Recently I went to Quantcast’s Big Data Summit to hear from the media and adtech industry about the latest trends in big data. These 5 ideas resonated with me.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
Digital marketing ROI - An introduction to attribution modellingDifferent Spin
To help you get started in the potentially daunting realm of attribution modelling, we’ve crafted this whitepaper to explore what it is and how you can implement it for your business. We go through some of the most common attribution models and help define which of these is likely to be the best starting point for you.
Webinar: Survival Analysis for Marketing Attribution - July 17, 2013Revolution Analytics
A central question in advertising is how to measure the effectiveness of different ad campaigns. In online advertising, including social media, it is possible to create thousands of different variations on an ad, and serve millions of impressions to targeted audiences each day. Rather too often, digital advertisers use the last click attribution model to evaluate the success of campaigns. In other words, when a user clicks on an ad impression, only the very last event is deemed as significant. This is convenient but doesn't help in making good marketing decisions.
Survival analysis is widely used in the modeling of living organisms and time to failure of components, but Chandler-Pepelnjak (2010) proposed to use survival analysis for marketing attribution analysis. Listen to our webinar to learn more about this theory and a big data case study, showing how DataSong used Revolution Analytics.
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
As far as digital marketing is concerned, attribution is unquestionably one of the major stakes in these last years. Nevertheless, the concept of attribution still seems to be a fuzzy subject. So what exactly is attribution and which model should you choose?
It is in order to answer these questions that a taskforce lead by Facebook dealt with the challenges of attribution.
Presentation on Lean Analytics at MicroConf 2013. Understanding what metrics are the most value, when, for your type of business.
* What makes a good metric?
* Types of metrics (qualitative vs. quantitative, vanity vs. actionable, etc.)
* Lean Analytics framework
Shared a number of case studies: Airbnb, Buffer, ClearFit, OffceDrop and others.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
Alistair Croll, Solve for Interesting , @acroll
At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
How to think about data and what makes a good metric
The importance of cohorts and proper analysis
The five stages every startup goes through
Six business model archetypes and how to find your own
What “good enough” looks like and how to run experiments
What works for larger organizations trying to change and innovate.
This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
This workshop is sponsored by Amplitude.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Combining Art & Science in Modern MarketingScott Brinker
Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.
This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
The first ever study to define the size, growth, and churn of 90 specific B2B personas. A combination of research from Linkedin, Data.com, and Salesforce combined to help marketers answer the key questions surrounding target demographics.
ADEMYS ANTES LAS ESCUELAS DE INNOVACIÓN PEDAGÓGICA, EL MAESTRO MATE Y LA EVAL...Laura Marrone
¿Innovación pedagógica o Caballo de Troya de nuevas privatizaciiones?
Ademys es parte de la docencia que ama su trabajo y busca mejorarlo. No somos “conservadores” ni nos oponemos a los cambios “per se”. Sin embargo, no somos improvisados ni aventureros. Tampoco inocentes. La selección de “modelos” efectuada por el Ministerio del PRO está en consonancia con sus valoraciones políticas. En lugar de abrir un debate en las escuelas, realizar un diagnóstico de los problemas, recuperar experiencias existentes en Ciudad y en el país, incluso en países vecinos, improvisa cambios que no se sabe bien en qué consisten y reproduce las propias trayectorias educativas de sus funcionarios educados en Harvard y Columbia: recurrir a los modelos que promueven los organismos internacionales de las ya vapuleadas Reformas Educativas.
With 400 days until the referendum on Scotland’s constitutional future, Ipsos MORI teamed up with journalist and broadcaster Steve Richards to look at the state of play in the polls and what ‘game changers’ might lie ahead in the year ahead. Mark Diffley looked at the number and profile of undecided voters and the information they are looking for ahead of the vote. Steve looked at the referendum from a Westminster perspective and in light of recent referendum experience across the UK.
The constant concern of the child of God who dearly loves the Lord is to know and to do the will of God. He recognizes that the Bible is the source book of truth. It is the only authority that discloses the will of God for his life, but the Bible is often difficult to understand.
One might ask, “How can I, as a student of the Word, reach into the treasures of truth that comprise the Bible? Many verses seem irrelevant; many seem impossible to understand. Learned theologians frequently have great differences of opinion concerning what the Bible teaches: How can I determine which teacher, preacher, or theologian is leading me correctly? Must I be limited to blindly following a teacher,
knowing that he is a fallible human being and therefore subject to error?”
Making the Right Decisions within a Continuously Changing Digital World - GoogleSavage Marketing
In today’s ever changing digital world, new technologies and critical consumer demands ask the most from any organisation. Personalisation, 1 on 1 combinations at scale are examples that require a different way of thinking and working.
What can you learn from companies that have a culture of a/b testing, have a customer first mindset and have data informed design strategy to help you make the right decisions?
