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Digital Culture - Gastcollege KdG 2016

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Yves Van Seters
Yves Van Seters

Gastcollege Digitale Cultuur, karel de Grote hogeschool, Office Mgt./XM2 mgt

Education
1 of 46
Theory vs. Reality Yves Van Seters, Marketing Organization IBM Benelux Adil Marbouh, Student, KdG 12 December 2016 - Karel de Grote Hogeschool - Antwerpen Digital Culture
IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag
It all started with… C-T-R 1911 Scales Time RegistersClocks Tabulators
IBM made a difference throughout history
Space Programs Appolo projects
Banking Industry Magnetic stripe
Retail Universal Product code
Chess Deep Blue
Consumer Computing Personal Computer
Travel Sabre electronic reservation
Health Care Excimer laser surgery
Computer technology First Hard Disk Drive - 5Mb Storage
Computer Technology Mainframe to Microserver
Chemistry Revolutionary Polymers (by accident)
Automotive Battery 500
Renewable Energy IBM Sunflower
Cognitive technology (Ai) Watson
Healthcare Watson Oncology,, Watson Clinical Trial Matching
Cooking Chef Watson
Cognitive Music Watson Beats
Cognitive Toys TJBot
External Relations
School vs realiteit
Pers
Blogs
Social Strategy
Influencer Marketing
Social Strategy
Social Strategy = content recycling
+20% registratie
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