This white paper discusses innovative ways to improve relationships between users and applications using social media principles. It suggests that users should be able to interact with applications in social ways, such as liking, friending, commenting or tweeting about them. It also advocates empowering users and "toppling IT dictators" by giving users more choice and transparency in their relationships with applications. The paper argues that democratizing users and using social features could lead to more engaged users and help applications better serve business information needs.
Social Networking, Permission Boundaries and User AdoptionMark Phillips
This document discusses factors that influence user adoption of social media features. It summarizes current research on relationships like strong ties, weak ties, and temporary ties. However, it argues this research does not predict which tools people will use. Instead, it proposes examining specific social transactions and whether tools make those transactions easier and cheaper by reducing "permission boundaries," which capture the costs of sharing information online. Tools that facilitate transactions with strong ties through low permission boundaries will see more adoption.
The document discusses best practices for designing digital experiences that protect user privacy, including avoiding "dark patterns" that trick users, being transparent about what personal data is collected and how it is used, and obtaining explicit user consent before collecting or sharing sensitive personal information. It emphasizes designing with privacy as the default setting and embedding privacy into the design from the start.
This document summarizes the rise of augmented reality (AR) technologies and discusses how they will significantly impact laws and society. AR allows digital data to be superimposed on the physical world through devices like smartphones and glasses. Current AR apps overlay information on locations or objects in real-time. Widespread use of AR glasses will truly transform how people interact with information and each other. As with past technological changes, this will necessitate adjustments to legal systems to account for the new realities. The author aims to anticipate these changes through their blog on AR's legal implications.
The document summarizes key points from a presentation about how people's real-life social networks differ from their online social networks. It tells a story about a woman named Debbie who was upset to discover that photos from her friends' wild nights at a gay bar, which she had commented on on Facebook, could be viewed by 10-year-old children she teaches swimming. This highlighted the problem that online social networks do not always match people's real-world relationships and connections. The presentation then covered topics like how social networks have changed the web, the importance of understanding relationships and influence, identity, and privacy on social platforms.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Razorfish Liminal 2011 — Customer Engagement In TransitionZeb Dropkin
This document provides an overview and analysis of customer engagement in an evolving digital landscape. It discusses how the number of ways customers can engage with brands has increased dramatically in recent years through new digital channels. However, customers' underlying needs and priorities for engagement have remained consistent. The document reports on research conducted by Razorfish to understand customer engagement from the customer's perspective. Key findings include that social media is not yet seen as an important engagement channel, and that customers prioritize feeling valued, trust, efficiency and consistency over control when engaging with brands. The research is intended to help brands develop truly customer-centric engagement strategies.
The document discusses how digital experiences are increasingly important for building brands. It summarizes research from a survey of 1,000 connected US consumers. Some key findings include:
- 65% of consumers had an online experience that changed their opinion of a brand, with 97% saying it influenced a purchase.
- Consumers are actively engaging with brands online through activities like following on Twitter (26%) and friending on Facebook (40%).
- Digital experiences are highly effective at driving awareness, consideration, purchases, and recommendations for brands.
- Brands like Uniqlo, Red Bull, Barbie, Nike, Virgin America, and Microsoft's Bing are excelling by putting experiences first.
Social Networking, Permission Boundaries and User AdoptionMark Phillips
This document discusses factors that influence user adoption of social media features. It summarizes current research on relationships like strong ties, weak ties, and temporary ties. However, it argues this research does not predict which tools people will use. Instead, it proposes examining specific social transactions and whether tools make those transactions easier and cheaper by reducing "permission boundaries," which capture the costs of sharing information online. Tools that facilitate transactions with strong ties through low permission boundaries will see more adoption.
The document discusses best practices for designing digital experiences that protect user privacy, including avoiding "dark patterns" that trick users, being transparent about what personal data is collected and how it is used, and obtaining explicit user consent before collecting or sharing sensitive personal information. It emphasizes designing with privacy as the default setting and embedding privacy into the design from the start.
This document summarizes the rise of augmented reality (AR) technologies and discusses how they will significantly impact laws and society. AR allows digital data to be superimposed on the physical world through devices like smartphones and glasses. Current AR apps overlay information on locations or objects in real-time. Widespread use of AR glasses will truly transform how people interact with information and each other. As with past technological changes, this will necessitate adjustments to legal systems to account for the new realities. The author aims to anticipate these changes through their blog on AR's legal implications.
The document summarizes key points from a presentation about how people's real-life social networks differ from their online social networks. It tells a story about a woman named Debbie who was upset to discover that photos from her friends' wild nights at a gay bar, which she had commented on on Facebook, could be viewed by 10-year-old children she teaches swimming. This highlighted the problem that online social networks do not always match people's real-world relationships and connections. The presentation then covered topics like how social networks have changed the web, the importance of understanding relationships and influence, identity, and privacy on social platforms.
Build Your Brand: Make A Name For Yourself Through Effective CommunicationJoe Barnes
Learn the basics of personal brand building through this easy to follow presentation modified for the web. While this presentation was aimed at graduating college seniors, anyone looking to take control of their image, reputation, and success will find useful tips on building a strong brand that will resonate with their audience.
Presented by Nathan Young and Joe Barnes.
