Jelly is a mobile app that enables users to crowdsource answers to their questions by connecting with social networks in real time. Brands can utilize Jelly by engaging with customers, connecting with influencers, generating hype for products, and conducting research. Early adopters like Asda have successfully used Jelly to engage new audiences and stay current with trends.

1. WHAT IS JELLY?
And how should your brand be
using it?
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2. What is Jelly?
Jelly: Let’s help each other!
Simple
to
use
app
that
helps
users
find
answers
to
their
ques4ons
in
real
4me
by
crowdsourcing
opinions
from
social
networks
It’s
connected
to
your
social
networks
and
designed
for
mobile
Pulls
knowledge
–
which
is
very
different
from
informa4on
Share
ques4ons
with
your
networks
Answer
as
many
ques4ons
as
you
want
8,275
ac4ve
users
on
the
first
day
with
100,000
ques4ons
asked
in
the
first
week
(although
only
a
quarter
were
actually
answered)
WWW.BLOOMWORLDWIDE.COM
Source:
RJ
Metrics

3. How does it work?
Connect
with
at
least
one
social
network
–
Facebook
&
TwiSer
Each
ques4on
begins
with
a
photo
–
snap
a
new
photo,
pull
one
from
your
device
or
from
Google
images.
AWer
choosing
your
photo
you
type
out
your
ques4on
in
240
characters.
What
is
this?
Who
is
this?
How
can
I
fix
this?
Jelly
will
then
post
that
ques4on
and
any
of
its
members
can
answer.
As
answers
come
through
to
your
ques4on,
you
can
see
them
in
the
ac4vity
header
and
swipe
between
cards
to
see
all
the
responses.
If
you
really
like
an
answer
you
can
send
the
user
a
thank
you
card
or
share
their
answer
via
email,
text,
Facebook
or
TwiSer
There
are
other
ways
of
interac4ng
–
star
ques4ons
you’re
interested
in
following,
or
forward
answers
to
friends
who
aren’t
on
Jelly
by
email
or
text
message.
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4. How can brands benefit?
5 ways brands can use Jelly
Help
your
customers
• By
answering
their
ques4ons
Build
engagement
• By
pos4ng
ques4ons,
answering
ques4ons
and
starring
interes4ng
ques4ons
Connect
with
influencers
• By
starring
and
answering
their
ques4ons
Create
early
hype
for
a
new
product
or
service
• By
asking
for
feedback
on
an
image
or
upcoming
adver4sing
campaign
Conduct
research
• By
plan4ng
ques4ons
which
ask
for
specific
feedback
on
your
product
or
service
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5. Early adopter case study
ASDA
ASDA
have
taken
to
Jelly
very
quickly
by
sending
a
few
test
ques4ons
They
asked
who
this
character
was
from
their
bakery
range?
They
got
20
answers
to
this
ques4on
alone
which
opened
up
opportuni4es
to
engage
with
new
audiences
It
shows
they
are
keeping
up
with
current
trends
and
are
likely
to
benefit
from
the
PR
poten4al
of
being
an
early
adopter
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6. TO GET YOUR CAMPAIGN STARTED
CONTACT BLOOM
Lianne@bloomworldwide.com
+44 1273 666 888
www.bloomworldwide.com
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