Why should I care about digital transformation?
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2018: Digital is the Pace of Change that's occurring in today's world driven by Rapid Adoption of Technology. We see examples of personalized food printer or IoT Tennis Racket and more. Venkat is a member of the "Professional Speakers Association of India" and delivers engaging talks for leading corporates and startups. To check his availability contact him through tncv.me or twitter: @venkatarangan.
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Why should I care about digital transformation?
- 1. WHY SHOULD I CARE ABOUT DIGITAL TRANSFORMATION? Venkatarangan Thirumalai @venkatarangan
- 2. DIGITAL? Pace of Change that's occurring in today's world driven by Rapid Adoption of Technology
- 3. FORRESTER – ARE YOU A PREY OR A PREDATOR?
- 4. DIGITAL TRANSFORMATION Outside-in perspective / customer obsession Focus on customer outcomes Leave your product-centric models behind It is business transformation
- 8. THREE PHASES OF DIGITAL TRANSFORMATION Experimentation at the edge 1 Collision at the core 2 Reinvention at the root 3
- 9. START 1. What is the outcome that our customer desires? Is there more than one customer we need to satisfy? 2. How does the customer achieve that outcome today? 3. How can we (profitably) design a new experience for the customer 4. How do we design the technology to power the above?
- 10. REFERENC ES TNCV.ME Digital to the core – Mark Raskino & Grahan Waller, Gartner Inc. The Digital Transformation Playbook by David Rogers (Author) enterprise.microsoft.com/en- us/real-stories-of-digital- transformation/
Editor's Notes
- Built around successful products, the P&L structure in most tech companies reflects internal strength — business capabilities if you like — the structure optimizes the ability to bring specific products and product features to market. But from the outside looking in, the product structure can seem at odds with what the customer wants. I can’t count how many times the same company has treated me like a new customer, even though I already own one of the products made by the brand — my guess is you’ve had a similar experience.
- Babolat. Lyon, france. 1875
- Hatsun is running one of the largest and efficient logistics business internally to transport the milk they collect from their centres. Olam, talked about their journey of how they got to become a leading agri-business operatingfrom seed to shelf in 70 countries, supplying food and raw materials to over 23,000 customers worldwide, in many businesses including cocoa, coffee, cashew, rice and cotton. Olam Farmer Information System (OFIS), as it hits a record 100,000 farmer registrations. For example, the feature that pays farmers for their crops directly to a digital wallet on their mobile phone is only the beginning. We have the opportunity to create an entire banking ecosystem for people who have previously been completely overlooked by the financial system. To receive a GPS map of their own farm was something they had never seen before.rom health and crop insurance to savings facilities and peer-to-peer lending, we could provide smallholder farmers access to these vital services and meaningfully improve their economic outlook.
- Venkat Venkatraman. They ‘think big’. The way in which value and competitive advantage is created in the digital age is very different. They ‘start small’. Smaller experiments are easier to start, fund, learn from, tweak, and stop if they don’t work. And because they’re smaller, you can do more of them. They ‘scale fast’.
- (Remember companies are not customers, people are). When you do this, you may end up with the same product experience as you have today, but you’ll more than likely be in a much better position to articulate the value you bring to your customer. And if you’re lucky, you’ll completely reimagine your business.
- Steps: Create a digital culture Have a strategy for your data Embrace micro-revolutions