Razorfish Liminal 2011 — Customer Engagement In TransitionZeb Dropkin
This document provides an overview and analysis of customer engagement in an evolving digital landscape. It discusses how the number of ways customers can engage with brands has increased dramatically in recent years through new digital channels. However, customers' underlying needs and priorities for engagement have remained consistent. The document reports on research conducted by Razorfish to understand customer engagement from the customer's perspective. Key findings include that social media is not yet seen as an important engagement channel, and that customers prioritize feeling valued, trust, efficiency and consistency over control when engaging with brands. The research is intended to help brands develop truly customer-centric engagement strategies.
The document discusses how digital experiences are increasingly important for building brands. It summarizes research from a survey of 1,000 connected US consumers. Some key findings include:
- 65% of consumers had an online experience that changed their opinion of a brand, with 97% saying it influenced a purchase.
- Consumers are actively engaging with brands online through activities like following on Twitter (26%) and friending on Facebook (40%).
- Digital experiences are highly effective at driving awareness, consideration, purchases, and recommendations for brands.
- Brands like Uniqlo, Red Bull, Barbie, Nike, Virgin America, and Microsoft's Bing are excelling by putting experiences first.
The document discusses findings from research on customer engagement across different channels. It identifies six key elements of engagement: efficiency, personal touch, trust, consistency, relevance, and control. Interviews found these elements were important but their priority depended on the communication channel. The document also describes how Virgin America applied the findings by renewing focus on traditional channels, optimizing experiences, and continuing to engage social customers through programs like Facebook check-ins.
The document discusses the modern data collection model used by technology companies and the costs of "free" online services. It notes that while companies provide useful services, they collect vast amounts of user data. Through questionnaires, terms and conditions documents, and an animated video, the researcher aimed to raise awareness about what data is collected and how it is used. The results found that many participants were unaware of data collection practices or accepted cookies and agreed to terms without reading them. However, some saw benefits to personalized ads. The conclusion is that while data collection enhances the online experience, more transparency is needed from companies on what data is collected and how it is used.
1. Information technologies have stable properties that have unavoidable effects across society and organizations.
2. Those in power, including managers, decide which properties to activate by choosing the technology mix.
3. The interactive approach recognizes that each information technology has dynamic properties determined by how people use it, and that those uses shape society and organizations rather than the technologies themselves.
The document discusses how digital technologies and quantified self-tracking devices are changing how people understand and monitor their health and lifestyle habits. It provides examples of common uses of self-tracking apps for exercise, nutrition, sleep, and vital signs monitoring. While these tools provide convenience and real health benefits, they also introduce new issues around constant connectivity, information overload, and data privacy as personal data is shared with third parties. Overall, the document examines both the opportunities and challenges introduced by the rise of the quantified self.
There has been very little analysis of big data ethics from an Ignatian or Catholic Social Thought point of view. The Jesuit tradition, with its focus on persons and community, as well as the CST tradition, certainly provides some direction for navigating these difficult Big Data questions.
The Future of Humanity
Through our interaction with machines, we develop emotional, human expectations of them. Alexa, for example, comes alive when we speak with it. AI is and will be a representation of its cultural context, the values and ethics we apply to one another as humans.
This machinery is eerily familiar as it mirrors us, and eventually becomes even smarter than us mere mortals. We’re programming its advantages based on how we see ourselves and the world around us, and we’re doing this at an incredible pace. This shift is pervading culture from our perceptions of beauty and aesthetics to how we interact with one another – and our AI.
Infused with technology, we’re asking: what does it means to be human?
Our report examines:
• The evolution of our empathy from humans to animals and robots
• How we treat AI in its infancy like we do a child, allowing it space to grow
• The spectrum of our emotional comfort in a world embracing AI
• The cultural contexts fueling AI biases, such as gender stereotypes, that drive the direction of AI
• How we place an innate trust in machines, more than we do one another
Methodology
For this report, sparks & honey conducted US-focused research on the future of AI. Together with Heartbeat AI Technologies, we examined the emotional sentiment (feeling and emotions) around artificial intelligence in a Heartbeat AI Pulse Survey of 150 people in the US. Tapping into our Influencer Advisory Board and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of AI. We also interviewed leading experts in the field of artificial intelligence.
1. Social media champions are struggling to reconcile its good and bad impacts on society, with concerns that it reduces empathy and harms civic discourse.
2. Emerging technologies like IoT and AI raise serious issues around privacy, security, and job disruption that require thoughtful policy solutions.
3. SXSW panels demonstrated a new maturity in exploring real challenges of technologies like VR, blockchain, and AI rather than just hype, with a focus on human-centered design and experimentation to understand societal impacts.
Location Based Social Networks - Killer App or Blind Alley?Steven Feldman
Luke Razzell and I ran this as a guided discussion at the British Computer Society on 5th March 2009. Then I tried to run through it in 6 minutes at Mashup* Events Being Location Aware on 19th March 2009
LBS Protect offers total protection solutions for law firms, including regulatory compliance and risk management audits, Lexcel accreditation assistance, CPD training, and ongoing support. It helps firms improve profitability, ensure compliance with regulations to avoid sanctions, and reduce professional indemnity insurance premiums. Clients praise the confidence and assurance it provides to manage their business effectively with minimum effort.
The document discusses social networking and provides photos from various social media sites. It includes images from Flickr that are licensed under Creative Commons licenses. It also includes information about Capgemini, a global consulting and outsourcing firm, including their revenues, business solutions, and worldwide delivery model known as Rightshore.
Short presentation to Arup on how consumer mobile applications might influence the design and uptake of mobile workflows within the enterprise.
The secret sauce is context (location, direction, time and schedule)
Social Design for the Microsoft CommunityRick Mans
A presentation on Social Design I did for a community of Microsoft Technology Oriented people. Main focus was to introduce social design as a method to create more simple and more social solutions.
