Find out what our Senior Strategist Mary-ann Johnn gets up to during a typical week at Bloom Worldwide.

1. A week in the
life of an agency
Senior
Strategist
#MyBloom

2. www.bloomworldwide.com
About
Mary-Ann
Iam a SeniorStrategistatBloom
Worldwide.
I’madigitalmarketingspecialist
withexcellentknowledgeofsocial
mediainpractice,content
strategyanddigitalmarketing.
Iamaprolificlist-maker! Ienjoy
planningoutdigitalstrategiesinto
thedailyactionsandobjectives.
#MyBloom

3. www.bloomworldwide.com
Monday
Planning
Mondayisthedaytoplanonline
contentforourclientsbasedon
theinsightsanddigitalstrategy.
I’llhavecatch-upswiththe
BloomEngageteamtoensure
ourcontentfocusandday-to-day
actionsaremeetingwider
objectives.
#MyBloom

4. www.bloomworldwide.com
Tuesday
Strategy
OnTuesday’sI amusually
catchingupwithclientsontheir
digitalstrategiesorourlatest
proposalsand talkingthrough
next-stepsinimplementation.
Itmightbeadvisingonwhich
platformstoinvestin,basedon
ourinsightsandclientgoals,or
developingcreativecampaignsto
assistwiththelaunchofanew
service,productorevent.

5. www.bloomworldwide.com
Wednesday
Action
#MyBloom
OnWednesday’sI’llgetstuckinto
some planningandprocess
documentation,settingout agreed
strategyintoworkablechecklists,
roadmaps,guidelines,scenario
maps,rulesofengagementand
more!
Ienjoyplanningoutthefiner
details, plotting anideafrom
conceptthroughtomeasurement
andROI.

6. www.bloomworldwide.com
Thursday
Creative
OnThursday, I mightspend
time withtheInsightteam,to
discovernewopportunitiesfor
clients orworkwithcolleagues
in our ‘HotHouse’ wherewe
drawupcreativecampaign
ideas.
#MyBloom

7. www.bloomworldwide.com
Friday
Weekly planning
OnFriday’s MissionControl
(ourdeliveryteam)get
togethertotalkthroughany
learning'sfromtheweek.
Werunthroughthefollowing
week’sdeadlinesandresource
scheduleandplanouractivity
andpriorities,sothaton
Monday,weareallreadyto
go…
#MyBloom

8. www.bloomworldwide.com
It’s the WEEKEND!
#MyBloom
OneofthereasonsIloveliving
andworkinginBrighton,isthat
thereisalwaysplentygoingon…
fromtheannualBrightonSEO
conferenceandDigitalFestival,to
weeklyfoodmarkets,concerts
andexhibitions….
OnweekendsI’musually
attendingamusicgig, making
something(terrariumsatthe
moment!)oriftheweatheris
goodatthebeachorpark.

9. About Bloom
BloomWorldwideisaninsight-drivendigital
agencyspecialisinginsocialmedia,searchand
content.
Insight-drivendigital>betterresults
ClientswhobenefitfromthisapproachincludeToyota
across31countriesinEurope,WileyBlackwellglobally
andButlinsintheUK.
#MyBloom

10. Connect with
Mary-Ann
#MyBloom
uk.linkedin.com/in/mjohnn/
@maj_sm
www.bloomworldwide.com
@bloomworldwide