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![© 2016 IBM Corporation
Social Media & Innovation
© 2013 IBM Corporation
Social Media & Innovation
21
Communities
IBM hosts over 85,177 online communities, each with shared resources and discussions.
More than 38,422 are private [restricted] communities.
Blogs
IBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and
84,439 tags.
Bookmarks
IBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271
tags and with 76% of them publicly shared.
Activities
IBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries
and with 556,429 registered, 'distinct', members.
IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches
per month. It’s the hub of user requests & all applications authentication for IBM.
Files
IBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706
times with 338,903 files added to folders [collections].
Wikis
IBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times.
Social Business Initiatives - IBM Connections](https://image.slidesharecdn.com/cbssocialbusinessinnovationinibm2016-nyversionandersqdk-161031083259/75/Social-Business-Innovation-in-IBM-CBS-2016-16-2048.jpg)
Uploaded byAnders Quitzau
Social Business & Innovation in IBM - CBS 2016
The document discusses IBM's approach to innovation, emphasizing the integration of social media into business processes to facilitate collaboration and idea generation. It highlights the importance of engaging employees and leveraging their insights while presenting statistics on IBM's internal social media usage. The text also illustrates IBM's commitment to creating a social business environment that adapts to generational shifts in workforce dynamics.
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Social Business & Innovation in IBM - CBS 2016
- 1. © 2013 IBMCorporation© 2016 IBM Corporation Social Business and Innovation in IBM Anders Quitzau, Innovation Executive 1 Copenhagen Business School 2016 AndersQuitzauIbm
- 3. © 2016 IBMCorporation Social Media & Innovation © 2016 IBM Corporation Social Media & Innovation IBM’s definition of innovation § Intersection of invention and insight § Creates value § Holistic view – Business model – Products & services – Operations 3
- 4. © 2016 IBMCorporation Social Media & Innovation © 2016 IBM Corporation Social Media & Innovation 4 Generational shifts unleash different work styles New generation (born after 1980) Mid- career workers (Age 35 – 50) Older workers (Age 50 +) growing as % of workforce ngg shrinking as % of workforcegrowing as % of workforce wisdom and intellectual capital of the organization essential professionals and middle managers critical to long-term viability and innovation social networkingemail instant messaging shrinking as % of workforcegrowing as % of workforce wisdom and intellectual capital of the organization essential professionals and middle managers critical to long-term viability and innovation
- 5. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 5
- 6. © 2016 IBMCorporation Social Media & Innovation What is your definition of a social business? Is IBM a social business? § IBM’s social initiatives started over a decade ago § Dates back to the 1970’s when IBM’s mainframe programmers started online discussion forums on the System 370 consoles. § IBM employees have used social software to foster collaboration among IBM’s dispersed 400,000+ person global team § In late 2007, IBM opened the IBM Center for Social Software to help IBM’s global network of Researchers collaborate with corporate residents, university students and faculty.
- 7. © 2016 IBMCorporation Social Media & Innovation © 2016 IBM Corporation Social Media & Innovation « A Social Business is a business that embeds «social» in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two-way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insights to change on a dime. It is different from social media, in that social media primarily address or focus on marketing and public relations.» - Sandy Carter, Get Bold 8 From Social Media to Social Business
- 8. © 2016 IBMCorporation Social Media & Innovation How IBM uses Social Media to nurture innovative employees § IBM is #2 on Business Week‘s best global brands list using Social Media § We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers in aggregate to be the corporate blog and the corporate Twitter ID. § We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers. § We don’t police.