A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.
There is no business like social business #archiweek13Rick Mans
My presentation on Capgemini's Architecture Week 2013 on Social Business. It describes how the world has changed over the years and especially how poorly adapted most enterprises are who are still using 19th century management techniques and processes. It showcases on what you can do with Social Business and what the business value is that you can derive out of it.
Understanding the Role of the Mobile Operator in Mobile Social NetworkingPriya Prakash
Understanding the Role of the Mobile Operator in Mobile Social Networking and the differences between On-Deck and Off-Deck Communities. Presented at the Mobile Web Europe Conference 2008.
How To Use Website Citations In An EssayAngel Morris
The document provides instructions for how to request and receive help with an assignment from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with valid email and password; 2) Complete a 10-minute order form with instructions, sources, and deadline; 3) Review bids from writers and choose one; 4) Receive the paper and authorize payment if pleased; 5) Request revisions until satisfied. The website promises original, high-quality content and refunds for plagiarized work.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
Apps have become hugely popular, with 87% of mobile time now spent in apps rather than on mobile web. People prefer apps over web services as they provide a better user experience for communication and sharing photos/videos. This has negatively impacted phone companies, costing them $23 billion in 2012. However, apps can generate advertising revenue. There are also privacy and social risks, like overuse leading to distracted driving. Overall, apps will continue to evolve rapidly and new laws/technologies may change their role in society over time.
The document discusses findings from research on customer engagement across different channels. It identifies six key elements of engagement: efficiency, personal touch, trust, consistency, relevance, and control. Interviews found these elements were important but their priority depended on the communication channel. The document also describes how Virgin America applied the findings by renewing focus on traditional channels, optimizing experiences, and continuing to engage social customers through programs like Facebook check-ins.
The document discusses the modern data collection model used by technology companies and the costs of "free" online services. It notes that while companies provide useful services, they collect vast amounts of user data. Through questionnaires, terms and conditions documents, and an animated video, the researcher aimed to raise awareness about what data is collected and how it is used. The results found that many participants were unaware of data collection practices or accepted cookies and agreed to terms without reading them. However, some saw benefits to personalized ads. The conclusion is that while data collection enhances the online experience, more transparency is needed from companies on what data is collected and how it is used.
1. Information technologies have stable properties that have unavoidable effects across society and organizations.
2. Those in power, including managers, decide which properties to activate by choosing the technology mix.
3. The interactive approach recognizes that each information technology has dynamic properties determined by how people use it, and that those uses shape society and organizations rather than the technologies themselves.
The document discusses how digital technologies and quantified self-tracking devices are changing how people understand and monitor their health and lifestyle habits. It provides examples of common uses of self-tracking apps for exercise, nutrition, sleep, and vital signs monitoring. While these tools provide convenience and real health benefits, they also introduce new issues around constant connectivity, information overload, and data privacy as personal data is shared with third parties. Overall, the document examines both the opportunities and challenges introduced by the rise of the quantified self.
There has been very little analysis of big data ethics from an Ignatian or Catholic Social Thought point of view. The Jesuit tradition, with its focus on persons and community, as well as the CST tradition, certainly provides some direction for navigating these difficult Big Data questions.
The Future of Humanity
Through our interaction with machines, we develop emotional, human expectations of them. Alexa, for example, comes alive when we speak with it. AI is and will be a representation of its cultural context, the values and ethics we apply to one another as humans.
This machinery is eerily familiar as it mirrors us, and eventually becomes even smarter than us mere mortals. We’re programming its advantages based on how we see ourselves and the world around us, and we’re doing this at an incredible pace. This shift is pervading culture from our perceptions of beauty and aesthetics to how we interact with one another – and our AI.
Infused with technology, we’re asking: what does it means to be human?
Our report examines:
• The evolution of our empathy from humans to animals and robots
• How we treat AI in its infancy like we do a child, allowing it space to grow
• The spectrum of our emotional comfort in a world embracing AI
• The cultural contexts fueling AI biases, such as gender stereotypes, that drive the direction of AI
• How we place an innate trust in machines, more than we do one another
Methodology
For this report, sparks & honey conducted US-focused research on the future of AI. Together with Heartbeat AI Technologies, we examined the emotional sentiment (feeling and emotions) around artificial intelligence in a Heartbeat AI Pulse Survey of 150 people in the US. Tapping into our Influencer Advisory Board and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of AI. We also interviewed leading experts in the field of artificial intelligence.
1. Social media champions are struggling to reconcile its good and bad impacts on society, with concerns that it reduces empathy and harms civic discourse.
2. Emerging technologies like IoT and AI raise serious issues around privacy, security, and job disruption that require thoughtful policy solutions.
3. SXSW panels demonstrated a new maturity in exploring real challenges of technologies like VR, blockchain, and AI rather than just hype, with a focus on human-centered design and experimentation to understand societal impacts.
Location Based Social Networks - Killer App or Blind Alley?Steven Feldman
Luke Razzell and I ran this as a guided discussion at the British Computer Society on 5th March 2009. Then I tried to run through it in 6 minutes at Mashup* Events Being Location Aware on 19th March 2009
LBS Protect offers total protection solutions for law firms, including regulatory compliance and risk management audits, Lexcel accreditation assistance, CPD training, and ongoing support. It helps firms improve profitability, ensure compliance with regulations to avoid sanctions, and reduce professional indemnity insurance premiums. Clients praise the confidence and assurance it provides to manage their business effectively with minimum effort.
