Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
The Power of Integrated Marketing: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.
It is a Case study related to Integrated Marketing Communication. Almost four industries cases are observed here such as CPG (Consumer Package Goods), Consumers Retail, Hotel and Hospitality Industry, QSR (quick Service Restaurants.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
The Power of Integrated Marketing Campaigns - Tinhat Creativetinhatcreative
The Power of Integrated Marketing: How consumer product goods, consumer retail, hospitality and quick service restaurant companies use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue.
It is a Case study related to Integrated Marketing Communication. Almost four industries cases are observed here such as CPG (Consumer Package Goods), Consumers Retail, Hotel and Hospitality Industry, QSR (quick Service Restaurants.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
'FMCG: social media and the consumer' looks at the challenges faced by fast-moving consumer goods (FMCG) brands and how social media can be used to connect with customers and drive sales.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
Why is this Session important?
Eureka! You’ve found a problem you’d like to solve and have done the research to validate your business plan. You’ve founded a company, completed your business map canvas, practised your elevator pitch, raised your first lot of funding and are building the MVP. Can’t the marketing and communication plan wait? Where and when does one even start? How much should you budget for marketing and communication? How much is too much? Can you do it all in-house and yourselves or should you hire an external agency?
Necessity is often the Mother of Invention, and any startup founder will realise that publicity, publicity, publicity and sales, sales, sales are key to advancing a successful startup.
At this interactive 100-minute session, you’ll discover the essential tool-kits for an IMC campaign, learn from proven case studies and build the framework you will need to create your very own integrated marketing communication campaign. By the end of the session, you would have at the very least an understanding of what’s next; whether you choose to HACK IT yourself or HIRE A GURU.
Why now?
If you’ve not thought about how you intend to market your startup products or service then you must make this a priority! Your marketing and communication strategy will make or break your business and it is essential to get it as streamlined as possible from the very beginning. A solid marketing and communications strategy forges and maintains connections, allowing your business to work efficiently towards its goals. For those of you who have already put in place your marketing and communications plans this course will offer you ample opportunity to validate your decisions and will provide further inspiration and knowledge.
What it's not?
The interactive talk is organised by Proficeo, and is FREE to anyone interested in attending. CGP companies who are seeking genuine or even comparative quotations are welcomed to request for a proposal from the speaker, but that will be a separate discussion.
Who is it for?
This session is suitable for startup founders and their CMO or marketing communication team who will be executing the tasks. This will be especially useful for CGP companies who are going to market (G2M) and going for growth (G2G).
Can I give this a skip?
Sure – if you are already working with PR and marketing consultants or have engaged an in-house team to formulate your marketing and communication plans, you may feel like you can sit this one out. However, this could be a useful opportunity for you to be exposed to new thought processes and methods that may leave you looking at your current setup in a different light.
For speaker engagement, contact: KL at gointernationalgroup.com.com.
A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure
Social enterprise Manifesto Café set out to be one of the most popular ethical coffee shops in Los Angeles. With a unique infrastructure that included key strategic partnerships with renowned not-for-profit organizations and popular influencers from the foodie community, Manifesto Café quickly became a local destination that attracted diverse crowds and thus, challenged the roles of neighborhood coffee shops in the communities they serve.
Because of their commitment to creating strong customer relationships coupled with a sincere dedication for fine cuisine, Manifesto converted their loyal clientele into advocates that promoted their brand beyond the life of the business.
This café case study demonstrates how Los Angeles-based digital marketing agency Social Mediums curated marketing campaigns for the cafe.
Accenture Social Media PoV - 55m conversations in 55 days Mac Karlekar
While it should come as no surprise that many major CPG brands and retailers are among the top 50 most active social media brands, this new point of view finds different brands are at varying levels of maturity in having a two-way dialogue with consumers. According to Accenture research, consumers want to engage more with CPG brands than with retailers. The success of consumer engagement is making sure fans feel part of the overall brand voice.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
'FMCG: social media and the consumer' looks at the challenges faced by fast-moving consumer goods (FMCG) brands and how social media can be used to connect with customers and drive sales.