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
Using Data to Inform Information Architecture and User ExperienceElementive
Data about users is all around us and, more and more, we're being asked to utilize that data when architecting information, designing experiences and creating content. But, what is the right way to utilize all the data we have to understand our users?
Watch video of Matthew Edgar, web consultant at Elementive, delivering this presentation at IA Summit 2016. https://blueprintdigital.com/ia-summit-2016/matthew-edgar/
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
Is Your Company Braced Up for handling Big Datahimanshu13jun
Has your company recently launched new product or company is concerned with the poor sales figure or want to reach new prospects and also reduce the existing customers' attrition, then this thought evoking short hand guide is available for you to explore.
Talent Institute - Frictionless Conversion (workshop)MeasureWorks
Slides for my workshop at Talent Institute about how performance & UX are key to conversion optimization. About positioning, web performance, user experience, lean analytics, complete web monitoring and sales hacks...
The REAL Impact of Big Data on PrivacyClaudiu Popa
The awesome promise of Big Data is tempered by the need to protect personal information. Data scientists must expertly navigate the legislative waters and acquire the skills to protect privacy and security. This talk provides enterprise leaders with answers and suggests questions to ask when the time comes to consider the vast opportunities offered by big data.
Social Intelligence in the Age of Infobesity - A Verifeed White PaperMelinda Wittstock
Think about what makes information valuable to you, your brand or business. If you want to improve your bottom line you need access to data that is trustworthy, accurate, and from credible sources. It also needs to be relevant, contextual, and timely – you also want to be able to access it before anyone else so you can act faster and more confidently than your competitors.
If your brand or businesses is not harnessing social media to gain insights into customer preferences, motivations and behaviors you’re ignoring a goldmine of information. Did you know that 97% of relevant social posts are missed by most marketers?
This White Paper by Verifeed CEO and Founder Melinda Wittstock tells you how to leverage billions of social conversations and find a clear signal in all the noise of trusted social intelligence.
An excerpt: "Top brands and many businesses have gotten good at pushing out their messages on social networks...Now there’s an added imperative to pull in social data to provide valuable insights into how a campaign, product or price point is being perceived, what people think about a brand (or a competitor’s brand), or events and developments people are talking about that may impact sales, improve a marketing campaign, or effect a product. Social data can also help identify the people who may be interested in purchasing a new product or service, or may influence others’ purchasing habits. It can also drive consumer loyalty and viral ‘word of mouth’ through the development of deeper personal, authentic relationships with targeted consumers. The companies doing it best integrate social data in a ‘push’ and ‘pull’ strategy across all marketing channels with a ‘customer-first’ ethic it becomes that necessitates combining real-time engagement, content creation, data management, and real time actionable analytics."
But how trustworthy is the data? And how can accuracy be assured in real time? What are the limitations and promises of sentiment, natural language processing and other algorithmic solutions? And why does it all come down to trust?
Read the White Paper on Slideshare or download directly from www.verifeed.com. We'd like to help you so get the demo. Thank you
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
How to Ruin your Business with Data Science & Machine Learning by Ingo MierswaData Con LA
Abstract:- Everyone talks about how machine learning will transform business forever and generate massive outcomes. However, it's surprisingly simple to draw completely wrong conclusions from statistical models, and correlation does not imply causation is just the tip of the iceberg. The trend of the democratization of data science further increases the risk for applying models in a wrong way. This session will discuss. How highly-correlated features can overshadow the patterns your machine learning model is supposed to find this leads to models which will perform worse in production than during model building. How incorrect cross-validation lead to over-optimistic estimations of your model accuracy, especially we will discuss the impact of data preprocessing on the accuracy of machine learning models. How feature engineering can lift simple models like linear regression to the accuracy of deep learning but comes with the advantages of understandability & robustness.
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
Campus Plus is the new venture from Good Rebels. It is a collaborative workspace that has been tested in Brighton and Barcelona. Now ready to launch around the globe.
On Monday 23rd November, Bloom hosted a session at their offices to launch Brighton's new collaborative workspace, St,. Martin's Campus. We also discussed about the collaborative workspace and the "Brighton Way" of doing things.
A week in the life of an agency Head of PlanningDifferent Spin
Bloom's Head of Planning, John Murphy is the latest contributor to #MyBloom's week in the life of series. Find out what his day-to-day entails. Spoiler alert: a lot of planning!
A week in the life of an agency Director of StrategyDifferent Spin
It's the turn of Director of Strategy Laura Dinneen to lift the lid on her working week. For more insight into the inner workings of Bloom, search the #MyBloom hashtag. Enjoy!
Chief Operating Officer of Bloom Worldwide, Jay Cooper, talks us through his typical week at work. Follow #MyBloom on Twitter to find out what the Bloomers get up to at work and at play.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
5 ways your brand should be engaging Millennials in 2014Different Spin
Millennials display distinct behaviours, values and attitudes from previous generations as a response to the technological and economic implications of the internet. Here are some tips on how to connect with this demographic as its impact as a consumer base takes shape.