The document discusses social networking and provides photos from various social media sites. It includes images from Flickr that are licensed under Creative Commons licenses. It also includes information about Capgemini, a global consulting and outsourcing firm, including their revenues, business solutions, and worldwide delivery model known as Rightshore.
Short presentation to Arup on how consumer mobile applications might influence the design and uptake of mobile workflows within the enterprise.
The secret sauce is context (location, direction, time and schedule)
Social Design for the Microsoft CommunityRick Mans
A presentation on Social Design I did for a community of Microsoft Technology Oriented people. Main focus was to introduce social design as a method to create more simple and more social solutions.
A primer on the leading location based services (Foursquare, Gowalla, MyTown, Loopt, Whhrl and Brightkite) including background, monetization and targeting possibilities.
There is no business like social business #archiweek13Rick Mans
My presentation on Capgemini's Architecture Week 2013 on Social Business. It describes how the world has changed over the years and especially how poorly adapted most enterprises are who are still using 19th century management techniques and processes. It showcases on what you can do with Social Business and what the business value is that you can derive out of it.
Understanding the Role of the Mobile Operator in Mobile Social NetworkingPriya Prakash
Understanding the Role of the Mobile Operator in Mobile Social Networking and the differences between On-Deck and Off-Deck Communities. Presented at the Mobile Web Europe Conference 2008.
How To Use Website Citations In An EssayAngel Morris
The document provides instructions for how to request and receive help with an assignment from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with valid email and password; 2) Complete a 10-minute order form with instructions, sources, and deadline; 3) Review bids from writers and choose one; 4) Receive the paper and authorize payment if pleased; 5) Request revisions until satisfied. The website promises original, high-quality content and refunds for plagiarized work.
Casual Dating App_ An Effective Way To Connect With Each Other In San Francis...Moon Technolabs Pvt. Ltd.
If you’re an entrepreneur who believes that every person in this world deserves to experience love and share it, and if you believe in connecting people, you shouldn’t think twice before investing in the services offered by a reputable dating app development company.
Apps have become hugely popular, with 87% of mobile time now spent in apps rather than on mobile web. People prefer apps over web services as they provide a better user experience for communication and sharing photos/videos. This has negatively impacted phone companies, costing them $23 billion in 2012. However, apps can generate advertising revenue. There are also privacy and social risks, like overuse leading to distracted driving. Overall, apps will continue to evolve rapidly and new laws/technologies may change their role in society over time.
Personal metadata and the opportunities and challenges of working with social networking sites, presentation by N. Osborne, SUNCAT Assistant Project Officer, given at CIGS Web2.0 metadata and issues seminar, Fri 30 Jan, 2009.
Cataloguing Your Friends and Neighbours: Personal Metadata and the Opportunit...Nicola Osborne
Presentation given by Nicola Osborne at the CIGS (Cataloguing and Indexing Group Scotland) Web 2.0 Seminar 2009, held at the National Library of Scotland on Friday 30th January 2009
The document provides tips and best practices for mobile app growth from top mobile growth experts. It discusses strategies for acquisition, activation, retention, and referral growth channels. It includes a mobile growth framework and charts various metrics and tools for measuring mobile growth. The document aims to help mobile developers and marketers facing challenges with growing an app in today's competitive mobile landscape.
The document discusses the potential of mobile research and provides examples of mobile research in action. It describes a case study where a traveler documented their journey from the airport to the plane via mobile texts, capturing emotions at different stages. It advocates that mobile research can provide rich insights into consumer behavior by leveraging the power of technologies like SMS to understand moments of truth.
The document outlines the development of a project called Team Approach to Violence (TATV) which aims to use digital tools like SMS, apps and websites to help residents in Chicago's south side neighborhoods build resilience and tackle violent crime through connection, dialogue and information sharing. It discusses feedback from scoping work with community organizations who want tools for block clubs and mapping positive community events, as well as an app developer who stressed the importance of transparency and response from police. The workshop then focused on designing TATV based on principles of community focus, accessibility, simplicity and sustainability to meet the needs of different users like residents, organizations and police.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
This document provides tips and best practices for mobile app growth and acquisition from experts in the field. It includes a mobile growth framework, discussion of key acquisition channels and metrics, and recommendations on user activation and retention. Specific tips cover getting early press, leveraging existing communities, defining "mobile moments" to drive app downloads, and focusing on quality over quantity for user acquisition.
Users want Magic, create amazing products : TIPS, TRICKS & IDEAS for mobile ...GABRIEL ROSZAK
The document discusses what makes a mobile app "magical" and successful. It argues that creativity and innovation alone are no longer sufficient, and that apps need to fulfill deeper human needs and generate strong emotions. To do so, apps should focus on emotions, dreams, feelings and the unexplained aspects of human experience. They should incorporate mystery and surprise while respecting users as people rather than just consumers. The "magic factor" is described as an essential element that makes people talk about an app and spread it through word-of-mouth.
Intranets and intranet projects - a few ideas and practical things learned.Jonas Söderström
The document discusses lessons learned from intranet projects. It warns that intranet projects often involve internal politics between departments and that one department may claim to be more important than the overall organization. It also notes that intranets are typically run by people focused on words who have little understanding of pictures and are suspicious of them. Another lesson is that calendar features on intranets are rarely used by employees to check schedules, but instead are used by departments to advertise their activities to the rest of the organization. The document recommends using news stories or social features instead of calendars for this purpose. It also discusses challenges with personalizing content and the risk of one person incorrectly tagging information.