Responsible for the creative approach and execution for the project. Project consisted of a 24 page full color advertising plans book for Twitter. I was responsible for designing page templates, overseeing overall design of book, and overall design fluidity. Also responsible for assigning and monitoring other group member's assignments/tasks for the book. Andrey Levkiv helped with the marketing and data management of the entire project. Two other team members helped with this project.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Get Advertising Smart - Direct response in the digital eraemmersons1
Direct Response advertising has evolved in recent years; and as the media landscape adds new ways to engage and to shop, DR will likely only become more interesting and more important.
XISTER IS A DIGITAL CREATIVE AGENCY.
ESTABLISHED IN 2002 IN THE HEART OF ROME, ITALY.
OUR PROCESS GOES FROM STRATEGY TO IMPLEMENTATION.
WE DELIVER NOT ONLY GREAT CREATIVITY,
BUT ALSO FINELY CRAFTED FINISHED PRODUCTS.
WE ARE DRIVEN BY OUR ATTENTION TO DETAIL,
OUR PASSION FOR BEAUTY AND OUR NATURAL ITALIAN STYLE.
The State of the Art of the DLSU Filipiniana CollectionFe Angela Verzosa
presented at a seminar on the State-of-the-Art of Filipiniana Collections in the Philippines, held at the Lopez Memorial Center, Antipolo City, Philippines on Nov. 28, 2000
Credit Matters is a professional licensed moneylender company based in Singapore. The goal of the company is to provide customers’ with the money when they need it.
Presentación del tema "Kirmen Uribe y la identidad plural" del módulo "Disfrutar las Artes - Literatura" del Instituto de Estudios de Ocio (Universidad de Deusto)
ISO 9001:2015: Praktische Inputs zur Integration in Office 365IOZ AG
Seit September 2015 ist die neu ISO-Norm (ISO 9001:2015) in Kraft. P. Renggli und T. Widmer (beide IOZ) zeigten in ihrem Webinar am 21.4.2016 auf, wie mit Office 365 und SharePoint Plattformen für das Qualitätsmanagement aufgebaut werden können und wie sich darin die neuen Anforderungen aus ISO 9001:2015 konkret umsetzen lassen.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
A presentation Chip Grizzard and I gave at the 2016 annual Missions Getaway conference. The topic of the presentation was reconnecting with donors and constituents and optimizing communications for effectiveness.
How To Communicate With Supporters Before, During and After a Fundraising Eve...Bria Sullivan
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
With no face to face selling, virtual fundraising ideas offer many significant advantages Learn how to use technology to bridge gaps in 2021 and beyond.
Masterclass: 25 Ways To Kick Start Your Cross Channel Fundraising!hjc
This exciting session will explore the many innovative ways to attract and retain supporters exposing you to multi-channel fundraising – like you’ve never seen before. What are the different media channels available for fundraising? How hard is it?
In the ever changing demographics of our world, today’s fundraisers need to be on top-of-their-game and embrace new techniques to find supporters and keep the ones you have! We guarantee that you will have fun as you witness the endless ways others have jumped into the age of Google and started to combine direct mail, social network sites, personal pages, digital photos, blogs, video, twitter, widgets, audio podcasts and mobile phones to raise money and build relationships with their supporters.
This fast-paced session, with up-to-date examples from some of the most accomplished and many other exciting fundraising brands will help you master cross-channel fundraising!
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
10 Take-Aways To Improve Or Kick Start Your Symbolic Giving Programhjc
It's the perfect time to introduce, or improve, your symbolic giving campaign for this holiday! This exciting session will explore how organizations of all sizes can take advantage of the growing demand of donors - young and old - to make symbolic gifts.
Many people call symbolic giving the 'Oprah-facation' way of giving. This session will feature tons of real examples and results to help you better understand how symbolic giving can work for you - whether you are a large or small organisation.