Content Marketing - Storytelling at the speed of now Different Spin
This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
Social media and financial services have always been a challenge. With compliance at the heart of the issue, Financial Advisors are now adapting and using Social Media like never before. They are happy to communicate with potential customers via social media platforms and create more business. Finance and social media create infinite possibilities when it comes to financial services. Take a look at our slide to see what you might be missing out on.
Head over to our Hothouse for tips on how to connect with GEN Y.
ow.ly/uXdVf
Paper – Facebook's new iPhone app – launches on 3rd February 2014. As with any change in social media, BLOOM are interested in what this means for brands using social media to engage with their audiences. Read here for a advice on how it works and how you can benefit.
We have discovered some interesting possible wins for brands when using Jelly. Take a look at our slideshare to see the potential of this gem of an app. #AskJelly
John Murphy's Figaro Digital slide share.
Are you listening? What social listening tools can do for you
Social listening can provide all sorts of answers and inform many departments. There are many listening tools available which can answer most client questions about their audience’s online engagement. John will explain why you need them, what they do and how BLOOM makes sense of these learnings. Find out how you can use this insight to develop your overall business strategy
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Recently I went to Quantcast’s
Big Data Summit to hear from
the media and adtech industry
about the latest trends in big
data. These 5 ideas that
resonated with me.
- Laura Dinneen, Strategy Director
www.bloomworldwide.com
3. The appeal of programmatic buying
comes with a warning
www.bloomworldwide.com
Image credit: h"ps://unsplash.com/thomaslefebvre
4. Programmatic buying
Programmatic digital advertising is the fastest growing form of
digital advertising, currently contributing to 25% of total
digital advertising spend. Its immense opportunities for
improved targeting, automation and above all else, increased
efficiency and ROI come with a downside. 12% consumers
have complained directly to advertisers, because of sloppy,
irrelevant and annoying retargeting campaigns. More thought
needs to go into the planning of automated campaigns so that
brand reputation isn’t damaged and money isn’t wasted
chasing the wrong consumers.
www.bloomworldwide.com
Image credit: h"ps://unsplash.com/thomaslefebvre
5. There is growing tension between
creativity and data
www.bloomworldwide.com
Image credit: https://unsplash.com/jacobvalerio
6. Creativity vs. data
James Dunford from Cotswold Outdoor said that his
relationship with agencies has changed from creative to
technical, and the technical relationships are the ones he’s
concentrating on developing. But we can’t assume this means a
relationship with technology alone – people are just as if not
more important. There’s a current debate in the industry about
data and insight stifling creativity. I don’t believe this to be true
at all (unless the insight is just bad), but I do see the value in
striking the right balance between the two.
www.bloomworldwide.com
Image credit: https://unsplash.com/jacobvalerio
7. Attribution needs to focus on
outcome over action
www.bloomworldwide.com
Image credit: https://unsplash.com/jacobvalerio
8. Outcome over action
I hear a lot about the challenges of attribution and that as an
industry we’re way behind where we should be. Attribution
needs to mature to demonstrate the long-term effects of brand
exposure and engagement. We need to make sure we’re not
forcing ourselves into models that don’t consider the bigger
picture. Chasing short-term ROI can be short-sighted, but is
often what we’re asked to do (marketing managers are
generally only in the job for a couple of years, and need to
demonstrate short-term results). We should also challenge
ourselves to think long-term and broader than digital.
www.bloomworldwide.com
Image credit: https://unsplash.com/jacobvalerio
9. More isn’t just more –
more is different
www.bloomworldwide.com
Image credit: flickr.com/photos/alkalinezoo/
10. Getting sick of the term ‘big data’ (I don’t like hypey
terminology), I’ve started calling it ‘more data’ instead. But I’m
wrong! Kenneth Cukier from The Economist pointed out that
with data, more isn’t just more – more is different. Advances in
data science and big data are challenging what we know and
how we know it. We no longer need to rely on samples – we
can just get it all. This changes the game and opens the door to
not just more but different possibilities.
www.bloomworldwide.com
Image credit: flickr.com/photos/alkalinezoo/
More is different
11. Big data is the new alchemy
www.bloomworldwide.com
Image credit: flickr.com/photos/brianscott/
12. Big data is the new alchemy
Data has become a resource, a new raw material. Not only is it
a valuable commodity but it also allows us to create, test and
invent. Now that we can collect, store and process data like
never before, we can play with it to discover things we’d never
expect. Splicing micro data from every farm in America with
meteorological data meant a billion dollars for crop insurance
and seed manufacture companies. Wal-Mart uses customer
data to make sure they have the right products in stock ahead
of changes in the weather. For example did you know that sales
of strawberry Pop Tarts increase 7x before a hurricane?
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Image credit: flickr.com/photos/alkalinezoo/
13. That was fun!
Thank you all
for watching
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@bloomworldwide
+44 (0) 1273 732 626
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