The document discusses the importance of a rich-media content strategy for Facebook's new interface, emphasizing that community managers must enhance their skills in copywriting, image curation, and video creation. It suggests that consistent quality content will be more rewarded than instant hits and advises on strategic planning, budgeting, and creating a content calendar. Lastly, it raises the question of whether this change will revitalize Facebook's appeal among younger users while urging brands to prepare for its launch on February 3rd.

1. WWW.BLOOMWORLDWIDE.COM

2. Image
led,
full
screen
interface
with
exis,ng
Facbeook
content
Familiar,
intui,ve
gestures
to
interact
with
content
Automa,cally
playing
videos;
4lt
to
pan
landscape
photos
Rich
content
driven
news
and
topic
feeds
Immersive experience and rich content of equal importance
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Source:
RJ
Metrics

3. Human curated content feeds mean you’ve got to
do great stuff and keep doing great stuff to be
front and centre
A diverse, rich-media filled content strategy
for Facebook just became more important than
ever.
Community managers need to boost
excellent copywriting and great interpersonal
skills with image curation and video creation.
“One-hit-wonder” content will have even
shorter life-spans on Paper. Consistent quality
will be rewarded over instant gratification
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4. How to succeed on
Paper now and long term?
Community
Managers
• Give
them
rich-­‐media
content
training,
or
enable
your
crea4ve
team
to
be
community
managers
Content
strategy
• Review
your
plans
in
light
of
the
sec4on
of
Paper
you
want
to
appear
prominently
in,
and
align
your
content
accordingly
Content
budget
• Put
some
budget
towards
dedicated,
high-­‐quality
social
content
to
maximise
the
exposure
on
Paper.
Reused
content
will
have
less
impact
Content
calendar
• Create a content calendar so all content is mutually beneficial and aligned with
strategic goals
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5. So…
Is it a new shop front on the same store?
But could it be the jump start that Facebook needs
to restart the dwindling usage of younger users?
Brands have the opportunity to act early to be frontand-centre when Paper lands on 3rd February.
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6. CONTACT US FOR MORE
INFORMATION ON HOW BLOOM
CAN HELP YOU OPTIMISE PAPER
Lianne@bloomworldwide.com
+44 1273 732 626
www.bloomworldwide.com
www.bloomworldwide.com
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