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Lets put the social back into social

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Rick Mans
Rick Mans

Social is more than adding a like button on your website. It is about social design. Stay up to date on Social Design on http://socialdesignthinking.com

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Lets put the social back into social
Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com
When Excel was introduced, it was blocked in the workplace. Now Social is being introduced, it is blocked in some workplaces
Fashionistas Digirati Digital intensity Beginners Conservatives Transformation management intensity
Revenue Digirati +9% Conservatives -10%
Profitability Digirati +24% Beginners -26%
Market Valuation Digirati +12% Fashionistas -12%
Too much Social Media activity by companies is just ads and marketing.
The best minds of my generation are thinking about how to make people click ads, that sucks. Jeff Hammerbacher chief scientist Cloudera
Co Connectivity Pa Participation DaData Social Design Elements IdIdentity Tr Trust Sh Shareable
The following examples show Social Design in real life examples.
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity TrTrust Sh Shareable RFI for ING | August 2012 Copyright © Capgemini 2012. All Rights Reserved 26
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable
Social is more than adding a like button to your website. Keep up to date on Social Design Thinking: subscribe on SocialDesignThinking.com
Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

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