The document discusses both positive and negative impacts of social media. It notes that social media has allowed consumers to be ahead of businesses, led to cost savings and increased revenues and margins for some companies. However, it also notes social media has been used for crime, sparked protests like the Arab Spring, and that personal data shared on social media can have unintended consequences. It concludes by stating one must overcome the dark side of social media.

1. Social Media
Welcome to the dark side
August 2011 – Rick Mans – Social Media Lead

2. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com

3. The dark
side has
always been there

4. Consumers
ahead of
business

5. Cost savings

6. Increase
Margins

7. Increase
revenues

8. Impacting
business goals

9. Crowd
Sourcing

10. Crime
Sourcing

11. Flash Mob

12. Flash Buyout

13. Flash Rob

14. Artificial
Artifical intelligence

16. Arab Spring

17. Arab Spring

18. Artificial
Artifical intelligence

22. At least they
are not giving it away

24. Your data
Is out there

25. Your data
Is out there

26. Your data
Is out there

27. Let your friends
know where you are

28. Let your friends
know where you are

29. Let your friends know
where you are
The Montreal Gazette - Sep 22, 1983

30. Let your friends
know where you are

31. Fast food check ins.

35. Or a
married man

36. Or who is
posting on your account

38. Negative
sentiments

39. Results of
negative sentiments

40. Results of
negative sentiments

42. Minority
report

43. Minority
report

44. Overcome the
dark side

45. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com

46. Articles mentioned in this presentation
The Rise of Crime-Sourcing
http://www.forbes.com/sites/oreillymedia/2011/10/03/the-rise-of-crime-sourcing/
Store Buyout
http://www.storebuyout.com/
My Starbucks idea
http://mystarbucksidea.force.com/
'Flash robs' invade Canada
http://www.thestar.com/news/canada/article/1034739--flash-robs-invade-canada
T-Mobile Sing-along Trafalgar Square
http://www.youtube.com/watch?v=orukqxeWmM0
Mechanical Turk
https://www.mturk.com/mturk/welcome
Kuwaiti released after spending 3 months in prison for a tweet
http://thenextweb.com/me/2011/09/28/kuwaiti-released-after-spending-3-months-in-prison-for-a-tweet/
Egyptian sentenced to 3 years in prison for Facebook posts
http://thenextweb.com/me/2011/10/22/egyptian-sentenced-to-3-years-in-prison-for-facebook-posts/
A Face is Exposed for AOL Searcher No. 4417749
http://www.nytimes.com/2006/08/09/technology/09aol.html?pagewanted=all

47. Articles mentioned in this presentation
Actress Sues Amazon for Publishing Her Age
http://www.wired.com/threatlevel/2011/10/actress-sues-amazon/
Foursquare
http://foursquare.com
Please Rob Me
http://pleaserobme.com
Phone could alert burglars
http://news.google.com/newspapers?nid=1946&dat=19830922&id=-E01AAAAIBAJ&sjid=ebkFAAAAIBAJ&pg=4536,715349
Dilbert
http://dilbert.com/strips/comic/2011-05-27/
Syrian lesbian blogger is revealed conclusively to be a married man
http://www.guardian.co.uk/world/2011/jun/13/syrian-lesbian-blogger-tom-macmaster
An Idiot's Guide to Hijacking Facebook Profiles
http://www.theatlanticwire.com/technology/2010/10/an-idiot-s-guide-to-hijacking-facebook-profiles/22549/
Wallmachine
http://thewallmachine.com/
Doodsbedreiging.nl
http://www.doodsbedreiging.nl/

48. Articles mentioned in this presentation
The 13 Craziest Deaths Caused by Social Media
http://www.ranker.com/list/the-13-craziest-deaths-caused-by-social-media/whitney-milam
Twitter joke led to Terror Act arrest and airport ban
http://www.independent.co.uk/news/uk/home-news/twitter-joke-led-to-terror-act-arrest-and-airport-life-ban-1870913.html
Facebook riot calls earn men four-year jail terms amid sentencing outcry
http://www.guardian.co.uk/uk/2011/aug/16/facebook-riot-calls-men-jailed
Google puts a price on privacy
http://searchengineland.com/google-puts-a-price-on-privacy-98029

49. If you liked this presentation, you might like this content as well
Rick Mans & Joël van Gogh - Social Business Transformation How customers change your enterprise DNA
http://www.nl.capgemini.com/expertise/publicaties/social-business-transformation/