This document presents a maturity model for artificial intelligence adoption in enterprises. It outlines four stages of maturity: exploring, experimenting, formalizing, and integrating. It also discusses four macro trends affecting AI success: the shift from screen-based to sensory interactions; from rules-based to probabilistic decision making; from data analytics to data engineering; and from expertise-driven to data-driven leadership. Key aspects of maturity include having a data strategy, using AI in product development, establishing ethics principles, and integrating AI throughout the organization.
The document summarizes a social media workshop for Cambridgeshire Police. It discusses mapping police communities and examining how they use social media. It also reviews Cambridgeshire Police's current social media use and provides examples from other organizations. Risks of social media and trends like the rise of smartphones and citizen journalism are addressed. Attendees participate in exercises to develop a social media policy and strategy for the police.
Onekarte Project: Beta version UX/UI with app demoAlan Arguelles
Onekarte is a startup I have co-founded that aims to bring back the value of personal meetup while leveraging on technology.
Since the project has started, I have learned so much from doing a lot of research, scrappy hands-on experience, and to run as lean as possible. All while acknowledging that I cannot do everything on my own. Throughout my journey, I have met amazing and talented people, but my journey has not ended. I know now that this is just half the battle. Due to some legal matters, I'm sharing an outdated version to everyone and hope that this serves as a guide to someone who is on the same boat as I am.
Social Media: an Obligation, an Opportunity, or a ThreatNinetyTen
Is online social media really a threat, or a great opportunity.
This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)
Case studies from outside of the membership sector will include:
- Channel 4
- Nokia
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
Similar to IT Spring - So this application is your friend? - Whitepaper (20)
Let real people be your brand’s Social Media activityRick Mans
If you haven’t done so already, there is no reason to invest big time in starting up a corporate social media channel. Of course, it is a hygiene measure to have a corporate social media account though will this be your tactic that makes the biggest impact? I don’t think so. Full voice over for the presentation available on http://dontmindrick.com/socialmedia/employee-advocacy-brand-social-media-activity
Social Business Trends on Recruitment Innovation Event #RIE2013 #runitedRick Mans
For the Recruitment Innovation Event I was asked to provide a quick overview on what trends matter for Social Business. It is important to distinguish solutions from trends, even though solutions are highly interesting they change every day, if you can see the big trend than you make the required adaptations to be ready for the future.
Social media is now a core part of business strategy and operations rather than a novelty. Companies must engage customers on social platforms, understand their needs and feedback, and integrate social interactions into all aspects of the business from marketing to customer service. To stay relevant, businesses also need to experiment with new social platforms and features to determine how emerging technologies can enhance their relationships with customers.
Through the looking glass - Using Social Analytics and BI to be a Smarter Soc...Rick Mans
Instead of running to keep in the same place and just using Social Media Data as yet another data source. You now have the opportunity to escape the data arms race and to become a fundamentally different type of business: a Social Business. You can use Social Media Data to create a different and new connection with your customers. You can serve them better, you can empower them to help other customers and you can involve them in your product development processes.
Instead of being a business with just some more data that is still doing the same, you have to opportunity to become a better business, a social business. However will you take the time to stop running and choose a different direction? I truly hope so, since Red Queen organisations are doomed to lose their business to new players that decide do it differently, whether is has been the music industry, the photo industry or any other industry. The ones not participating in the arms race win, that can be new competitors that do not already exists, or it can be you.
Stop running, start transforming your business.
Social is more than adding a like button on your website. It is about social design. Stay up to date on Social Design on http://socialdesignthinking.com
Social seems to be everywhere, everywhere besides in the enterprise. These 11 trends will show you what is happening to your enterprise in the upcoming years and how you can apply it to initiate cost reductions, increase innovation, increase customer satisfaction and enable top line growth.
Social Design - Making it a better cat and mouse game - #socialbydesignRick Mans
My slides for the Capgemini event Social By Design (#socialbydesign) in which I explained how you can apply a set of six social design elements to make a better social experience.
Enterprise Social Media – The hidden treasure #socbiz2012Rick Mans
My presentation on Enterprise Social Media as a hidden treasure on #socbiz12 on May 15th in Rotterdam (socbiz.nl). Since the ROI (both direct cost savings as cognitive surplus) are rather obvious.
At this B2B goes social I presented about Getting Real with B2B Communities and to be more exact about the pitfall of using vanity metrics instead of real actionable metrics. The main reason to do a talk about B2B communities and vanity metrics is because this was also a topic I did 2-3 years ago for B2C communities. Since B2B lacks 2-3 years behind B2C I found this topic rather applicable for reuse in a B2B context. The written voice over can be found over here: http://dontmindrick.com/socialmedia/vanity-metrics-measuring-wrong-thing/
Social by Design - Slides for Guest Lecture Erasmus University RotterdamRick Mans
The document discusses how social media has led to a social revolution and the importance of companies developing a coherent strategy for engaging with customers on social platforms. It provides examples of how a brand called Kita used social design thinking to increase their market share and brand awareness significantly by directly engaging with customers online and offline. The document advocates for the importance of participation at scale, relevance, trust, and sharing in order to successfully leverage social media.
This document discusses social design thinking and how businesses can transform through social strategies. It notes that consumers are now ahead of businesses and that social strategies can impact business goals by increasing revenues, margins, and cost savings. It advocates supporting customers through platforms that allow them to provide feedback, help each other, and promote products. The document outlines principles for social design thinking like making participation scalable, focusing on relevance and trust, and enabling asynchronous and sharing behaviors.
