Social media is about achieving business goals like reducing costs, increasing margins and revenue. It allows organizations to understand customers' wants and views through participation at an individual level. Social media provides insights through analytics. While not a wonderland, social media can make organizations as lucky as Charlie Bucket in finding new opportunities if used properly to engage with customers.

1. Social Business TransformationLittle surprises around every corner, but nothing dangerous March 2011 – Rick Mans – Social Media Lead

2. This is a story of an ordinary little boy named Charlie Bucket. He was not faster, or stronger, or more clever than other children. His family was not rich or powerful or well-connected; in fact, they barely had enough to eat. Charlie Bucket was the luckiest boy in the entire world. He just didn't know it yet.

3. The manyfaces of Social Media, howeverSocial Media is Humaninteraction in a virtualworld

4. No itisn’t a wonderland It is justaboutachieving business goals

5. Reducingcosts

6. Increasingmargins

7. IncreasingRevenue

8. Customers are ahead of business

9. Work is notabout meetings and email

10. Turn customersintoyour promotors

11. Customerscanoutperform all yourdepartments

12. Social Media analytics provide insight

13. Social media enables organisations to participate in the market, at a one to one level, to understand customers and potential customers, wishes, wants and views to the satisfaction of all, (buyer, seller, prospect and partner).

14. Youmightbe Charlie Bucket

15. Maybe you just don’t know how lucky you could be with Social Media

16. Rick Mans Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twitter: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans Your Contact

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23. http://www.zastavki.com/eng/Movies/Films_C/wallpaper-9504.htm

24. http://www.availableimages.com/movies/2005/charlie-and-the-chocolate-factory/pictures-charlie-and-the-chocolate-factory_pph_13.html

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27. http://img.neoseeker.com/view.php?entityid=27201&imageid=327657

28. http://www.fanpop.com/spots/alice-in-wonderland-2010/images/10293069/title/mad-hatter-wallpaperAll images and logos are the property of their respective owners.