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
Similar to The Integrated Campaign Approach: Tools to Increase the Effectiveness of your Direct Mail Program (20)
Retaining Your Donors: Effective Techniques for Stewardship and CultivationJann Schultz
Jann Schultz shares with you how knowledge and skills developed in the for-profit world to build customer loyalty have been translated and implemented at Operation Smile to retain committed donors. With so much choice for donors it is of vital importance that once you have acquired a donor that you keep your donor, just like the importance of building loyal customers in the for-profit world. Find out why effective techniques for DONOR FIRST stewardship and cultivation are of vital importance.
Saying "Thanks!" Instead of Asking "Please?" Jann Schultz
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Stacey Baxter, USA Retention and Engagement Director, Compassion International, July 2013. Two organizations with very different acquisition strategies review the results of their welcome and acknowledgement programs, sharing how thanking donors on a regular basis and expressing gratitude without an ask for a gift is an important piece of the donor relationship puzzle.
Presented to Project Management Institute, Hampton Roads Chapter, Feb 2011. This case study examines the Donor First program developed by Jann Schultz, examining donor touch-points, defining multiple projects and designing a program to engage and retain more donors while delivering long term value.
Presented by Jann Schultz, AVP Donor Services, Operation Smile and Angel Aloma, Executive Director, Food for the Poor, July 2013. Learn proven strategies from our experts to optimize long term value of your direct response donors by moving them up the giving pyramid. Utilizing case studies, this presentation will offer proven concepts regarding development of donor pathways, messaging and offer development and highly personalized contact strategies to optimize donor value.
Measuring and Managing Donor Commitment to Raise More MoneyJann Schultz
Presented by Jann Schultz and Josh Whichard. Lots has been said about the need to create, maintain and grow donor relationships. What has been missing is an empirical, proven framework to measure the strength of the donor relationship AND identification of the touch points and actions your organization can take that influence donor attitudes. Learn insights that are a requirement for organizations to plug their leaky bucket in order to re-establish a path of sustainable long-term revenue growth.
Donor First: Building Loyalty and Engagement Jann Schultz
Donor retention is critical for maintaining fundraising programs in the current economic downturn. Discover how Operation Smile has implemented “Donor First” strategies to effectively nurture and efficiently build long lasting relationships with constituents who financially support, volunteer and advocate for the organization.
Breaking Through the Noise Part II shares the strategies Jann Schultz has implemented at Operation Smile to hear their donors and the insights gained from the interactions with donors. Learn why you must be developing strategies and implementing methods so that you can hear your donors through the day to day background noise. It is imperative that you listen to what they have to say and take action. Listen or lose them.
Harvest The Voice of the Donor - Case Study DMANF August 2008Jann Schultz
How do you leverage your donor services functions in a way that is more than a cost center? Utilize the contact with your constituents to harvest the voice of the donor, gather useable marketing information in a timely way and translate it to increase donor loyalty and long term value.
How to Break through the Noise and Engage Your Donor- Part I - OSI Case StudyJann Schultz
In this Case Study learn how Jann Schultz, Director of Donor Relations brought the #DonorFirst Commitment and philosophy to Operation Smile in 2007 to build a unique donor service experience that would break through the noise and be a key-differentiator within the non-profit sector for Operation Smile and their donors, volunteers and advocates.
Presented at the DMA Non Profit Conference, Washington DC, January 2008
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your Direct Mail Program
1. The integrated campaign approach:
How to use communications tools to increase the
effectiveness of your direct mail program
Lois Ephraim
Creative Director
Russ Reid
Jann Shultz
Director of Donor Relations
Operation Smile
3. 3
―We need a new word for over.‖
-Carrie Bradshaw
4. 4
―Gone are the days when nonprofits could just shine the spotlight on
themselves and hold out their hands. That lazy, ineffectual approach of
talking at donors is so over that we need a new word for how over it is.
The word ‗donor‘ itself even seems one-dimensional these days
because it simply doesn't speak to the depth of the relationships
supporters are looking to build with their organizations of choice….