The document discusses both positive and negative impacts of social media. It notes that social media has allowed consumers to be ahead of businesses, led to cost savings and increased revenues and margins for some companies. However, it also notes social media has been used for crime, sparked protests like the Arab Spring, and that personal data shared on social media can have unintended consequences. It concludes by stating one must overcome the dark side of social media.
Social Application Rationalization - Do you like the applications you are using?Rick Mans
The document discusses how social media insights could help organizations rationalize their application landscape. It proposes categorizing applications into four types - sweetheart, janitor, celebrity, and evil stepmother - based on how much users like and interact with each application. Removing a "sweetheart" application would cause an uproar while removing an "evil stepmother" one would make users' lives easier. Tracking social likes and interactions could provide a more informed way for organizations to optimize their application landscape.
Social Business - Guest Lecture at YES!DelftRick Mans
This document discusses how businesses can leverage social media and customer engagement to transform their business model. It provides tips on how to build communities and turn customers into evangelists by caring about each individual, knowing where potential fans are online, leading by example, and making offers that customers cannot refuse. The document also discusses how social transformation can impact various business areas like product development, marketing, production, and services. It provides examples of strategies like supporting customers, integrating feedback, interacting to solve problems, listening to customers, and empowering customers to evangelize the brand.
Social Business Transformation - How customers change your enterprise DNARick Mans
Rapid changes in consumer behavior, fuelled by the ever increasing popularity of social media and the adoption of consumer technologies in the workplace, urge companies worldwide to rethink their positions. People spend more and more time online to connect and interact with friends, to publish opinions, and to purchase goods and services. Employees share their views online, strengthening or weakening the corporate brand.
Social Media is human interaction in a virtual world. Social Media is strongly related to topics such as social networking, social collaboration, micro blogging, co creation, crowd sourcing, content sharing and reputation management.
The essence of social media is human interaction. Transforming your company to benefit from new ways of human interaction, is not about a technology push, lead by new tools, new architectures and new platforms. It is a true transformation of the way you conduct business, how you relate and interact with your customers, your stakeholders and your employees. It is about being part of a huge ecosystem, where your clients, employees, and business partners are all visibly and actively interconnected.
These changes offer exciting opportunities to all enterprises. Opportunities to increase revenue, strengthen brand, reduce costs, attract the right employees, and deliver products and services according to the wishes of their customers.
Social Business Transformation - Little surprises around every corner, but no...Rick Mans
Social media is about achieving business goals like reducing costs, increasing margins and revenue. It allows organizations to understand customers' wants and views through participation at an individual level. Social media provides insights through analytics. While not a wonderland, social media can make organizations as lucky as Charlie Bucket in finding new opportunities if used properly to engage with customers.
Moving from under the radar into plain sightRick Mans
This document summarizes the growth of Capgemini's internal social network, Yammer, from 2008-2010. It started with 38 users in the first month and grew to over 18,500 users by the end of 2010. The document provides tips for getting internal networks noticed, including measuring business benefits, using outside experts, and being patient. It highlights how the network was used for company events and integrating with the internal intranet.
Personal Branding - An original is always worth more than a copyRick Mans
An introduction on how social media can help to build your personal brand. It is not an how to, it provides guidance and insight on what you could do to build a good personal brand
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
IT Spring - So this application is your friend? - Whitepaper
1. White Paper
IT Spring
So this application is your friend?
Some provocative thoughts about the democratization of the user
community and innovative use of social media. If you’re in a position
of providing value to users and if some of our idea’s resonate with you,
then we can only suggest you take the plunge and put some of them
into action. Like us, you’ll benefit from being early adopters. Join the
revolution on Twitter at #ITSpring !
Rick Mans and Mark Smalley, 4 August 2011
1
2. Introduction
In the beginning there was IT…
A short history of the user – IT relationship
Stockholm syndrome
How people rationalize uncomfortable situations
Going steady
Relationships between users and their applications
Are all applications created equal?
A useful classification
Application emotional development
The next step beyond functionality – real usability
The users are revolting
Democratising the users and toppling the IT dictators!
Information management
How to get more out of IT
‘Social’ as design principle
Don’t treat social media as an afterthought
Application socialization
Another way of looking at your application portfolio
So...
What’s next?
Authors
2
3. Introduction
After having written “IT is from Flatland,
Business is from Spaceland”, a paper that
explored the troubled relationship between
business people and IT people, Mark Smalley’s
gaze has wandered off in the direction of the
relationship between users (What a strange
word, ‘users’. What other kind of users are
there? Only drug addicts?) and applications.
From a cool analytical perspective the
relationship is just about input and output but
step back a bit and take another look from an emotional viewpoint.
What do you see? A relationship that varies from hate and loathing to
love and addiction. That’s right: users. Now add the social media
dimension. Rick Mans has co-authored this paper from his point of
view as social media evangelist, contributing innovative ways of
engaging users. This paper shares some stimulating new insights into
the relationship between users and IT and how judicious use of social
media could take it to a higher level.
In the beginning there was IT…
IT users have had a rough ride. Ever since the introduction of IT sixties
odd years ago, IT departments have been acting like divine beings,
telling the users what was good for them. For the first twenty years or
so, IT boffins were treated as incomprehensible but brilliant scientists
who were treated with the same deference as doctors used to be. Yes
doctor, no doctor. But then the inevitable happened and cracks started
to appear. Projects failed to deliver. Costs rocketed. Functionality
didn’t function. IT fell from its pedestal and became a fallen angel,
retreating into a “Just tell us what you want” position, with the implicit
message “and then it’s your fault when it goes wrong”.
