The document discusses IBM's focus on social business and engagement through social media. It provides statistics on IBM's social media presence and guidelines for social media use. IBM sees social media as a way to engage with customers, collaborate internally and externally, and push innovation. The document advocates for using social technologies to drive business outcomes and new business models.

1. © 2013 IBM Corporation
Social Business

2. © 2013 IBM CorporationIBM Confidential
Breaking News
New study reveals #Social is over ! Researchers advice #KdH #XM² students to find new studies
ow.ly/vcVlv

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Study based on Epidemiological modeling of online social network
dynamics
Source: http://tcrn.ch/P9hdpv
By 2017, Facebook will loose 80% of its users !

4. © 2013 IBM CorporationIBM Confidential
Debunking Princeton
“No Princeton students by 2021”
“No „air‟ by 2060”

5. © 2013 IBM CorporationIBM Confidential
We are making a new future for our clients, our industry and
our company.
Big Data & Analytics
• We are making market by transforming
industries and professions with data
Cloud
• We are remaking enterprise IT for the era of
cloud
Social
• We are enabling systems of engagement for
enterprises. And we are leading by example.

6. © 2013 IBM CorporationIBM Confidential
Some numbers
• 99,571 mio USD
Revenu (2013
• 6,2 bio USD
R&D investment (2013)
• 6.809
# Patents (2013)
• 431.212 (including 5 Noble Prize winners)
# of Employees WW

7. © 2013 IBM CorporationIBM Confidential
Ideas that shaped a century

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IBM Researches are active in all kinds of fields…

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A boy and his atom

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What does this has to do with social business ?
Meet our sexiest asset:
Lisa Seacat Deluca, IBM, Master inventor
THE IBMER

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IBM is always looking for meaningfull dialogue in the social sphere

12. © 2013 IBM CorporationIBM Confidential
We‟re looking to push innovation through Social Media

13. © 2013 IBM CorporationIBM Confidential
Social Media is in our core
 Train
 Listen
 Learn
 Share
 Engage
 Both Internaly and Externaly

14. © 2013 IBM CorporationIBM Confidential
IBMers actively on
Twitter
40.000
IBMers present at
Facebook
198.000
IBMers utilizing
LinkedIn, including
Alumni
378.000
14
IBM channels
On YouTube
200+
Tweets upon the launch
of our CMO study
1.000.000
IBMers collaborating
With 200.000 non-
IBMers via
DevelopersWorks
100.000
Individual blogs
maintained regularly
17.000
IBMers profiled at
IBM connections
431.212
Active page views
a DAY of Wikis
1.000.000

15. © 2013 IBM CorporationIBM Confidential
Social
Media
Sites
blocked
Only
Marketing
engages
Social
Media
Only
approved
employees
engage
All
employees
are deputized
Everyone
does their
own thing
Spectrum of trust and guidance

16. © 2013 IBM CorporationIBM Confidential
Social Media Guidelines @ IBM

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“The leading brands of the future
will be those who can
communicate with
their customers
the most relevant way.”
- Yuchun Lee, IBM VP Enterprise Marketing Management Group

18. © 2013 IBM CorporationIBM Confidential
Social business focusses on
business outcomes, business models
and management related to
use of social media technologies
Social Business – a definition

19. © 2013 IBM CorporationIBM Confidential
Social
Selling
Social
Collaboration
Social
Networking
•Networking
•Corporate Branding
•Marketing
•Communications
•Personal Branding
…
•Collaboration
•Integration of Social Media
•in day 2 day business
• Sales
• CRM
• …
SOCIAL BUSINESS

20. © 2013 IBM CorporationIBM Confidential
Listen
identify
DevelopShare
Generate
•Social
•News
•Customers
•Topics
•Trends
•Content
•Stories
•Credibility
•Leads ($)
•Press
•Social
•Stage

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22. © 2013 IBM CorporationIBM Confidential
Social Media Outlet Slug Examples
Twitter
Handles
@IBM
Hashtags
#IBMWatson
#NYGCWatson
According to @WHO,
cancer rate increased 10%
since 08. #NYGCWatson
prototype using genome to
speed treatment
http://ibm.co/1cXTb6u
And ofcourse we exagerate

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Your future willbe a playing ground
IBM Global CMO Study 2014: http://www-935.ibm.com/services/uk/cio/cmo/reg.html

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Today social is inextricably connected with mobile

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So let‟s have fun!
Bring Big Data and apps together: Meet EI !

29. © 2013 IBM CorporationIBM Confidential
Never the less, a socialy engaged enterprise need people like you
 Advice us on how to become truly engaging
 Help us to keep our authenticity
 Naviate us through the ocean of social,
finding the right influencers

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31. © 2013 IBM CorporationIBM Confidential