- 9. © 2016 IBMCorporation Social Media & Innovation IBM Social Business – Understand the benefits
- 10. © 2016 IBMCorporation Social Media & Innovation We connect our external development partners through social media
- 11. © 2016 IBMCorporation Social Media & Innovation Innovation is about people – Getting ideas on the table – and implementing the best
- 12. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 16
- 13. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation Ideas source: Internal, partners and customers Weekstomonths Breadth Today – As is Service Service Service Our philosophy of innovation is: Fail many, but fail cheap - A new paradigme in innovation enabled by Web 2.0: Yesterday – as was idea Service 18monthsto2years Ideas source: Internal §Use of exposed common capabilities to enable rapid service assembly 2 §Larger variety of compelling offerings to offer customers 3 idea idea idea idea idea idea idea idea ideaidea idea idea idea ideaidea idea §Ideation and Product Inception from the expanding source for innovation §Use Collaborative tools to solicit interactive feedback. 1 §Limited community to foster new innovation §Little user interaction and market feedback §Service silos §Limited reuse §“Build it and they will come” approach 17
- 14. © 2016 IBMCorporation Social Media & Innovation 18 Idea management models
- 15. © 2016 IBMCorporation Social Media & Innovation Front end innovation as a dynamic, core discipline at IBMINSIDEOUTSI DE Partners Clients Internal Stakeholders IBV & CAI studies Global Technology Outlook FOAK Mobilize Interest, Collaborate Mobilize Interest, Collaborate Incubate, Prototype and Validate Identity Challenges/Creat e Ideas Implement, Take to Market IBM Lines of Business 19
- 16. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 21 Communities IBM hosts over 85,177 online communities, each with shared resources and discussions. More than 38,422 are private [restricted] communities. Blogs IBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and 84,439 tags. Bookmarks IBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271 tags and with 76% of them publicly shared. Activities IBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries and with 556,429 registered, 'distinct', members. IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM. Files IBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706 times with 338,903 files added to folders [collections]. Wikis IBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times. Social Business Initiatives - IBM Connections
- 17. © 2016 IBMCorporation Social Media & Innovation IBM management are thinking out loud and together with all IBMers
- 18. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 23 Social Business Initiatives - IBM Connections
- 19. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 24 IBM Connections for idea generation
- 20. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 25 Social Business Initiatives - IBM Connections Personal Profile
- 21. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 27
- 22. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 29
- 23. © 2016 InternationalBusiness Machines Corporation Cognitive Build Including IBMers all over the world in the cognitive journey IBMers took part 275.000 Cognitive ideas submitted 2.704 • Every IBMer was given $2.000 dollars to invest • $1 mio awarded to the finalists
- 24. © 2016 InternationalBusiness Machines Corporation Cognitive Build Some of the finalists
- 25. Watson Engagement Advisor Watson EngagementAdvisor announced Cross-industry and cross-geography play First Two Commercial Offerings First 2 healthcare products announced with MSK and WellPoint Watson Ecosystem Watson Ecosystem announced Watson Healthcare Offering Expert Oncology Advisor EMR assistant Watson Clinical Trials Matching Watson Paths New Watson Offerings Watson Explorer, Watson Discovery Advisor Watson Analytics, Watson Curator IBM Watson: From Grand Challenge through Innovation to solutions – like a startup Acquisitions / investments Cognea acq. 3 Venture investments 2011 2012 2013 2014 2015 IBM Watson Healthcare Group HQ in Cambridge MA Watson Healthcare Cloud Acquired Merge HC, explorys & Phytel Watson Cognitive Business Solutions Consulting practice, +2000 consultants Watson Developer Cloud Today with 28 cognitive services APIs Watson in Silicon Valley Innovation Center, start-ups garage Global, cross industry customer engagements 6 continents, 36 countries, 20 industries, 1000’s of partners
- 26. © 2014 InternationalBusiness Machines Corporation The Ecosystem: Delivering the cognitive experience to the masses million equity investments subject matter experts 34 Watson Developer Cloud Watson Content Store Watson Talent Hub + + Tools and APIs enabling ISVs with self-service training, development, and testing of their cognitive application. Brings together sources of free and for-fee data, including general knowledge, industry- specific content, and subject matter expertise to help power Powered by Watson apps. Helps to bridge ISVs’ resource gaps by providing a marketplace for skills like linguistics, natural language processing, machine learning, user experience design, and analytics. engaged innovators 6000 +
- 27. © 2016 IBMCorporation Social Media & Innovation What Works: IBM’s Culture for Social Media Innovation Stand back § Have guidelines, but don’t police from above. Employees tend to self-regulate. Involve employees in Social Media planning § Let employees write the guidelines and they’ll feel empowered. Give them the tools—and a green light § Not every company can create their own tools. Look for powerful social media tools and encourage employees to use them to do their jobs better. Use crowd-sourcing § Bring together employees, clients, partners and friends for powerful idea-sharing.
- 28. © 2016 IBMCorporation Social Media & Innovation © 2013 IBM Corporation Social Media & Innovation 36 Questions?