3
4. Stockholm syndrome
Users (unlike IT) are regular people and regular people tend to adapt
to uncomfortable situations. People need defense mechanisms in order
to survive. Ever felt happy with an application when you’ve completed
a longish transaction without it having crashed and losing your data?
Yep, that’s the Stockholm syndrome: “a paradoxical psychological
phenomenon wherein hostages express adulation and have positive
feelings towards their captors that appear irrational in light of the
danger or risk endured by the victims, essentially mistaking a lack of
abuse from their captors as an act of kindness”. I think of some
applications as benevolent dictators. You’re obliged to use them and
they direct your actions in a polite but firm way: “Please re-enter your
data”. Including the data that it could have but hasn’t bothered to
save for you.
Going steady
Another human trait is to give things human attributes. So let’s
anthropomorphize a bit. Can applications be happy, grumpy,
authoritative, lazy, reliable, fickly, cruel, stupid, intuitive, responsive,
sexy? Sure they can. Think about it. Now we’ve elevated applications
to a near human level, lets develop a relationship with them. Your
relationship with an application will probably go through a lifecycle
something like this.
• Anticipation – you’re looking forward to getting the app or being
authorized to use it
• Disappointment – Too high expectations
• Resignation – Guess you’d better get used to it
• Acclimatization – It’s not that bad after all
• Frustration – It’s habits are annoying me more and more
• Alienation – The thrill has gone
Seeing as all relationships seem to come with a ‘best before date’, it’ll
probably end up ugly.
So now we’ve established that users have a relationship with apps,
why not formalize it by liking and friending the app? Or disliking or
unfriending? And why not tweet your app? Post cool pics on your app’s
wall.
4
5. Are all applications created equal?
Whereas all men are created equal, some applications are more equal
than others. A useful way of looking at applications is using a transport
metaphor. Trains, Buses, Cars and Scooters. Trains are for mass
transport. They only go from A to B and the timetables don’t change
that often. You wouldn’t think of customizing them to individual need.
And they’re there for years. Buses are also for mass transport but are
more flexible. Cars are in a different ball park altogether. I doubt
whether you’ve felt much attachment for a train or a bus but for a car
it’s a personal statement. And you’re willing to spend an irrational
amount of money for a status symbol. Finally, the Scooter. A cheap
‘throwaway’ item for short distances. You can categorize your own
applications pretty easily. SAP surely can’t anything other than a train,
whereas the apps on your smartphone are probably scooters. An
infrastructural ‘hub’ to connect all of these kinds of applications
together completes the metaphor. Looking at apps this way make it
easier to clarify and justify different behavior and relationships people
have with respect to their applications.
Referring to the ASL Process Framework for Application Management,
the transport metaphor can be used during Application Portfolio
Management (top right of the model).
Looking at applications
from these perspectives
make it easier to
determine appropriate
and policies for release
calendars, change
management etc.
These differing
perspectives also justify
why a policy for a train
application differs from
the policy for a scooter
app.
5
6. Application emotional development
Something that most people have forgotten, of never knew is that
‘computer’ used to be a job description, not a collection of wires and
disks. You could ask these people to compute things for you, which
they did, in a very human way. However the human part was lost in
translation when things got automated.
Traditional application development tends to be very functional. Like
seats in German cars. You can almost hear them saying “Sit upright
on this firm seat, it is good for your back”. It maybe be functional but
it’s not the experience I’m looking for. I don’t feel engaged. The next
step in application development is that applications move on from
aloof and unresponsive beings to becoming more social apps. Apps
that friend you, send you tweets, tweet about you. And unfriend you –
Outlook: “I feel abused”. Or a printer driver that unfriends you
because you ignore the ink replenishment warning. Apps will be on
Facebook and Twitter. The more traditional business apps will probably
just want to be on LinkedIn. So when are IT folk going to get around
to building apps that appeal to the emotional side of people?
The users are revolting
Back to the users. There’s something in the air. The younger
generations of users have completely different and irreverent opinions
about IT. “IT’s just there to be used.” Smartphones, iPads and apps
are just expected to work within the corporate IT environment. “You
don’t dictate which pen I use to write a note, so why are you taking
such an interest in my apps?” ‘Bring your own IT’ is quick becoming
the norm. Not for ‘public transport’ train and bus applications of
course. Back to the users. There’s an undercurrent of discontent about
the current IT regime and social media has made this painfully
transparent. Even if a dictator’s benevolent, he’s still a dictator. Users
want to be recognized as somebody who’s in a relationship with an
application, either out of their free volition or because their
organizations require them to use it. And they want a say in the
relationship. So give them the vote. And don’t fiddle with the ballot
boxes – they want transparency. Just like we had the Prague Spring in
1968 and the Arab Spring in 2011, 2012 well could see the IT Spring.
Liberate the users! Topple the IT dictators! Banish them to Silicon
Valley (where they’ll probably try to govern in exile).
6
7. Information management
Managing information from a business perspective has always been a
challenge. How do you help people to get as much out of information
systems as they’re supposed to? How do you ensure data quality? How
do you discover what improvements will make a bottom-line difference
to the business? How do you manage change and transition? How can
information help innovate your business strategy? And how on earth
are you going to do this with democratized users?