5. 5
…Relationships with donors are very much like those with friends,
family members and spouses, etc. Neglect, arrogance, abuse and
other negatives are just as damaging; respect, nurturing and
communication are just as beneficial. As in the best interpersonal
relationships, it pays to be honest, to be genuine, to be vulnerable, to
be the best ‗you‘ you can possibly be and go from there.‖
Fundraising Success
August 2011
7. Integration is using every channel possible to
engage donors
Mail
Phone
E-mail
Website
Social Media
Video
Personal reps
Teleconferences
7
Pay particular attention to importance/value of the donors
8. The philosophy of integration
• The cliché is true: the total is greater than the sum of its parts
• Donors don‘t behave as linearly as we would like them to
• More touch points lead to more effective campaigns
8
9. 9
The heart and soul of integration:
Look at it from the donor’s perspective, not yours!
21. Direct mail donors with email addresses are as
much as 150% more valuable
• Effective use of integration shortens time to 2nd gift
• Increases retention —more than double one-time first year
givers
• Not only higher retention
• 50% more gifts
• Average gift that is 65%+ higher
Source: Amergent. www.amergent.com
21
22. Mail versus online? Or mail and online?
22
41%
44%
57%
77%
71%
61%
54%
38%
25%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18-24 25-39 40-54 55-69 70+
Mail
Online
25. 14%
17%
0%
5%
10%
15%
20%
Refused phone donation Pledged phone donation
(excludesphone gift)
Lift inincome per donor, post-call
25
How a live phone call affects subsequent giving
• Giving behavior was monitored for 5 months after donors
received a live phone call.
• Even when the donor refused to donate by phone, subsequent
giving was 14% greater than for donors who weren‘t reached by
phone.
Both panels were compared
to like donors who were not
reached by phone.
26. 26
More truths from Jann
• Partner with the right telemarketing vendor
• Train the staff yourself
• Operation Smile Donor First Philosophy
• Welcome to ―my‖ team
29. 29
How to approach donors giving at mid-levels
• Invest carefully in donors who represent a disproportionate
amount of your revenue.
• Develop customized offers that let donors achieve measurable
impact.
• Create a cultivation environment that is dynamic and flexible.
• Measure success at both the program, campaign and donor
levels.
30. Challenges
• Healthy donor file of donors who had given the gift of a $240
surgery
• Previous cultivation approach: minimal versioning and customized
dollar handle asks
• Wanted them to give again AND upgrade
• Needed to raise net income!
30
36. 36
Offer:
Your donation today will help us provide surgeries
to waiting children in countries like Rwanda.
Because of a generous matching donation, your gift
will double in impact
38. 38
Integrated Touchpoint strategy:
Voicemail blast (Date)
Direct mail
main drop (Date)
chaser (Date)
Two emails (Date) (Date)
Telefundraising call (Date range)
plus pledge acknowledgement VM message
56. 56
Campaign results – the impact of integration
• The high-value audience selected for this campaign had a 383%
higher response rate and 86% higher average gift than what is
typical for other campaigns.
383%
86%
0%
100%
200%
300%
400%
Response rate Average gift
Middle donor campaign lift
Campaign metrics were
compared to year-long average
metrics for this audience.
57. 57
Campaign results – the impact of integration
• Exceeded campaign projections raising twice the gross revenue
forecast and 3x the net revenue compared to prior campaigns.
Tele-fundraising impact
• The phone channel generated 30% of total revenue
• Phone pledges fulfilled at an astounding 85% rate.
• Raised $9 for every $1 invested in tele-fundraising at a cost of
just 11 cents per dollar raised.
59. 59
Could Operation Smile—known for its surgery offer—
create a Holiday Giving Catalog filled with offers and
products that would inspire donors to give life-
changing gifts in the names of family and loved ones?
Especially during an economic downturn?
Our challenge
60. 60
Operation Smile decided to plunge ahead and test. We created
the first Holiday ―mini-catalog‖ in 2008, and launched full-size
catalogs, an e-commerce website and digital campaigns in the
following two years.
61. 61
The integrated Holiday Giving Catalog Campaign
included:
• Print catalogs: creatively position an array of products (giving
opportunities) that would drive both low-end and high-end
donors to respond online, as well as through mail and phone.
