The document discusses the importance of managing one's digital identity and the implications of using Facebook, particularly in relation to privacy concerns and networking opportunities. It highlights the different uses of Facebook for personal and professional purposes, as well as the potential risks associated with sharing too much information. Ultimately, it emphasizes the need for individuals, especially in higher education and IT, to actively curate their online presence and be mindful of their social media interactions.

2. Robin Fay, robinfay.net October 2009 Find me at robinfay.net, facebook, twitter, linkedin, youtube, blogger, slideshare, etc. Aka georgiawebgurl

3. Uses of facebook Privacy issues/concerns/control Your digital identity Netiquette for social media Everything available at Robin Fay, robinfay.net October 2009 http://del.icio.us/georgiawebgurl/facebook_presentation

4. Uses of facebook PR (Groups, Fan pages) Share links Blog Discussion groups Email / IM Read blogs /get news Network /recruit/ headhunt Play games Learn Genealogy Organize events Create a digital identity Share photos/video (image gallery) Robin Fay, robinfay.net October 2009

5. Robin Fay, robinfay.net October 2009 Viral marketing!

6. Robin Fay, robinfay.net October 2009

7. In March 2009, Nielson released an report that “ SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL… Facebook is the no. 1 website for college students. 300 million users.

8. Ways Universities are using Facebook Career services: help alumni / students find jobs Student services / groups Fundraising Alumni relations Student recruitment IM/Contact info Outreach & PR Faculty “office hours” via facebook Robin Fay, robinfay.net October 2009

9. Robin Fay, robinfau.net, 2009/10

10. Unfortunately Facebook is also used: As a screening device (in employment, among others) To harass and bully others To Spam As a employment tool (firing over inappropriate conduct, etc.) As a way to spy Even insurance companies are using Facebook. Robin Fay, robinfay.net October 2009

11. In short: You (and we as a University) should be using social media. However, we need to be smart about how we use it. Remember, if you do not build your digital identity, someone else (or someone with the same name) will build one for you. Not having a digital identity is not the answer. If you are in higher ed, or a member of the IT profession, you should have a professional digital identity online. It is EXPECTED. Your digital identity = YOUR BRAND.

12. Smart uses of social media: Read the TOS. Yes, they are boring and confusing. Always doublecheck preferences or options in any social media site. Think about the information you give away. Use a “throwaway” email address if possible. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.

13. You can control who sees your news feeds at facebook; however, I decided if I didn't want people to read my feeds, then I shouldn't "friend" them. I use this rule for other social media sites, too. I keep part of profile public, so that those I meet at conferences or events can find me. I am careful about what displays as my public information, though. I don't 'friend' anyone I supervise or any students from one of my workshops/presentations, but if they friend me, I accept the friendship. Robn Fay, robinfau.net, 2009/10

14. I do think about what I write and if I wouldn't say it in public, it doesn't go on Facebook. I don't friend (or accept friend requests) from strangers unless they have a very good reason (which they explain) for friending me. I mostly watch my language. If I don't want my mom to read it (and she does), then it doesn't go on Facebook. Only a few people can see my family photos and some notes. Everyone can see my artwork, blog posts, the majority of my notes. Robn Fay, robinfau.net, 2009/10

15. I do not post any photos or video of my family without permission. I expect them to do the same. I use Facebook for networking, promotional, and professional development. I push out technology posts and art updates. I follow several colleagues and artists who send me wonderful links and readings through facebook. I don't spy using facebook. Robn Fay, robinfau.net, 2009/10

16. I accept that my family, friends & colleagues use Facebook and unless they post something really inappropriate (like they were going to bring a gun to work tomorrow or they enjoy stealing from the company), then I wouldn't call them out on it. I may not agree with their politics or personal beliefs or work habits, but I understand that we are all human and have the right to our thoughts. It is really about respect. However, if I discovered that anyone I knew were abusing the internet (regardless of website), then I would question that. Robn Fay, robinfau.net, 2009/10

17. I use it in place of email for almost all non-official email. If I need to archive or I need the email to represent me in an official capacity, then I use an "official" email address. I don't let it interfere with my work, be it at home or here at work. I turn off the services I don't use in Facebook, like IM. Sorry, message or email me instead. Remember if it is on the WORLD wide web, it’s out there somewhere. Robn Fay, robinfau.net, 2009/10

18. Update your settings as needed. Everyone now means = on the web NOT on facebook http://www.facebook.com

19. Decide how much info is ok.

20. Cultivate and protect your digi-cred Turn off FriendFeed in facebook Create lists of users Doublecheck your application settings – you need to do this every time you take a quiz or add an application!

21. Most importantly, I keep an eye on my digital identity, my “digi-cred.” I google myself. I cultivate my website, crosspost my content across social media websites, I tag myself as a brand, and I make sure that what I put out there is good. I use digital identity services like claimID and openID. I own my domain namesake. Robn Fay, robinfau.net, 2009/10

22. Robin Fay, robinfay.net October 2009

23. Robin Fay, robinfay.net October 2009