Now the user is used to create his own information stream either by
connecting with his peers online, or by subscribing on information
streams from organizations or systems. For example, you can follow
the Tower Bridge in London online to see which boats are causing the
bridge to open. Or you can monitor somebody’s washing machine that
tweets when it is starting and finishing a load.
One of the problems with traditional information management was that
undoubtedly clever but splendidly isolated business analysts and
information managers tended to think up what was good for business
departments.
Reminiscent of the old dictatorial IT attitude, but now from within the
business itself. Just as democracy isn’t the best way of governing for a
very immature population, maybe this used to be the least bad way of
getting things done. But now the user community is increasingly IT
savvy and connected, it’s no longer acceptable. The users simply have
to be strongly involved in the decision making.
How could using social media help you improve the way you execute
Information Management? A few goals to start focusing on:
- Engaging your users
- Getting raw feedback (be prepared for a shock)
- Informing users when there are incidents or outages
- Generating ideas for improvement
- Improving relationship with clients who use your apps
- Increase the productivity and happiness of the users by letting
them the apps use that are best for them.
7
8. The BiSL Process Framework describes the responsibilities that user
organizations have with respect to managing information and IT
services from a demand perspective. The following paragraphs denote
the main areas in BiSL to which social media can contribute.
In addition to using traditional channels, social media can be used to
engage users and gather input for various processes, including
Demand management, Specify information requirements, Review and
testing, Business data management.
Another important aspect of user engagement is keeping the users
informed about the progress of calls, changes, releases, outages etc.
This will mainly affect the way the processes Change management,
Transition management and End user support are implemented.
We note the emergence of a new process design principle: include use
of social media.
8
9. ‘Social’ as design principle
Open architectures, service orientation and cloud are things you keep
in mind while designing your solution and or your applications.
However the social dimension is almost always forgotten and at best is
added as an afterthought or introduced as a separate silo.
Treating it is a design principle will help you in designing a different
kind of solution. Providing you with the advantage that the social
transformation is coming from the start of the design, instead of after
the introduction. This helps you and your organization to move the
traditional enterprise to a more social business.
Applying social as a design principle is going beyond ‘being great’ on
Facebook, Twitter and Linkedin. It is a fundamental change in how
businesses are organized and interact with their stakeholders. Shifting
from thinking about social as an add-on towards seeing social as the
starting point for every design will lead to considerable benefits.
If you start designing your processes and application as ‘social by
default’ you’ll see that solutions are likely to become more flexible and
connected. It will create more value than in the traditional silo
approach and it will connect the dots between people, processes and
systems. Social is not only about human interaction but also about the
interaction between humans and systems. Friending your ERP system
and get status updates on your social platform has already become
reality.
9
10. Application socialization
Earlier on in this paper we took
at look at applications using a
transport metaphor. Let’s take
another view, also using four
viewpoints. First the Sweetheart
applications. Like Gmail. Very
popular. Lots of updates.
Removing this app would cause
a revolution. Next the Janitor.
Word is a good example. Some
people like it but most are
indifferent. Sure, it would be
inconvenient if it was replaced
by something else but most
users wouldn’t bother
protesting. Third the Celebrity. Google+ is an excellent example of a
celebrity app. People follow it with great interest but aren’t quite sure
what its actual value is. If it disappears off the horizon people won’t
worry, there’ll be another sexy star rising before long. Finally the
Stepmother app. That old legacy green screen application. Nobody
likes using it but they have to. Replacing this app would make people’s
business lives a lot easier. Of course there’s a price tag on
decommissioning or replacing applications but how often is the social
value taken into consideration?
Just like with the transport metaphor, these perspectives can provide
valuable insights to be taken into consideration during Application
Portfolio Management.
So...
What’s next? Well, our main goal was to share our thoughts about the
democratization of the user community and innovative use of social
media. If you’re in a position of providing value to users and if some of
our idea’s resonate with you, then we can only suggest you take the
plunge and put some of them into action. Like us, you’ll benefit from
being early adopters. Join the revolution on Twitter at #ITSpring !
10
11. Authors
Rick Mans is Capgemini’s Social Media Strategist, working on the social
media strategy for the Capgemini Group and working for national and
international cases for many (Fortune 500) clients.
Nowadays he lives and loves social media, helping
people and enterprises in using social media in a way
that adds value for them. He also gives guest lectures
at several universities to make students aware of the
impact social media will have on their life in general
and on enterprises in particular in the near and not so
near future. He mostly blogs about social media and
the way people and enterprises could interact and
collaborate, and has great interest in anything digital, especially when
it impact behavior. Is he a geek? Well… yes. A geek with a social life
though. Even one with a wife and a young son, who’s first English
words were ‘Social media’.
Contact: rick.mans@capgemini.com
Mark Smalley is employed as an IT
Management Consultant by Capgemini in
the Netherlands and also works for the
not-for-profit ASL BiSL Foundation, where
he is Director of International Affairs,
promoting best practices in management
of information systems around the globe.
He writes and speaks on application
management and related topics (ASL, BiSL, IT Governance, Business
IT Alignment) on a regular basis and has reached out to several
thousand people in more than ten countries in four continents. He
lectures in Brussels, Hangzhou and Rotterdam and contributes to EXIN
certification material. Mark’s other persona’s include Blind Monk, CYO,
IT Paradigmologist, IT Management Philosopher and Stand-up IT
Consultant.
Contact: mark.smalley@aslbislfoundation.org
11