetings service is
designed so that fans of the film can send personalized
messages to loved ones for free. The service involves
printing the custom messages on large cards so that
they can be presented on the recipient's doorstep in a
socially distant manner.
This doorstep greeting service was not only created to
help people connect during a holiday season that
looks different than usual but also to kick off NOW TV’s
new Christmas movie season.
Online, there's also a digital version of the Greetings
Gram service.

27. Thank You