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TGMC US Overview Sept 2011
The Great Mind Challenge is a global student contest run by IBM to solve real-world business problems. Students form small teams to audit an IBM business partner and build social media prototypes. The contest aims to teach students about social business strategies like social customer relationship management and social collaboration. Teams compete for prizes and internships by participating in an online learning environment where they can access resources, ask experts questions, and communicate with other teams.
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TGMC US Overview Sept 2011
- 1. The Great MindChallenge ‘Get Social. Do Business.’
- 2. What is TheGreat Mind Challenge?
- 3. A global contestnow reaching more than 100,000 students annually
- 4. Coming to theUS for the first time 2012
- 5. Open to anystudent 2012
- 6. … fromany discipline 2012
- 7. Students form smallteams 2012 X
- 8. And compete withother teams X Z A B Y
- 9. Teams look tosolve real-world problems X Z A B Y NEW CORP ? ? ? ?
- 10. To win prizesand internships X Z A B Y
- 11. Participation open toschools in the Smarter Planet Comes to You tour North Carolina State University University of South Carolina San Jose State University Fordham University Pace University Notre Dame UMASS Ohio State Purdue University Baylor University University of North Texas University of TX at Austin University of TX at El Paso University of Southern California + more!
- 12. Get Social. DoBusiness.
- 13. Students look atan IBM business partner 2012 NEW CORP Company firewall
- 14. They look atnew techniques for finding and attracting customers 2012 NEW CORP
- 15. … likesocial media marketing NEW CORP Social Media Marketing Social Media Marketing
- 16. They look athow businesses can develop deeper relationships with customers 2012 NEW CORP Social Media Marketing Social Media Marketing
- 17. Through social customerrelationship management 2012 NEW CORP Social Media Marketing Social CRM Social Media Marketing Social CRM
- 18. How knowledge canbe shared and stored within the enterprise 2012 NEW CORP Social Media Marketing Social CRM Social Media Marketing Social CRM
- 19. Through internal/social collaboration 2012 NEW CORP Social Media Marketing Social CRM Social Collaboration
- 20. And the importantrole of social analytics 2012 NEW CORP Social Media Marketing Social CRM Social Collaboration Social Analytics
- 21. ‘ Social’ isthe name of the game 2012 NEW CORP Social Media Marketing Social CRM Social Collaboration Social Analytics
- 22. ‘ Social’ isthe name of the game 2012 Social Media Marketing Social CRM Social Collaboration Social Analytics NEW CORP
- 23. We’re talking aboutsocial business 2012 Social Media Marketing Social CRM Social Collaboration Social Analytics NEW CORP Business
- 24. Characteristics of asocial business Social Business
- 25. Social BusinessEngaged Characteristics of a social business
- 26. Social BusinessEngaged Transparent Characteristics of a social business
- 27. Social BusinessNimble Engaged Transparent Characteristics of a social business
- 28.
- 29. Phase 1: auditthe company X Z Y NEW CORP
- 30. Phase 2: builda prototype X Z Y Groups Blogs Bookmarks Wikis Files Activities
- 31. Phase 2: builda prototype X Z Y Groups Blogs Bookmarks Wikis Files Activities
- 32. Phase 2: builda prototype X Z Y NEW CORP Groups Blogs Bookmarks Wikis Files Activities
- 33.
- 34. 2012 developerWorks onlinelearning environment Register online
- 35. developerWorks online learningenvironment 2012 Register online Access media library
- 36. developerWorks online learningenvironment Register online Access media library Learn from experts
- 37. developerWorks online learningenvironment Register online Access media library Learn from experts Ask questions and communicate
- 38. What is happeningwhen? 2011 Dec Sep Fall Semester: Field test with SJSU Plan 2012 launch
- 39. What is happeningwhen? 2011 2012 Dec Sep Apr Spring Semester: Launch TGMC program Prizes for top teams Fall Semester: Field test with SJSU Plan 2012 launch
- 40.
- 41. Find out more Visit us on Facebook facebook.com/ibmskillstour
- 42. Find out more Visit us on Facebook facebook.com/ibmskillstour Email us for more information [email_address]
- 43. The end 2012
Editor's Notes
- #3 So, what is TGMC?
- #4 TGMC started in India in 2004 and now reaches > 10K students a year Challenges take place in locations across the world
- #5 In 2012, TGMC will be coming to the US for the first time
- #6 The challenge is open to any student, whether an undergrad or graduate
- #7 from any discipline
- #8 Who form small teams
- #9 And compete with other teams
- #10 To solve real-world problems posed by IBM and our business partners
- #11 For the chance to win prizes and internships
- #12 Participation is open to schools in the 2011 SPC2Y tour including Fordham, Pace, San Jose State, Notre Dame, Duke and more
- #13 The theme for the US in Spring 2012 is ‘Get Social. Do Business’
- #14 The students look at an IBM business partner The dotted line here representing the company firewall
- #15 They look at new techniques for finding and attracting customers
- #16 Like social media marketing
- #17 They look at how businesses can develop deeper relationships with customers
- #18 Through social customer relationship management
- #19 And how knowledge can be shared and stored within the enterprise
- #20 Through what’s commonly referred to as internal- or social collaboration
- #21 And the important role of social analytics in underpinning the whole system
- #22 ‘ Social’ is the name of the game
- #24 We’re talking about social business
- #25 What are the characteristics of a social business?
- #26 It’s a business that’s engaged: Connecting people – whether customers, partners or employees – to drive innovation
- #27 It’s transparent: Removing unnecessary boundaries inside and outside the organization
- #28 It’s nimble: Leveraging networks to speed up business, gain real-time insight and make quicker and better decisions
- #29 What do students have to do in the challenge?
- #30 In the first phase, students audit the current social business strategy of the company
- #31 In phase 2, each team builds a prototype social business application using the developerWorks social network
- #32 And integrates external social components
- #33 The company evaluates the prototype
- #34 How do students participate and when does the contest run?
- #35 Using the developerWorks platform, students register online
- #36 Access resources and reading materials through the media library
- #37 Register for webinars where they can learn from experts
- #38 Ask questions and communicate with IBM and participating businesses
- #39 What is happening when? In Fall 2011 we’re running a Field test with 20 teams from SJSU And planning the program launch for Spring 2012
- #40 In early 2012, TGMC Get Social. Do Business. Will be launched in the US Culminating in prizes and internships for top teams
- #41 How can you find out more?
- #42 Visit our Facebook page to learn more about this challenge as details unfold
- #43 Email us at tgmc@us.ibm.com to receive updates