The document describes Rns Cinemas' social media promotion strategies for the movies "Kung Fu Panda 2" and "Transformers 3" in 2011. It promoted the movies through branding and pages on its website, Facebook, YouTube, and Twitter. Some key tactics included branded movie pages, competition pages, Facebook tabs, movie poster promotions as Facebook notes, competition announcements as Facebook notes, and "Making of" and star interview playlists on YouTube. The same set of social media platforms and tactics were used to promote both movies.