• Online catalog: employed best e-commerce strategies.
• E-mails: targeted various audience segments during the holiday
shopping season.
• New media opportunities: including search and banner ads to
create an integrated digital campaign.
• Phone Blast: reminded donors to shop
• Videos: demonstrated the impact of the gifts!
62. 62
The primary creative messaging was to ―Give smiles this
season‖ with a selection of surgery related products—
ranging from $25 to $6000—that would inspire donors to
shop for gifts to give in the name of a loved one.
64. 64
To promote our #1 product—the $240 surgery—we
included emotional stories, compelling before and after
photos, and call outs to watch online videos—all to
demonstrate the impact of this exceptional product.
66. 66
An online e-commerce catalog was developed using products
and visuals from the print catalog—plus exclusive online offers.
67. 67
Gift cards and a selection of e-cards announcing the donation
made in honor of a friend or family member were also available.
68. 68
Incentives were tested to increase average donations—
providing donors with tangible gifts to present to friends and
family during the holidays.
69. 69
A series of e-mails was sent to targeted
audiences over a 10-week period
74. 74
Results included:
• 250% increase in revenue generated through integrated
campaigns.
• 22% increase in online average gift and a 34% increase in
conversion rate.
• Online catalog sales increased 97% from 2008 to 2010.
• Through increased e-mail contacts, more focused direct mail,
and an enhanced online store, the catalog campaign revenue
grew 44% with a 20% increase in average gift from 2008 to
2010.
• Overall, the campaign generated an average gift of $176.
77. 77
What no one wants to talk about
• Donors don‘t behave as linearly as we‘d like them to
• They are often inspired by one channel, but respond to another
• Channel interaction directly impacts results of all media
• Sometimes it takes multiple interactions before donors give
• Simplest - the last channel receives the ―credit‖
• In an integrated environment, this ―fuzzy‖ relationship is common
79. 79
Be Creative
• Measure each channel on it‘s own
AND
• Use bottom line measurement to quantify success
Tolerate results that may not be directly attributable
81. 81
Basic integration
• Same message delivered across multiple channels increases
impact of message
• Identify your primary fundraising channels and complement with
other channel opportunities – if not email, try the phone!
Why?
Donors engaged through multiple channels have higher response
rates, retention and lifetime value.
82. Thank You
Jann Shultz
Director of Donor Relations
Operation Smile
jschultz@operationsmile.org
+1 757.593.6560
+1 757.321.7645
Twitter: @jannschultz
LinkedIn: Jann Schultz
Lois Ephraim
Creative Director
Russ Reid
lephraim@russreid.com
Editor's Notes
MUSIC?JANN - Intro: How is Sex and the City like a DMAsession on multi-channel marketing?
Lois
Lois
JANN: Here are some stat’s from the 2011 Target Analytics Internet and Multi-channel Giving Benchmarking Report.Direct Mail acquisition is responsible for three quarters of all new donors…however, the internet is becoming a significant source of new donor acquisition. At Operation Smile, we are currently conducting match back analysis on our newly acquired donors to see how many of our new online donors were prompted by a recent acquisition mailing. Is anyone else currently doing this?As we are really focusing today on integrated cultivation programs – the question then becomes, is mail still king for cultivation? For organizations participating in the benchmarking groups…the vast majority of gifts are still made through direct mail (79%) – while only 10% of gifts were given online.The value of bringing them in online or through mail – but cultivation through mail still has the greatest response.
LOIS: Let’s take a minute and compare mail and online, two critical channels.Our first observation is this: mail is predominant among older donors, but it’s still well-used by younger donors. Over four in ten donors between the ages of 18-39 have given via mail.Our second observation is this: clearly, online is increasing in importance and value. Comfort levels with the channel rise on a clear, clean trend line as we move from established to emerging donor groups.If you are fundraising in a single channel – you do so at your peril.One thing we find interesting is this nexus in the 25-54 year old group. The donors who will be most important to us in the coming decade seem equally comfortable with both mail and online.
Jann: If we are to build a true relationship with a donor – we must have personal contact. Speaking to a living, breathing person is the right thing to do. So how do we add a personal touch with a donor?
JANN: We had certain challenges that we needed to address with this campaign.We have a healthy file of donors who had given the gift of a $240 surgery, we wanted to leverage this giving history and maximize giving potential.Our previous cultivation approach to this audience had included minimal versioning and some customized dollar handle asksThe bottom line is we wanted them to give again AND upgradeAnd of course we always need to raise more net income!
LOIS – real time campaign
LOIS:STATS: March 6-15, 2010372 Patients Screened248 surgeries providedTeam of 70 people from 5 countriesIn its Inaugural Medical Mission to Rwanda, Operation Smile Creates 248 New SmilesRwanda Chosen after Initial Prescreening Uncovers Hundreds of Suffering ChildrenNORFOLK, Va. – In its first mission ever to Rwanda, Operation Smile, Inc., a worldwide children's medical charity, and Operation Smile South Africa brought together a team of 70 people from 5 countries to carry out a milestone medical mission in Kigali, the capital of Rwanda. In just nine days, 372 patients were screened and 248 facial reconstructive surgeries were performed for children suffering from cleft lip, cleft palate and other facial deformities. The result: new smiles, new hope and a new life for so many Rwandans.The patients included 3-year-old Dancille, who was teased and shunned all her life. And 14-year-old Eugenie, who arrived at the Operation Smile site stunted and malnourished as a result of extreme poverty and her cleft lip. Eugenie was an orphan who, until two years ago, wandered the streets begging for food and shelter. She and her guardian traveled by foot and bus for hours to reach the Operation Smile mission site. Now, along with 246 other children, Dancille and Eugenie are given a new chance at life – able to eat, drink, speak and go to school just like their peers. From March 6-15, 2010, the South African medical team – joined by medical volunteers from the United States, Kenya, Canada and Italy, as well as volunteers from the Peace Corps and the American Medical Student Association – worked tirelessly at the Centre HospitalierUniversitaire de Kigali to provide the highest number of operations ever for an Operation Smile South Africa mission. Rwanda was chosen as a new mission site after Operation Smile South Africa conducted a prescreening in September 2009, when 333 patients suffering from cleft lip and cleft palate were identified. Operation Smile is returning to Rwanda on September 16, 2010 for a six-month post-operative review.
LOIS: The reality. Extremely compelling. Volunteers we could feature. Wanted to take advantage of the first hand experience.
LOIS:
LOIS:
LOIS:
LOIS: Crafting a new offerJANN: GREAT IDEA – hang a poster in the operating room, this is one of our lessons learned – great concept but much more difficult to implement in the field with our volunteer medical teams.
LOIS: easy to read response device
LOIS: Compelling story with photo from a volunteer
LOIS: include an engagement device – mirror stickers
LOIS – follow up package – 7 days after the first mailing
LOIS – emotional compelling story – real time
LOIS: Email sent after package was in homes “we recently sent you a package in a large manila envelope”
LOIS: Deadline reminder
JANN: Tie back to PERSONAL TOUCH, speak to the depth of the relationships supporters are looking to build with their organizations of choice. A phone call can enhance the sense of urgency and provide additional emotion touch.Utilizing a script that was tightly integrated with the campaign creative and offer, a personalized phone call was made by Strategic Fundraising’s telefundraisers to offer more information and solicit donations, with ask levels based on each donor’s gift history. This final phone push was critical to our campaign’s historic success.To further steward donors and boost fulfillment, those who pledged received another recorded phone message from Dr. Magee, expressing gratitude for their continuing support.
JANN: to continue the personal touch, following the campaignDonor Care Team – tie in the message from fundraising success – personal touch
JANN: Not everyone has e-mail. Sending Will back to Rwanda for follow up and telling Habimanas story and connecting with the field for follow up
JANN:The catalog was promoted front and center on the Operation Smile home page. (if we can get the grab - -otherwise, we go straight to the celebrity video)